Who, Why & How We Serve: Healthcare Communities, Librarians & Social Media

Who, Why & How We Serve: Healthcare Communities & Librarians in Social Media PF Anderson Technology in Libraries, MLGSCA Cerritos, CA / March 6, 2009

Once upon a time … ,[object Object]

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What is a librarian? ,[object Object],Image by Peacay: http://flickr.com/photos/85009674@N00/2658665834

What is a librarian? ,[object Object],[object Object]

What is a librarian? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],The Helix Nebula from La Silla Observatory, Credit: WFI, MPG/ESO 2.2-m, Telescope La Silla Observatory, ESQ.

What do librarians do? ,[object Object],Image by Musgo_Flickr: http://www.flickr.com/photos/30976576@N07/2967919054/

What have librarians always done?

What have librarians always done? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objects of Our Attention ,[object Object]

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Objects of Our Attention ,[object Object],after

A Month in the Life of an ETechLib

A2Seniors Wetpaint Wiki & Community Forums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ASA(SL) ,[object Object],[object Object],[object Object]

ASA(SL) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

iGoogle Widget Health Collections

iGoogle Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Move Blog to Wordpress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rare Disease Day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Flickr - Amulet Example ,[object Object]

Serious Games ,[object Object]

Serious Games ,[object Object],[object Object]

Serious Games ,[object Object],[object Object],[object Object],[object Object],http://blog.brainstormbrand.com/higher-ed-marketing/2007/02/second-life-exploding-in-unlikely-segments

Serious Games / Virtual Worlds ,[object Object]

Henry Ford Hospital LiveTweets Surgery ,[object Object],[object Object]

Henry Ford LiveTweets Surgery ,[object Object]

More ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media in PubMed ,[object Object],[object Object]

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Social Media in PubMed ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media in PubMed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

consumers special needs advocates

researchers life science clinical informatics translational Image by BWJones: http://flickr.com/photos/bwjones/3315105563/

Social Media Risks: Intellectual Property / Privacy ,[object Object]

Strategy: Sorry ,[object Object],[object Object],[object Object],[object Object]

Social Media Risks: Looking Silly

Strategy: Use Common Sense ,[object Object]

Social Media Risks: Spam & Griefers & Bots (Oh, My) ,[object Object]

Strategy: Open/Closed Balance ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Risks: Quality ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy: Well, duh! ,[object Object],[object Object],[object Object],[object Object]

Social Media Risks: Magpie Moments ,[object Object],[object Object]

Strategy: Blink Think ,[object Object],[object Object],[object Object]

Social Media Risks: Speed & Stress ,[object Object],[object Object]

Dunbar’s Number - NOT! ,[object Object]

Social NOT-Working conversation collaboration altruism privacy emotional support independence brainstorming isolation > don't know isolation > belonging HIPAA; contracts; scooping transparency/trust don't have tech don't have time social search/efficiency don't see value personal gain control IP/brand marketing fear of reprisal anonymity NOT WHY

Science 2.0: Scooped ,[object Object]

Trends: Economics ,[object Object],[object Object]

Let’s put it all together Image by bwjones: http://flickr.com/photos/bwjones/248388437/

Collaborative Librarianship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],{ }

[object Object],[object Object],Image by 1sock: http://flickr.com/photos/1sock/339095161/

The One Slide Project / EngageWithGrace.org ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact ,[object Object],[object Object],[object Object]

Credits ,[object Object],[object Object],[object Object],[object Object],[object Object]

See you next time! ,[object Object],[object Object],[object Object],[object Object]

Who, Why & How We Serve: Healthcare Communities, Librarians & Social Media

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Who, Why & How We Serve: Healthcare Communities, Librarians & Social Media