1. UNI-Clean
Putting students and housekeepers together…
5.12. 2013

2. AGENDA
VALIDATION BOARD
CANVAS 3.0
PITCH
Agenda
This Session we will present:
•Business model 3.0
•Validation Board
•Financial Reports:
FINANCIAL ANALYSIS
•Cash Flow and Break-Even
•Financial Statement
•Balance Sheet

3. Pitch
AGENDA
VALIDATION BOARD
CANVAS 3.0
PITCH
FINANCIAL ANALYSIS
–
–
–
UNI-Clean helps students to find a Housekeeper at a
convenient Schedule, through our website.
UNI-Clean allows students to benefit from a professional
cleaning service with no need to require further services.
UNI-Clean ensures a standard quality and safety control
for all services.

4. Pitch
AGENDA
VALIDATION BOARD
CANVAS 3.0
PITCH
FINANCIAL ANALYSIS
•
UNI-Clean is user-friendly and easy to contact:
–
–
–
Website focused on functionality
Mobile App to allow better relation with clients
Physical Space to meet our customers personally.

5. Pitch:
AGENDA
VALIDATION BOARD
CANVAS 3.0
•
Housekeepers registered in our Website have
already been through a meticulous selection
process where:
–
–
PITCH
–
FINANCIAL ANALYSIS
Housekeepers supply their personal and contact info
Performance capacity are evaluated and rated
accordingly
Continuous contact is kept with housekeepers to ensure
commitment to UNI-Clean’s values.

6. Pitch
AGENDA
VALIDATION BOARD
CANVAS 3.0
PITCH
FINANCIAL ANALYSIS
UNI-Clean has:
–
–
–
–
Knowledge and proximity with the desired target
Operates in a well known market (Portugal)
Key partnerships with local universities and dorms
Careful selection process that ensures quality and safety

7. AGENDA
VALIDATION BOARD
CANVAS 3.0
PITCH
FINANCIAL ANALYSIS

8. AGENDA
Validation board
VALIDATION BOARD
CANVAS 3.0
PITCH
FINANCIAL ANALYSIS
There is a need to find
efficient cleaning
services for students
homes
Housekeepers can be a
solution if they agree
on flexible schedules
Housekeepers
struggle to find jobs
and would like to
perform single time
services
Housekeepers
would appreciate a
website to
improve their job
proposals
Housekeepers can
be a solution if
they agree on
flexible schedules
There is a need to find
efficient cleaning
services for students
homes

9. Some initial assumptions
AGENDA
Geographic Target
Portugal
VALIDATION BOARD
Students
396.000
CANVAS 3.0
Deslocated and international students in Portugal
PITCH
21%
POTENTIAL MARKET (no market shares)
Geographic Target
Portugal
Estimated number of clients
83.160
TOTAL
FINANCIAL ANALYSIS
83.160
Months
1
2
3
4
5
6
Cleaning
Total in clients
10
5
14
7
18
9
25
12
34
17
45
23

10. Cash flow graph
AGENDA
VALIDATION BOARD
CANVAS 3.0
PITCH
FINANCIAL ANALYSIS
•Break-even point after 1 and a half years

11. Financial Statement
AGENDA
VALIDATION BOARD
CANVAS 3.0
PITCH
FINANCIAL ANALYSIS
•Negative results on the first year
•Second year already profitable

12. OUTLINE
VALIDATION BOARD
CANVAS 3.0
PITCH
FINANCIAL ANALYSIS

13. AGENDA
VALIDATION BOARD
CANVAS 3.0
PITCH
FINANCIAL ANALYSIS

14. AGENDA
VALIDATION BOARD
CANVAS 3.0
PITCH
FINANCIAL ANALYSIS

15. Ad group
AGENDA
VALIDATION BOARD
CANVAS 3.0
PITCH
FINANCIAL ANALYSIS
Keyword
Currency Avg. monthly searches
Competition
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
Keywords like: Empresas Limpeza
Lisboa
empresas de limpeza
EUR
720
0.99
Suggested
bid
0.76
limpezas
EUR
480
0.95
0.58
empresa de limpeza
EUR
170
0.95
0.72
empresas de limpezas
EUR
50
0.97
0.78
empresas limpeza
EUR
50
0.99
0.79
empresa limpeza
EUR
30
0.8
0.67
empresa de limpezas
EUR
40
0.94
0.75
limpezas industriais
EUR
40
0.66
1.04
limpeza industrial
EUR
20
0.94
0.29
limpezas lisboa
EUR
90
0.96
0.47
empresas de limpeza lisboa
EUR
140
0.96
1.07
safira limpezas
EUR
70
0.48
0.55
empresas limpeza lisboa
EUR
30
0.94
0.64
limpeza de terrenos
EUR
50
0.59
0.54
jogos de limpeza
EUR
140
0.11
0.62
limpeza de pele
EUR
390
0.58
0.56

16. AGENDA
VALIDATION BOARD
CANVAS 3.0
PITCH
FINANCIAL ANALYSIS
Ad group
Keyword
Keyword Ideas
Keyword Ideas
Keyword Ideas
Keyword Ideas
Keyword Ideas
Keyword Ideas
Keyword Ideas
Keyword Ideas
Keyword Ideas
Keyword Ideas
Keyword Ideas
Keyword Ideas
Keyword Ideas
clean
jani king
maids at home
maid
house clean
molly maid preços
mollymaid
clean house
house maid preços
clean services
clean service
maid service online
www.maid
Currency Avg.
monthly
searches
EUR
90
EUR
30
EUR
10
EUR
50
EUR
20
EUR
10
EUR
10
EUR
20
EUR
10
EUR
10
EUR
10
EUR
10
EUR
10
Competition
Suggested
bid
0
0
0.12
0
0.06
0.41
0.17
0.04
0.3
0.06
0.02
0
0
0.03
0.2
0.22
Facebook
Promote an Important Post total 5.22 EUR each day
.
SEO
Monthly retainer: $750-5,000 per month.

17. THANK YOU!