Why Do We Care About Social Media
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A presentation from the Great Lakes Chapter of the Society of Public Health Education (GLC-SOPHE) Meeting, 2010 in Lansing, Michigan.
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Why Do We Care About Social Media
- 1. Why do we care about social media? Gillian Mayman, MLS gmayman@umich.edu Health Sciences Libraries, University of Michigan
- 2. What is social media Who is using social media How can you use social media 1 2 3
- 3. ?
- 4. Facebook MySpace Twitter YouTube Blogs Chat Texting Wikis …
- 7. Friending
- 8. Following
- 9. Fans
- 10. Favorites
- 21. YouTube
- 22. YouTube
- 23. YouTube
- 24. YouTube Facebook
- 25. YouTube Facebook
- 26. YouTube Facebook
- 29. Blog YouTube Facebook Twitter
- 30. Blog YouTube Facebook Twitter
- 31. Blog Web Site YouTube Facebook Twitter
- 33. 80% of internet users have looked online for health information http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
- 34. 41% of e-patients have read someone else's commentary or experience about health or medical issues on an online news group, website, or blog http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
- 35. 19% of e-patients have signed up to receive updates about health or medical issues http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
- 36. 11% of internet users ages thirty and older maintain a personal blog http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
- 38. 47% of all online adults use social networking sites http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
- 40. 72% of online 18-29 year olds use social networking sites http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
- 41. 73% of online teens use social networking sites http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
- 42. 19% of internet users use Twitter http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
- 43. 13% of online girls use Twitter http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
- 44. 7% of online boys use Twitter http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
- 46. Wireless connections are associated with deeper engagement in social media and an accelerated pace of information exchange. Indeed, those with mobile access to the internet are more likely than those who have tethered access to contribute their comments and reviews to the online conversation about health and health care. http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
- 48. Blogs Facebook Twitter YouTube
- 50. Most ReTweetable Words http://www.slideshare.net/danzarrella/the-science-of-re-tweets
- 51. Most ReTweetable Words http://www.slideshare.net/danzarrella/the-science-of-re-tweets
- 52. Most ReTweetable Words http://www.slideshare.net/danzarrella/the-science-of-re-tweets
- 53. Most ReTweetable Words http://www.slideshare.net/danzarrella/the-science-of-re-tweets
- 54. ?
- 55. Top 10 reasons to embrace blogging
- 56. Your Twitter account needs some content Your web site needs some freshness It is extremely portable You can get personal You can tell your own story You can have a conversation get feedback You can invite community participation You can be a guest blogger You can contribute through comments It’s very, very simple to use
- 58. 140 Characters
- 59. 140 Characters Link to blog, Facebook page, YouTube video, web site, etc.
- 60. 140 Characters Advertise upcoming events
- 61. 140 Characters Post news and information
- 63. 140 Characters Create a hashtag for your conference/committee/program
- 65. 140 Characters Increase transparency
- 66. 140 Characters Follow the conversation re: your community
- 69. 140 Characters Track health goals- weight, exercise, tobacco, etc.
- 70. 140 Characters Network with colleagues
- 71. 140 Characters Be part of the conversation
- 75. Money Skill Time BARRIERS
- 80. CDC
- 82. 90% of social media is just showing up
- 84. Gillian Mayman, MLIS gmayman@umich.edu Public Health Librarian Health Sciences Libraries University of Michigan
Notas del editor
- So, what exactly do we mean by social media?
- So, what exactly do we mean by social media?
- Who, exactly, is using social media? If you had to describe them, how would you?
- Have looked online for health information
- Have looked online for health information
- Have looked online for health information
- Have looked online for health information
- Have looked online for health information
- Who, exactly, is using social media? Who do you think?
- Have looked online for health information
- Have looked online for health information
- Have looked online for health information
- Have looked online for health information
- Have looked online for health information
- Have looked online for health information
- Let’s do some dreaming
- How many of you read blogs? What kinds? Why?
- We’re going to make our own top ten list.
- Personal- looks like you carePortable- Facebook, web sites, RSSStory- control your own press/press releases
- Who, exactly, is using social media? Who do you think?
- Who, exactly, is using social media? Who do you think?
- Who, exactly, is using social media? Who do you think?
- Who, exactly, is using social media? Who do you think?
- Who, exactly, is using social media? Who do you think?