AAITF Automotive Aftermarket Industry and Tuning Tradeshow

2. Table of Contents
• Advisory Board
• Introduction on Tarsus Group Limited
• Tarsus Group Portfolio
• ASEAN Automotive Aftermarket Acquisition
• AAITF Shenzhen
• State of the current ASEAN aftermarket
• ASEAN Aftermarket Growth
• FiveYear Plan AAITF Bangkok
• AAITF Bangkok Overview and statistics
• AAITF Executive Forum
• Ecommerce Focus
• Media Partners/Associations/Global reach
• Floor Plan

3. Advisory Board
AAITF Bangkok 2015 is in the process of carefully selecting members for an
exclusive Executive Advisory Board to ensure that we remain the thought leading
exhibition in the SE Asian Automotive Aftermarket.
Uli Kaiser President of Thai European Business Association!
Publisher of Thai AutoBook 2015 !
Area of Expertise: ASEAN Automotive Industry
Each board member has a specific area of expertise in the
automotive aftermarket and will be sharing their expertise,
knowledge and opinions with the AAITF Bangkok global
community.
Scott McCormick !
President, ConnectedVehicle Trade Association!
Area of Expertise: ConnectedVehicles
Jeff Smit TaT - Director and Head Trainer
Area of Expertise: Technical Repair Training
!

4. Tarsus is an international business-to-business media group with
interests in exhibitions, conferences, publishing and online media.
Since its inception in 1998 with one key brand and a turnover of
£4.8 million, the Group has grown substantially and now operates
in thirteen key sectors – with over eighty events and websites,
twenty-five publications, and an annualised turnover of over £50
million.
Tarsus is operational worldwide with over 180 staff in offices in
Dublin, London, Paris, Milwaukee, Boca Raton (Florida),
Peterborough (New Hampshire), Dubai, Jakarta, Shanghai and New
Delhi, and over 60 staff in Central and Western China through a
joint venture with Hubei Hope Exhibition Company Ltd.
Tarsus Group Ltd

5. Since being founded in 1998,Tarsus
has built a diverse portfolio of leading
brands that span a wide range of
industries and geographies.Tarsus has
developed solid international
customer base whilst forging a strong
presence in local markets and
nurturing a loyal team with
exceptional market knowledge.
Tarsus Group !
Portfolio

6. Tarsus Group Ltd & AMB Expo
In June 2015,Tarsus Group Ltd, acquired the AMB Expo Group.The reason for the
acquisition was to cement Tarsus as the number 1 organiser of Automotive
Aftermarket events in Southeast Asia.

7. AAITF Shenzhen
AAITF (Automotive Aftermarket Industry and Tuning Trade Fair) is one of the
world’s largest and most influential automotive aftermarket events and is now
going into its 12th year in February 2016. Following the strategic move of the
show to Shenzhen in January 2015, the 11th edition of the show was the most
successful yet with higher visitor and exhibitor numbers than ever before.
ONE OF THE WORLD’S LARGEST AUTO AFTERMARKET SHOWS:
• The top 500 Chinese automobile appliance companies
• A combined spend of $32 billion
• Over 3,500 Exhibitors
• 8,000 booths
• 10 world class exhibition halls
• Over 100,000 sqm of show space
• More than 20,000 new products released
• 30 high-end automotive industry activities including competitions !
and live product demonstrations

9. ASEAN Aftermarket: A Growth Market
*All the above information was taken from as of July 2015: http://
www.futuremarketinsights.com/reports/details/asean-automotive-aftermarket
• ASEAN Automotive Aftermarket Anticipated to Expand at 7.8% CAGR through
2025
• It is expected to reach a market value of around US$ 37.7 Billion by the end of
forecast period 2015-2025. *

10. ASEAN Aftermarket: Growth Drivers!
• Growing vehicle parc - demand for general automotive repairs
along with transmission repairs such as starter & alternator, brake
services, lubricants tires, filters, and batteries among others.
• Increasing preferences for customised exterior and
interior components and accessories for improving vehicle
aesthetics is increasing the demand for accessories at considerable
growth rate in ASEAN countries.
• The cost of the automotive aftermarket parts - less
compared to original parts.
• The increasing mandates by the government - which
further aimed at reducing risk and ensuring the minimal safety
requirements in the automotive aftermarket across the globe.
• The global economy is in recovery - as a result the !
industry is expected to experience faster growth over the !
forecast period 2015-2025.
*All the above information was taken from as of July 2015: http://
www.futuremarketinsights.com/reports/details/asean-automotive-aftermarket

11. !
Expected Growth Per Segment!
• Components segment – CAGR (Compound annual growth rate) of 7.4% *
! Further sub-segmented into oils & lubricants, tyres, batteries, wear & tear parts, filters,
collision body parts, starters & alternators, lighting components, exhaust components
(13.9%) and spark plugs.
• Interior Accessories - CAGR of 8.4%
• Accessories - CAGR of 7.8%
• Services - CAGR of 6.7%
• In just over 10 years economic output has nearly tripled, and vehicle ownership has
doubled across the region that includes Thailand, Malaysia and Indonesia. Due to this
increase in vehicle sales the aftermarket is expected to grow. Even with slower
automotive sales, the aftermarket will continue to boom due to the fact that the
vehicles in circulation will need to be maintained.
• Products like Wiper blades in particular are piped to be one of the !
fastest growing segments due to their short life span, as well as !
Car Care products,Accessories and many other parts and products.
*All the above information was taken from as of July 2015: http://
www.futuremarketinsights.com/reports/details/asean-automotive-
aftermarket

