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analyzed by
Social Media Shakedown of Top Brands in May 2013
The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough?
Not-so-obvious Competitive Intelligence on over
10,000 brands across 30 sectors... so you know
who is outsocializing who. And how.
SO	

ANALYSIS OF
BRANDS ON
FACEBOOK
Fans, Conversations, Engagement,
Campaigns, etc...
May 2013
Brands that Gained the Most New Fans
2,982,089
2,463,978
2,038,104
1,772,950 1,757,651
1,648,493
1,564,957
1,402,241
1,074,638
982,214
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Added 2.9 Million fans
878%
627%
500%
465%
363%
215%
168% 150%
122% 118%
0%
100%
200%
300%
400%
500%
600%
700%
800%
900%
1000%
Brands with the Highest Fan Growth Rate
experienced an exponential growth rate of 878%
May 2013
Most Engaging Posts Across All Sectors
May 2013
Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
May 2013
Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
May 2013
A Closer Look at
Selected Top
Brands
Xbox – Xbox One
Xbox experienced a marked rise in fans after the announcement of the Xbox One
Playstation & Xbox – Engagement Comparison
With the launch of the Xbox One,
Xbox’s engagement in May was far ahead of PlayStation
Most engaging post of the
month
46
51
117
252
38
142
Consumer Electronics sector across all Geographies
Consumer Electronics sector in North America
Xbox
Gibson
PlayStation
Samsung Camera
Engagement Score
Walt Disney World – Engagement Study
As the leading brand in the Hospitality sector,
Disney World continues to experience incredible engagement in the month of May
Dior – Celebrity Endorsements
Dior edged Burberry out for top spot on the Luxury Charts.
They mostly posted around Celebrity Endorsed Content and this engaged the best for them.
Dove – Engagement Strategy
Dove had a very balanced strategy for the month of May.
They posted most around their products.
Contest	

Ad Campaign	

Product Oriented
Expedia - Deals
Expedia mostly posted around different deals and this engaged well for them,
keeping them at the top of the Travel & Tourism tables
SO	

ANALYSIS OF
BRANDS ON
TWITTER
Followers, Customer Service Metrics,
Campaigns, etc...
1,423,541
1,280,664
1,127,582
1,043,298
633,373
549,507 541,410
428,744 398,805 396,533
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000 added the most new Followers on Twitter
May 2013
Brands that Gained the Most New Followers
Brands that Tweeted the Most
May 2013
12,931
12,171
10,925
3,840 3,831
3,050 2,909 2,715 2,684 2,505
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
JPMorgan
Chase
Wells Fargo
Careers
Huffington
Post
Business
Insider
Standard
Chartered
Jobs
BBC Sport The
Associated
Press
Bloomberg
News
Hollywood
Reporter
CNET
News brands have been the most prolific tweeters.
Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
May 2013
Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
May 2013
SO	

A Closer Look at
Selected Top
Brands
American Express - #AmexAdventures
On May 27th Amex had 425 replies, all of which were around the #AmexAdventures campaign.
American Express - #PreserveDMV
American Express teamed up with National Trust for Historic Preservation in an effort to award
preservation grants to historic places around the country. Amex ran a contest around #PreserveDMV
Keurig - #PointofVue
Keurig tweeted an average of 30 times a day
and 96% of those tweets were replies.
For Mothers Day, Keurig ran a #PointofVue sweepstakes on Instagram
as well as Facebook and Twitter.
New York Life - #KeepGoodGoing
New York Life continued their #KeepGoodGoing campaign in the month of May
MTV - #HangoutFest
MTV posted around the Hangout Music Festival.
They posted about the different events as well as ran a contest around HangoutFest 2014.
Windows – Reply Strategy
Windows replied to 5,615 tweets in May, with an ART of 3hrs 14mins.
They had a faster average reply time than the average Technology page in N.A. & Worldwide.
7hrs, 35 min
7hrs, 37 min
3hrs,, 14 min
8hrs, 53 min
3hrs, 27 min
15hrs, 42 min
10 hrs, 27 min
Top Retail brands on Twitter
Victoria’s Secret led the way on Twitter with an Unmetric Score of 88,
followed by TOMS and Nike at 80 and 77.
Brand Name Total Followers Followers Growth
Number of Tweets
Average Response
TimeProactive
Tweets
Replies Retweets
@VictoriasSecret 2,225,228 5.52% 195 1951 17 9:03:50
@TOMS 2,152,324 0.25% 78 956 15 10:24:47
@hm 2,102,787 6.65% 28 123 0 6:31:28
@Nike 1,368,265 27.74% 3 69 10 5:19:34
@nikefootball 1,277,579 6.7% 81 496 10 17:41:12
SO	

