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Promoting Sport Presentation - Dec 2010

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CASTdigital
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Promoting Sport Social Media – New Opportunity or the Devil’s Work?
Who Are We? Dan McLaren Social Media Manager – Carat Digital Founder & Writer – UK Sports Network Daren Forsyth Chief Marketing Officer – TAG I.D. Former Director of Innovation & New Media - Media Trust
[object Object]
Build database
Alter image
CommercialisationAnd much more... Key Questions What are your organisations goals? And how can social media help?
Doing Something Different 1.8m views on YouTube!
NBA – total reach on Facebook + Twitter = 54m+
“It is your job as international players to promote the game and be the best you can for the game. And if we can use social networks, if that brings people closer to the game, brings people through the gates to play, then that’s what it is all about….”
THREATS
Why Would Anyone ‘Like’ A Governing Body?
Why? Window into their world Spread word about your sport and raise profile Create content Sponsorship Opportunities Extend career First steps into media career Charity work Sell tickets
How You Can Help Education / Training Competition prizes Link to their pages RT their messages Provide support
Who Does It Well?
Promoting Sport Presentation - Dec 2010
Promoting Sport Presentation - Dec 2010

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Promoting Sport Presentation - Dec 2010

  • 1. Promoting Sport Social Media – New Opportunity or the Devil’s Work?
  • 2. Who Are We? Dan McLaren Social Media Manager – Carat Digital Founder & Writer – UK Sports Network Daren Forsyth Chief Marketing Officer – TAG I.D. Former Director of Innovation & New Media - Media Trust
  • 3.
  • 4.
  • 7. CommercialisationAnd much more... Key Questions What are your organisations goals? And how can social media help?
  • 8. Doing Something Different 1.8m views on YouTube!
  • 9. NBA – total reach on Facebook + Twitter = 54m+
  • 10. “It is your job as international players to promote the game and be the best you can for the game. And if we can use social networks, if that brings people closer to the game, brings people through the gates to play, then that’s what it is all about….”
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Why Would Anyone ‘Like’ A Governing Body?
  • 18.
  • 19.
  • 20. Why? Window into their world Spread word about your sport and raise profile Create content Sponsorship Opportunities Extend career First steps into media career Charity work Sell tickets
  • 21. How You Can Help Education / Training Competition prizes Link to their pages RT their messages Provide support
  • 22. Who Does It Well?