CEO (SPIRO MOBILE
COMMUNICATION)
UJJWAL SHARMA

THE ALL NEW SMARTNESS IN AN ANDROID BOX

WE HAVE BUILT SOMETHING
AWESOME FOR YOU.

WE ARE JUST NOT CREATING ANY ANOTHER SMARTPHONE, WE ARE GIVING DREAMS THE
SHAPE OF REALITY.

SPIRO SQ 1
YOU ARE...... NEW WOW

Concept Created
and developed
by:
Ujjwal Sharma
Nidhi goel
Vikrant duari
Padmaja Sharma
Roli pandey
Ashish Mohan
Vivek Singh
Aparna gupta

SPIRO THE NEW AGE SMARTPHONES WHICH
ARE MORE REFINED, AWESOME
INSTYLE, MADE BY PREMIUM
MATERIAL, PRECISION IN EVERY DETAIL, ALL
THE POWER AND SMARTNESS IN A
SMARTPHONE. Amazing photos and videos.
Innovative apps. And a fantastic screen
experience. All wrapped inside the most
elegant package.

CHIEF TECHNICAL DESIGNER
VIKRANT DWARI

HARDWARE
• 2.2 GHZ quad core QUALCOMM snapdragon
800 processor.
• Krait 300 CPU
• Adreno 330 GPU
• 3G/4G/LTE

SOFTWARE
UPGRADABLE TO NEW ANDROID
KITKAT

DESIGN AND DISPLAY

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5(12.7 cm), 16,777,216 colours, 1920 x 1080 pixels
Full HD Super AMOLED SCREEN Display for mobile
S- Refined for mobile picture engine
Face Unlock
Gesture input
Sensor-on-lens
Boost mode
Touch gesture - multi-touch, up to 10 fingers
supported
• Screenshot capturing
• Pan & zoom

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Connectivity and communication
3.5 mm audio jack (CTIA)
aGPS + glonas
ANT+ wireless technology
Bluetooth 4.0 wireless technology
DLNA Certified
MHL support
Native USB tethering
NFC
Screen mirroring
Smart Profile
Synchronisation via Exchange ActiveSync®, Face book™, Google™ and Sync™*
USB charging
USB High speed 2.0 and Micro USB support
S- Link
Wi-Fi and Wi-Fi Hotspot functionality
Noise suppression
Voice enhancement
S- Social Link*

CAMERA

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18.7 megapixel camera with Xeon flash and auto focus
Burst mode
HDR for both picture/film
8x digital zoom
BIOS sensor for mobile image processor engine
Front-facing camera (5 MP 1080p)
Geotagging
HD video recording (1080p)
Spiro S lens
Image stabiliser
Object tracking
Red-eye reduction
Scene recognition
Send to web
Smile shutter™
Spiro image stabilization for image sensor
Superior Auto
Sweep Panorama
Touch focus
Touch capture
White balance
Image capture, supported format: JPEG
Image playback, supported formats: BMP, GIF, JPEG, PNG, WebP
Video recording, supported formats: 3GPP, MP4
Video playback, supported formats: 3GPP, MP4, M4V, MKV, AVI, XVID, WEBM
Face detection

ENTERTAINMENT

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3D and motion gaming
Google Wallet™
Gameki Certified
FM Radio with RDS
Spiro media applications(Free music and Video)
TV launcher
YouTube*
Dolby application
Face book application*
Twitter*
3D surround sound
Bluetooth stereo (A2DP)
Clear Audio, Dolby surround sound
Dolby Experience – audio filter technology
Audio recording, supported formats: 3GPP, MP4, AMR
Audio playback, supported formats: MP3, 3GPP, MP4, ADTS, AMR,
SMF, XMF, OTA, RTTTL, RTX, melody, WAV, OGG, FLAC

GAMEKI CONSOLE
‘‘PLAY YOUR IMAGINATION’’
SPIRO

SOUND

BEATS AUDIO
‘’WOW IN EVERY BEATS’’

SPIRO
SQ1

BATTERY
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2800 MAH Li-ION battery
Up to 19 hr of talk time for 3G
Stand by: Up to 1 and half days
500 hrs for 3g
Music playback: 82 hrs
Video playback: 12hrs
WI-FI browsers: 9.2 hrs
S- BOOST

ST1
WAIT FOR MORE....... SPIROFACE OF
THE NEW
PERFECT
COMING SOON....................... TABLET

THE FUTURE OF SAMRTPHONE
COMING SOON......
SPIRO FT SERIES
‘‘FUTURE IS WOW’’

NOW EVERYONE CAN LOOK
WOW
‘’IT’S AMAZING’’

SPIRO ST SERIES (4K)
ULTRA HD
SPIRO
ST1003

MORE VIVID AND COLOURFUL VIEWING EXPERIENCE

S
SPIRO STORE

OUR OFFICE AT GURGAON

HEAD - MARKETING AND SALES
(ASIA)

Marketing strategies for SPIRO
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Executive Summary
Situational Analysis
SWOT Analysis
Marketing Objectives
Marketing Strategy
Implementation
Budget
Control

Marketing Strategies
• The marketing strategies for our product are very
unique, because you have to be unique in this
competitive sector of smart phones. Well the
products are unlimited and there is no stopping for
the more new companies to come and to launch
there smart phones too in the market. Looking the
Indian market we have done research, put our
efforts more on the MASS market.
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Marketing a product which is at the growth
stage at its product life cycle is very difficult; it
needs lots of heavy promotion and advertising
strategies.

• Well it is very important to know your market,
on the basis of that you can go further for all
the activities related to marketing, product,
branding and advertisement.

So which market segment customer
would buy these?
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Age
Gender
Income
Religion
Ethnic group
Level of education
Geographical
Social class

Situational Analysis
• Political Situation
• Taxation is something that governments put and Apple should be study
this as country by country case to anticipate profitability, and pricing
strategy.
• Importing laws in the world with GATT are in favor of trading.
• Countries are very variable in stability of, so we should study each
country case by case.
• Economical Situation
• Economical growth world wide is in a big recession which need careful
manipulation
• Potentiality of the market is decreasing but it is higher than any others
in the Telecom sector

• Socio-Cultural Situation
• Population growth leading to expansion of the sector
needs for cell phones.
• People depend more an more on mobile communication
everywhere.
• There is educational growth in the world.
• Culture’s perception of the technological devices is
positive worldwide.
• Literacy & illiteracy level is not affecting using cell
phones but affecting high technological cell
phones, this fact needs to be considered.
• Acceptance of imported products in some countries
are less if there is local provider
• There are different social views that may affect
product should be considered (e.g.: Boycotting
American products in the Islamic world)

• Competition Situation
•There are 19260 cell phone producer in the
world, but there are more than 15 big
companies competing at the world level
Market

• Environmental Situation
• The global concern of the Global Warming issue
& other pollution effects concerning the
packaging material and radiation of the cell
phones
• The demand of the international environmental
approvals is a must (if there is any)
• Sales Situation
• Cell phones industries are one of the most profitable
industries everywhere and the Market is increasing

S/O Analysis
• Strengths
• Innovative – The SPIRO has an innovative touch
screen. It also has many functions of other mobile
products all in one device
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Compatibility –The phone will work with
windows and with other Mac/Apple products and
OS software tools which means limitless potential
for upgradeability.
Ease-of-Use – The all-new touch screen
interface recognizes multi finger gestures, just as
the human hand normally behaves.

THE BEST PRICE
WITHIN THE
BEST REACH OF
THE
PENETRATED
MARKET.