ANALYSIS OF
BRANDS ON
YOUTUBE
Views, Shares, Uploads, Top Video, etc...
87,437,422
71,552,181
64,458,221 63,304,777
55,027,759
41,220,048
27,024,650
23,479,030 22,666,729 22,270,237
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
Brands with the Most New Views
added an incredible 87 million views
May 2013
Top Videos of the Month
May 2013
Samsung Galaxy S4 - Boarding Samsung Galaxy S4 – Grad Party
Sony PlayStation 4 - Teaser Old Spice - Baby
Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
May 2013
Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
May 2013
SO	

A Closer Look at
Selected Top
Brands
Samsung Mobile USA – Galaxy S 4 - Boarding
Video Views GrowthThe first-ever 5.0" Full HD Super AMOLED screen on the Galaxy
S 4 is bound to turn heads. (And will pause your video if you
turn yours). To learn all about the features that make the
Galaxy S 4 the Next Big Thing
Samsung Mobile USA – Galaxy S 4 – Grad Party
The Next Big Thing is here, and it's packed with a 13 MP
camera, S Beam, Drama Shot, Air Gesture, Air View, and
more. Learn all about the innovative features that make
up the Galaxy S 4 and join the conversation
Video Views Growth
PlayStation – PlayStation 4 See it First at E3|Teaser
Video Views GrowthWatch our world exclusive teaser video and make sure
you are the first to see it at E3 June 10th 2013
Old Spice - Baby
Video Views GrowthA brand-new video for a brand-new shaving gel product
to give you a brand new sense of a brand-new you.
ANALYSIS OF
BRANDS ON
PINTEREST
Followers, Pins, Repins, Boards etc
5,734,866
4,932,206
4,589,112
4,458,142
3,854,007
3,627,124
3,057,232
1,990,890
1,631,443
1,496,507
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
L.L.Bean Harper's
Bazaar
Jetsetter Nordstrom Everyday
Health
Lowe's Quiksilver lululemon
athletica
Swarovski Mashable
Brands with most followers
has the highest number of followers
May 2013
2,160
1,711
1,623
1,398
1,288
1,123
972
903
828 813
-
500
1,000
1,500
2,000
2,500
Free People NASTY GAL Harper's
Bazaar
Heels.com Zazzle Inc. TODAY Better
Homes and
Gardens
Crate and
Barrel
Neiman
Marcus
ZAGG
Brands with most new Pins
May 2013
added the most number of new pins
Best Boards of the Month
May 2013
Sector Leaders in the United States
May 2013
(Based on the Unmetric Score for Pinterest)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Television
Sector Leaders in the United States
(Based on the Unmetric Score for Pinterest)
Sector Brand
Personal Care
Restaurant & Cafe
Retail
Retail Chains
Sector Brand
Sports
Technology
Telecom Services
Travel
May 2013
SO	

A Closer Look at
Selected Top
Brands
Southwest - Vintage
The Metrics:
American Family Insurance – Dream Room Makeover
The Metrics:
Capital One – Small Business is Smart Business
The Metrics:
Birchbox – Home Décor Inspiration
The Metrics:
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and
social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding
and driving down costs by creating more efficient social media teams.
About Unmetric :
THANK YOU
Please contact us at
info@unmetric.com
for more information

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Social Media Shakedown of Top Brands in May 2013

