Luke Aikman - OTE Bristol - Social Media in 30 mins
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Topic: Give P’s a chance: Planning, Platforms and Pulling leads via social media Learn how to: - Create a successful social media strategy - Get content moving - Avoid the biggest social media mistakes
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Luke Aikman - OTE Bristol - Social Media in 30 mins
- 1. Social Media in 30 mins @lukeaikman
- 2. Who?
- 4. Plan to Win
- 5. Define Your Goals • Build Brand? • Build relationships? • Find selling opportunities? • Improve SEO? • Improve customer service?
- 10. What Are Your Competitors Doing?
- 17. Be Consistent
- 18. Content Is King… • Ask for the action desired • Overlay text on images • Use humor • Use current events (twist everything) • Post vouchers • Push comments • Post frequently • Afternoons • Questions, stats, infographics, polls
- 19. The 2nd Biggest Social Mistake
- 21. Recommend - a- Friend CreatingaStep Change in Geek Squad’s Business
- 23. DATA DATA DATA
- 24. Facebook Engaged To Facebook Rock Star
- 25. APIs
- 31. Analytics • Build Brand? • Build relationships? • Find selling opportunities? • Improve SEO? • Improve customer service?
- 33. In a Couple of Minutes
Notas del editor
- Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistantly.PR style social – no use.
- Twitter – 10m UK – 47/53Facebook – 31m UK – 48/52Pinterest (50m worldwide) – 80% FemaleLinkedin – 12m UK – 70% male
- Photos53% Likes104% comments 84% more clicks
- Posting 1-4 times per day gets 71% more engagement
- Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistently.PR style social – no use.
- Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistently.PR style social – no use.
- Reddit 70mStumbleupon 25m
- Now drives more traffic to websites than Google+, YouTube and Linkedin combined!More traffic than TwitterMore traffic than BingOver 10 million connected FB users4th Largest traffic driver worldwideAverage order values of networks:Twitter $69FB $80Pinterest $179... people are shopping on PinterestTwice as likely to purchase as a FB click70% of people are using Pinterest to find what to buy