12. AAITF Bangkok: Five Year Plan
VISION
• Become leading Automotive Aftermarket trade show in the ASEAN region
within 5 years.
• Replicate Chinese Exhibition and bring the world’s leading Aftermarket
brands to Thailand.
• Educate Thai market (targeted visitor groups, want to educate companies
e.g. petrol garages should be selling high quality products.
Looking to attract key retailers, distributors, agents, buyers from all over
ASEAN:
• Year 1: 70% Thailand, 30% ASEAN
• Year 3: 60% Thai, 40% ASEAN/ international
• Year 5: 50% Thai, 50% ASEAN/ International
Build relationships with International Associations who will bring their
international members with them (ACMA, AAAA, AASA, Autocare, !
SMMT and many more).

13. AAITF Bangkok at a Glance
• 5,000 + B2B professionals from the ASEAN Region
• 150 + local and international exhibitors displaying the most
innovative automotive aftermarket products
• 1 day pan ASEAN high level Executive Forum for networking
and learning
• 2 day technical seminar and workshop programme, free to
attend to all visitors
• Feature areas
• Co-location and partnered with organisers of the Thailand
International Motor Expo
• World Class Exhibition Hall, IMPACT Forum Exhibition
Centre, Bangkok

14. AAITF Executive Forum
TOPICS INCLUDE:
• Green Energy
• The Connected Car in SE Asia
• 3D Printing
• Ecommerce
• Helping new companies enter the
ASEAN Market. E.g. – Fuel additive
and oil companies
• Modification
• Wellness & the in-car environment
• Key trends in tuning
• Sustainability
• Connectivity - safety & maintenance
• Advances in chemicals & lubricants
• OEM trends & the aftermarket
• The multi-media car
• Advances in coating, wraps & films
• Impact of new technologies
• Audio visual innovations
• Car care & beauty innovations
• Fuel additives & enhancers
• Lighting technology innovations
• Sustainable product trends
• Impact of electric vehicles
1 day high level invite only knowledge sharing executive conference covering most innovative
and forward thinking topics and solutions in the Auto Aftermarket.Attendees will include the
largest companies and brands within supply chain:

15. Exhibitor Profile

16. Expected core buyer profile by country

17. Expected core buyer profile by segment.

18. Who are we going to attract?!
We will be inviting a huge variety of visitor for our Exhibitors and
Sponsors to speak to.
• Local Retailers for example - Worachak andVorajak markets and
many other local retailers – 500 buyers minimum
• Thai and ASEAN independent Retailers
• Large Thai/ASEAN retailers for example the 7-11 group, Big C,
Tesco lotus,Tops Supermarket, Family Mart, Isetan, Jiffy, Shell, BP
and many other larger retailers from Thailand and the ASEAN
• Chinese small to large retailers as well as 4s groups (Sale, Spare
Part, Service and Survey)
• On-lines stores – For example all the large retailer mentioned
above and dedicated sites such as www.shopat7.com (part of
7-11), Lazada.com, Pantipmarket.com,Tarad/TaradPlaza (B2B
platform),Alibaba, Aliexpress.com, and many many more.

19. Ecommerce Focus– Rapid User Increase
Statistics by Euromonitor have stated that South East Asia is due a rapid growth in
Internet Users.With a huge increase of Internet Users comes more e-commerce
sites, more e-commerce sites = more competition, more competition =
diversification, diversification = new markets, new markets = new products and so
on.
• In 2016 the internet users in South East Asia are projected to be 205 million users
(Taken from the Big 6 stats).
• In 2016 Internet users in Thailand are expected to reach 36 million users.

21. Executive Seminar - Ecommerce
Discussion will be based on the current Thai ecommerce market.
How we are looking to educate the market by helping these online stores
diversify their product range.
Looking to personally invite the following key online stores:
• Lazada
• Shopat7.com
• Ecomeye
• Cdiscount
• BP
And many more…

22. Global Audience Reach
ONLINE GLOBAL REACH: 9,537,011
GLOBAL READERSHIP: 4,998,971
GLOBAL PRINT CIRCULATION: 1,411,702
INTERNATIONAL MEDIA DATABASES: 1,174,200
GLOBAL SOCIAL MEDIA COVERAGE: 4,417,600
GLOBAL ASSOCIATIONS: 63
AAITF Bangkok 2015, the pan Asian automotive aftermarket B2B
exhibition, will attract international attention through the following
channels: Media Partnerships,Association support, a global database and
social and digital media.

23. Supporting Associations
Supporting Media Partners

24. Global Media
Partners &
Supporters
Utilising our global media partners for
advertising to reach a global large and
diverse audience:
• Adverts in magazines
• Show features in magazines
• Banners on partners’ websites
• 3rd Party Emails
• Social media support
• Publishing of press releases
• Emails to their databases.

25. AAITF Bangkok
9-11th December 2015 Floor Plan

26. THANK YOU!