  • 1. analyzed by Social Media Shakedown of Top Brands in May 2013
  • 2. The Platform Unmetric monitors over 10,000 brands across 30 sectors and all major countries. We analyze data from: Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
  • 3. SO ANALYSIS OF BRANDS ON FACEBOOK Fans, Conversations, Engagement, Campaigns, etc...
  • 4. May 2013 Brands that Gained the Most New Fans 2,982,089 2,463,978 2,038,104 1,772,950 1,757,651 1,648,493 1,564,957 1,402,241 1,074,638 982,214 - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 Added 2.9 Million fans
  • 5. 878% 627% 500% 465% 363% 215% 168% 150% 122% 118% 0% 100% 200% 300% 400% 500% 600% 700% 800% 900% 1000% Brands with the Highest Fan Growth Rate experienced an exponential growth rate of 878% May 2013
  • 6. Most Engaging Posts Across All Sectors May 2013
  • 7. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury May 2013
  • 8. Sector Leaders in the United States (Based on the Unmetric Score for Facebook) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel May 2013
  • 9. A Closer Look at Selected Top Brands
  • 10. Xbox – Xbox One Xbox experienced a marked rise in fans after the announcement of the Xbox One
  • 11. Playstation & Xbox – Engagement Comparison With the launch of the Xbox One, Xbox’s engagement in May was far ahead of PlayStation Most engaging post of the month 46 51 117 252 38 142 Consumer Electronics sector across all Geographies Consumer Electronics sector in North America Xbox Gibson PlayStation Samsung Camera Engagement Score
  • 12. Walt Disney World – Engagement Study As the leading brand in the Hospitality sector, Disney World continues to experience incredible engagement in the month of May
  • 13. Dior – Celebrity Endorsements Dior edged Burberry out for top spot on the Luxury Charts. They mostly posted around Celebrity Endorsed Content and this engaged the best for them.
  • 14. Dove – Engagement Strategy Dove had a very balanced strategy for the month of May. They posted most around their products. Contest Ad Campaign Product Oriented
  • 15. Expedia - Deals Expedia mostly posted around different deals and this engaged well for them, keeping them at the top of the Travel & Tourism tables
  • 16. SO ANALYSIS OF BRANDS ON TWITTER Followers, Customer Service Metrics, Campaigns, etc...
  • 17. 1,423,541 1,280,664 1,127,582 1,043,298 633,373 549,507 541,410 428,744 398,805 396,533 - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 added the most new Followers on Twitter May 2013 Brands that Gained the Most New Followers
  • 18. Brands that Tweeted the Most May 2013 12,931 12,171 10,925 3,840 3,831 3,050 2,909 2,715 2,684 2,505 - 2,000 4,000 6,000 8,000 10,000 12,000 14,000 JPMorgan Chase Wells Fargo Careers Huffington Post Business Insider Standard Chartered Jobs BBC Sport The Associated Press Bloomberg News Hollywood Reporter CNET News brands have been the most prolific tweeters.
  • 19. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury May 2013
  • 20. Sector Leaders in the United States (Based on the Unmetric Score for Twitter) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel May 2013
  • 21. SO A Closer Look at Selected Top Brands
  • 22. American Express - #AmexAdventures On May 27th Amex had 425 replies, all of which were around the #AmexAdventures campaign.
  • 23. American Express - #PreserveDMV American Express teamed up with National Trust for Historic Preservation in an effort to award preservation grants to historic places around the country. Amex ran a contest around #PreserveDMV
  • 24. Keurig - #PointofVue Keurig tweeted an average of 30 times a day and 96% of those tweets were replies. For Mothers Day, Keurig ran a #PointofVue sweepstakes on Instagram as well as Facebook and Twitter.
  • 25. New York Life - #KeepGoodGoing New York Life continued their #KeepGoodGoing campaign in the month of May
  • 26. MTV - #HangoutFest MTV posted around the Hangout Music Festival. They posted about the different events as well as ran a contest around HangoutFest 2014.
