1.
DATA ASSET
MAPPING
TOOLS
PROBLEM DEFINITION TOOL1
3
2
4
DATA GAPS TOOL
Get back to basics by identifying the key
challenge you are trying to address and what
data you have on the issue.
DATA ECOSYSTEM TOOL
Connect your aims to data availability and explore
the potential of external datasets.
Identify internal data gaps across short to
long term planning cycles.
USER JOURNEY TOOL
See how your data fits into the service
experience and explore what else you might like
to count or measure.

2.
PROBLEM DEFINITION TOOL
WHAT IS THE KEY ISSUE YOU ARE TRYING
TO ADDRESS AND WHY IS IT IMPORTANT?
WHAT OTHER DATA COULD YOU USE?
WHO IS IT A PROBLEM FOR?
WHO USES OR BENEFITS FROM THESE DATASETS?
WHAT FACTORS CONTRIBUTE TO THE PROBLEM?
WHAT DATA DO YOU HAVE ON THE PROBLEM?
(Format? Frequency? Retention Period? Granularity?)
DATA ASSET MAPPING SERIES
START HERE
PROBLEM DEFINITION TOOL DATA GAPS TOOL USER JOURNEY TOOL DATA ECOSYSTEM TOOL

3.
DATA GAPS TOOL
DATA ASSET MAPPING SERIES
PROBLEM DEFINITION TOOL DATA GAPS TOOL USER JOURNEY TOOL DATA ECOSYSTEM TOOL
DATADESIRES
WHAT DATA DO YOU RELY
ON DAY TO DAY
TASK / DEPARTMENT START HERE
WHAT CAN’T YOU
COUNT OR MEASURE
BUT STILL NEED TO
EVALUATE
WHAT DATA DO YOU RELY
ON FOR LONGER TERM
PLANNING?
DATA QUALITY DOTS
Please add to each square
OUT DATED
INCOMPLETE
OTHERWISE
FLAWED
UP TO DATE
WHAT NEW THINGS
WOULD YOU LIKE TO
COUNT OR MEASURE
IF YOU COULD?
WHAT DATA DO
YOU RELY ON FOR
COMMUNICATING
WITH OR PERSUADING
OTHERS?
WHO USES OR
BENEFITS FROM
YOUR DATA?

4.
Create a Flow Chart
S T A R T E N D
SERVICE TOUCHPOINTS + CHANNELS
WHAT DATA IS
CAPTURED?
TIMELINE
PERSONA
INTERESTS:
OPINIONS:
CHARACTER / PERSONALITY:
EXPECTATIONS:
PAIN POINTS:
USER JOURNEY TOOL + DATA OVERLAY
DATA ASSET MAPPING SERIES
PROBLEM DEFINITION TOOL DATA GAPS TOOL USER JOURNEY TOOL DATA ECOSYSTEM TOOL

5.
YOUR AIMS
WHO BENEFITS FROM THESE DATASETS DATA AT THE MOMENT
CONSTRAINTS
INTERNAL DATA
Closed Data Closed DataOpen Data Open Data
INTERNAL ACCESS
Who do you need to engage to access the data? Who do you need to engage to access the data?
PURCHASED
DATA FORMAT? FREQUENCY? RETENTION PERIOD?
GRANULARITY?
DATA FORMAT? FREQUENCY? RETENTION PERIOD?
GRANULARITY?
EXTERNAL ACCESS
EXTERNAL DATA
1
2 5
6
7
8
9
3
4
START HERE
DATA ECOSYSTEM TOOL
DATA ASSET MAPPING SERIES
PROBLEM DEFINITION TOOL DATA GAPS TOOL USER JOURNEY TOOL DATA ECOSYSTEM TOOL