Awesome things Brands did on Social Media in 2013 [INFOGRAPHIC]

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2013 was a great year for Brands on Social Media, check out the infographic and reminisce away. Click on the following link for the full story http://bit.ly/1n3XJMV

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-Nissan is the most social Car company in U.S followed by Ford and Mercedez-Benz -Nissan led other car manufacturer competitors on various parameters on Facebook. -BMW has the highest fans on Facebook. Due to low percentage of fans engaged, BMW ranks third on Facebook among competitors. There is no positive correlation between increase in sales and increase in Facebook fans Audi is the clear leader on Twitter.

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1 The crazy growth of mobile, 2 Knowing your audience, 3 Your subscribers on mobile, 4 Strategies Mobile is big, but how big? Looking back to 2011… mobile opens have increased 400% since 2011 #KISSwebinar Top Email Clients! #1 – iPhone #2 – Outlook #3 – Android #4 There’s a few options out there… Small Medium Large The unifying characteristic?  TOUCH. 31% of marketers don’t know their mobile email open rate source: marketingsherpa.com Your mileage may vary MapMyRun = 70%+ Litmus = 15% #KISSwebinar It’s as easy as 1, 2, 3… Copy, paste, send! You get ONE chance to make an impression. Mobile Triage Myth 3% reopen on another client 97% view in a single environment The mobile email experience From and subject are front and center Preheader = tertiary inbox content Good vs. bad preheaders Each phone and app is different But be aware of the viewport #EmbraceTheScroll I like big buttons… Reduce friction Don’t forget the landing page Consider the conversion path Strategy #1: Mobile first Considers the mobile user a priority Strategy #2: Fluid Email width   changes to fit   within the window   it’s viewed in ! Strategy #3: Responsive Uses media queries to detect screen size and alter content accordingly Responsive emails in Outlook Media queries aren’t bulletproof Email is a unique medium with unique considerations Click is now tap The finger is the new mouse Your fingers are fat image: webdesignerdepot.com Bigger is better Beware small font sizes Dial up the contrast Bright screen = dead battery Ditch the ‘mobile version’ Why the extra click? What to know about: Android What to know about: Windows Phone Device ≠ email client Email is an application and occasionally a mobile browser Wide variety of ways to access email Rendering is inconsistent across devices and operating systems Testing

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