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Take the Pulse of “the Next Billion” Nathan Eagle CEO, Jana, Inc. Adjunct Assistant Professor, Harvard University

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Mobile Operator Data: CDR • CDR Column Elements – Caller (Texter) / Receiver • Hashed ID! – Time / Duration – Cellular Towers • Typical Data – 1 Month – 5 Years – 5% – 100% of the population 2

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Reactions to Regional Shocks • Spatial Dynamic Bayesian Anomaly Detection – Quantify tower-level behavioral priorsN. Eagle and E. Horvitz. (2009).‘Spatial Dynamic Bayesian Anomaly Detection for Real-Time Disease Detection’, AAAI.

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Mobility & MalariaScience – In press, Caroline Buckee, Amy Wesolowski, Nathan Eagle, Bob Snow

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Network Diversity & Economic Opportunity R2=.78N. Eagle, M. Macy, R. Claxton. (2010). ‘Network Diversity and Economic Development’, Science, 328(5981), pp. 1029-1031.

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Bottom-Up Data Collection

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SMS Blood Bank • Real-time monitoring of blood supplies at local district hospitals in Eastern Kenya

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Jana Enables Global Organizations to Engage Directly with 2.1 Billion Peoplein 101 Countries Through the Mobile Phone

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Our Global NetworkConnect and engage with 2.1 billion people in 95 emerging markets across Asia, Africa,and Latin America. Armenia, Kazakhstan, Moldova, Poland, Romania, Russia, TurkeyEl Salvador, Guatemala, Honduras, Mexico, Nicaragua, Afghanistan, Bangladesh, Panama Cambodia, China, Fiji, India, Indonesia, Laos, Malaysia, Nepal, Pakistan, Papua New Guinea, Philippines, Samoa, Solomon Islands, SriAnguilla, Antigua and Barbadua, Aruba, Lanka, Tonga, Vanuatu, Barbados, Bermuda, British Virgin Vietnam Islands, Cayman Islands, Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Netherlands Antilles, Puerto Rico, St. Kitts & Nevis, Benin, Burundi, Cameroon, St. Lucia, St. Vincent & Grenadine, Central African Republic, Trinidad & Tobago, Turks & Caicos Congo, Ghana, Egypt, Iraq, Ivory Coast, Jordan, Kenya, Liberia, Madagascar, Mali, Morocco, Mozambique, Niger, Nigeria, Senegal, South Africa, Bolivia, Brazil, Chile, Sudan, Tunisia, Uganda Colombia, Ecuador, Guyana, Peru, Suriname, Uruguay, Venezuela 9

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Our Global NetworkBy integrating into the systems of 232 mobile operators, Jana can reward 2.1 billionconsumers across the world. 10

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Jana Research Jana Research Take the pulse of the “next billion” consumers in 95 markets across Asia, Africa, and Latin America. Panel Recruitment Targeted Surveys Global Data Collection OmnibusReach sample populations Continuous profiling efforts Jana can quickly and Quick, cost effective, globalthat are demographically gives access to a wide range efficiently program, translate consumer insights.representative of markets of audiences – from general and host multi-countrywith Jana’s global panels. consumers to hard-to-find surveys and rapidly gather • Nationally representative or low-incidence groups. relevant data. sample of 1,000 respondents• Mobile technology allows for inclusion of hard to reach Detailed profiling in areas such as: • Multi-country data • Balanced to age, gender socio-economic levels collection capabilities and geography • Demographics: Age, gender• Top quality panel recruitment and location, and can be • Multi-mode data collection • Weekly survey deployments with a strict double targeted on income, ethnicity, – mobile and online opt-in requirement household size, marital status • Available in 5 markets and education • Translation capabilities and expanding rapidly:• Panel management in 70+ languages Brazil, India, Nigeria, and survey practices • Behavior: Consumer behavior to reduce panelist fatigue pertaining to categories, • Expertise of dedicated Philippines, Pakistan consumption and usage project manager• Strict panelist privacy and client confidentiality • Technographics: Handset • End-to-end project practices make, operating system, management expertise smart vs. feature phone, mobile Internet capable and camera phone 11

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Question: What Would You Do with $15? “Buy a domain name for my website” “I’d give it “Buy perfume” to the needy” “Pay dowry” “I’d put it in the bank” “Give it to my mosque” “Pay my school fees” 12

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Thanks. nathan@jana.comeagle@hsph.harvard.edu