Wikipedia tells us this: “Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly...” But more than this, an infographic does two important things: it makes the information you want to communicate more interesting and more accessible. It’s about being interesting and being relevant. Being interesting ad relevant is key, so when we approach a project we can undertake creative development to ensure that your infographic is more than just a visual representation of data – so it becomes a visual ‘story’ that has a broader, deeper more meaningful and textured engagement with your target audience.

2. What is a infographic?
Wikipedia tells us this:
“Information graphics or infographics are graphic visual representations
of information, data or knowledge. These graphics present complex information quickly
and clearly...”
But more than this, an infographic does two important things: it makes the information
you want to communicate more interesting and more accessible.
It’s about being interesting and being relevant.
Being interesting ad relevant is key, so when we approach a project we can undertake
creative development to ensure that your infographic is more than just a visual
representation of data – so it becomes a visual ‘story’ that has a broader, deeper more
meaningful and textured engagement with your target audience.

3. Infographics in Social Media
We’re starting to see more and more infographics appearing in social media.
It’s because they are interesting and that means they have real content value - and that s a fundamental requirement
of the social media space.
The natural traction and gravity infographics have in social media can be incredibly useful; it means they can be used
not just for content but for SEO – to improve your organic search rankings.

4. What we deliver
We can produce infographics specifically for:
-Advertising and marketing collateral.
-Internal reporting and documentation.
-Websites.
-Social media applications and channels.
-PR.
-Search.

5. Our services
Our services fall into three main areas
1. Strategy
A: The story: what stories to tell with your infographic and why.
B: The placement: what to do with your infographic (in which channels and in what way they can be
most effectively be utilised to deliver a required result.)
2. Design
We can:
A: Develop concepts for infographics.
B: Research the data required.
C: Produce the designs.
3. SEO
We can:
A: Channels: identify on-line channels and platforms to which your infographic can be posted
B: Build links
C: Optimise for search visibility

6. Our Prices
The prices quoted here are just a guideline; they give you an approximate idea of cost.
We approach each project individually and our final quote is determined by your
individual requirements. This is also a menu, clearly there will be services you may not
require – for example many projects will not require strategy or research.
1. Strategy
A: The story: what stories to tell with your infographic and why: from $250
B: SEO Strategy (channels): from $250
2. Design
We can:
A: Develop concepts for infographics: from: $500
B: Research the data required: from $500
C: Produce the designs: from $1500
3. SEO
We can:
A: Posting to identified channels (implementing strategy): from $250
A: Build links: from $250
B: Optimise for search visibility: from $250

7. How to use the price guide
Let’s look briefly at a couple of examples:
If you’ve got the information you require and need a very simple graphic representation of the data
and it’s to be used at your website you’d expect to pay no more than $1500.
If you’ve got the data, but would like a compelling creative concept, add a concept fee of $500 and
perhaps an extra two hours of design at $90 per hour: you’d expect to pay no more than $2180.
If you’d like us to identify and post your infographic on-line to 10 different channels, social
platforms and websites, there would be $250 of SEO strategy and $250 of posting: so you would
add $500.
If you’d like a quote, please let us know, we can deliver a tailored quote within 24 hours of a
telephone conversation.

8. Terms of trade
We can negotiate delivery of the work to suits your individual requirements and time frame, we generally require
30% deposit and deliver all work within 14 days.

14. Our experience...
While we’re relatively new, our clients already include, Salesforce, Community First Credit Union, Telstra and
PointPal. Our individual team members also have considerable experience on other brands, and we’ve included some
of their logos above. Detailed case studies, a portfolio of work or briefings for individual team members experience
on any of these brands is available on request.
Many of our team members projects have won, or been a finalist in, awards including APMA, ADMA, AIMIA, the Asia
Pacific Advertising Festival, the LACP in Los Angeles and W3 in New York.

15. Talk with us...
If you’d like to find out more about us, our team and what we can do, please call our MD
Kresant Mahilall on 0410 502 829
Or, if you’re specifically interested in strategy, you can contact our Head of Digital Ullash
Tiwari on 0433 785 846.

16. Thank you...
www.thetreesandtheforests.com.au