PETA Rebranding

Rebranding Strategy Submitted by Ujjwal Khullar(82) Lavanya Mandal (77) SIMC 2010

Brand PETA ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some of their promotional material for various campaigns are: ,[object Object],[object Object]

[object Object],[object Object]

Present Marketing strategy ,[object Object],[object Object],[object Object]

The outcome ,[object Object],[object Object]

However there is a gap!!! ,[object Object],[object Object],[object Object]

Problems ,[object Object],[object Object],[object Object],[object Object],[object Object]

Solution ,[object Object],[object Object]

Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Strategy: New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy: Traditional Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Media: Tactics for Social Networking sites

Communities ,[object Object],[object Object],[object Object],[object Object],[object Object]

PETA day- Every Second Saturday ,[object Object],[object Object],[object Object],[object Object]

Online game ,[object Object],[object Object]

Second Life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Communities and PETA days leading to… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Events would generate: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Control ,[object Object],[object Object],[object Object],[object Object]

PETA Rebranding

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