  • 27. Windows – Reply Strategy Windows replied to 5,615 tweets in May, with an ART of 3hrs 14mins. They had a faster average reply time than the average Technology page in N.A. & Worldwide. 7hrs, 35 min 7hrs, 37 min 3hrs,, 14 min 8hrs, 53 min 3hrs, 27 min 15hrs, 42 min 10 hrs, 27 min
  • 28. Top Retail brands on Twitter Victoria’s Secret led the way on Twitter with an Unmetric Score of 88, followed by TOMS and Nike at 80 and 77. Brand Name Total Followers Followers Growth Number of Tweets Average Response TimeProactive Tweets Replies Retweets @VictoriasSecret 2,225,228 5.52% 195 1951 17 9:03:50 @TOMS 2,152,324 0.25% 78 956 15 10:24:47 @hm 2,102,787 6.65% 28 123 0 6:31:28 @Nike 1,368,265 27.74% 3 69 10 5:19:34 @nikefootball 1,277,579 6.7% 81 496 10 17:41:12
  • 29. SO ANALYSIS OF BRANDS ON YOUTUBE Views, Shares, Uploads, Top Video, etc...
  • 30. 87,437,422 71,552,181 64,458,221 63,304,777 55,027,759 41,220,048 27,024,650 23,479,030 22,666,729 22,270,237 - 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 90,000,000 100,000,000 Brands with the Most New Views added an incredible 87 million views May 2013
  • 31. Top Videos of the Month May 2013 Samsung Galaxy S4 - Boarding Samsung Galaxy S4 – Grad Party Sony PlayStation 4 - Teaser Old Spice - Baby
  • 32. Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Education Food & Beverages Hospitality Insurance Luxury May 2013
  • 33. Sector Leaders in the United States (Based on the Unmetric Score for YouTube) Sector Brand Television Mobile & Handhelds Personal Care Restaurant & Cafe Retail Sector Brand Retail Chains Sports Technology Telecom Services Travel May 2013
  • 34. SO A Closer Look at Selected Top Brands
  • 35. Samsung Mobile USA – Galaxy S 4 - Boarding Video Views GrowthThe first-ever 5.0" Full HD Super AMOLED screen on the Galaxy S 4 is bound to turn heads. (And will pause your video if you turn yours). To learn all about the features that make the Galaxy S 4 the Next Big Thing
  • 36. Samsung Mobile USA – Galaxy S 4 – Grad Party The Next Big Thing is here, and it's packed with a 13 MP camera, S Beam, Drama Shot, Air Gesture, Air View, and more. Learn all about the innovative features that make up the Galaxy S 4 and join the conversation Video Views Growth
  • 37. PlayStation – PlayStation 4 See it First at E3|Teaser Video Views GrowthWatch our world exclusive teaser video and make sure you are the first to see it at E3 June 10th 2013
  • 38. Old Spice - Baby Video Views GrowthA brand-new video for a brand-new shaving gel product to give you a brand new sense of a brand-new you.
  • 39. ANALYSIS OF BRANDS ON PINTEREST Followers, Pins, Repins, Boards etc
  • 40. 5,734,866 4,932,206 4,589,112 4,458,142 3,854,007 3,627,124 3,057,232 1,990,890 1,631,443 1,496,507 - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 L.L.Bean Harper's Bazaar Jetsetter Nordstrom Everyday Health Lowe's Quiksilver lululemon athletica Swarovski Mashable Brands with most followers has the highest number of followers May 2013
  • 41. 2,160 1,711 1,623 1,398 1,288 1,123 972 903 828 813 - 500 1,000 1,500 2,000 2,500 Free People NASTY GAL Harper's Bazaar Heels.com Zazzle Inc. TODAY Better Homes and Gardens Crate and Barrel Neiman Marcus ZAGG Brands with most new Pins May 2013 added the most number of new pins
  • 42. Best Boards of the Month May 2013
  • 43. Sector Leaders in the United States May 2013 (Based on the Unmetric Score for Pinterest) Sector Brand Automotive Aviation Banking Beverages – Alcohol Consumer Electronics Sector Brand Food & Beverages Hospitality Insurance Luxury Television
  • 44. Sector Leaders in the United States (Based on the Unmetric Score for Pinterest) Sector Brand Personal Care Restaurant & Cafe Retail Retail Chains Sector Brand Sports Technology Telecom Services Travel May 2013
  • 45. SO A Closer Look at Selected Top Brands
  • 47. American Family Insurance – Dream Room Makeover The Metrics:
  • 48. Capital One – Small Business is Smart Business The Metrics:
  • 49. Birchbox – Home Décor Inspiration The Metrics:
  • 50. Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams. About Unmetric : THANK YOU Please contact us at info@unmetric.com for more information