2. The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough?
Not-so-obvious Competitive Intelligence on over
10,000 brands across 30 sectors... so you know
who is outsocializing who. And how.
7. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
May 2013
8. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
May 2013
10. Xbox – Xbox One
Xbox experienced a marked rise in fans after the announcement of the Xbox One
11. Playstation & Xbox – Engagement Comparison
With the launch of the Xbox One,
Xbox’s engagement in May was far ahead of PlayStation
Most engaging post of the
month
46
51
117
252
38
142
Consumer Electronics sector across all Geographies
Consumer Electronics sector in North America
Xbox
Gibson
PlayStation
Samsung Camera
Engagement Score
12. Walt Disney World – Engagement Study
As the leading brand in the Hospitality sector,
Disney World continues to experience incredible engagement in the month of May
13. Dior – Celebrity Endorsements
Dior edged Burberry out for top spot on the Luxury Charts.
They mostly posted around Celebrity Endorsed Content and this engaged the best for them.
14. Dove – Engagement Strategy
Dove had a very balanced strategy for the month of May.
They posted most around their products.
Contest
Ad Campaign
Product Oriented
15. Expedia - Deals
Expedia mostly posted around different deals and this engaged well for them,
keeping them at the top of the Travel & Tourism tables
18. Brands that Tweeted the Most
May 2013
12,931
12,171
10,925
3,840 3,831
3,050 2,909 2,715 2,684 2,505
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
JPMorgan
Chase
Wells Fargo
Careers
Huffington
Post
Business
Insider
Standard
Chartered
Jobs
BBC Sport The
Associated
Press
Bloomberg
News
Hollywood
Reporter
CNET
News brands have been the most prolific tweeters.
19. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
May 2013
20. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
May 2013
22. American Express - #AmexAdventures
On May 27th Amex had 425 replies, all of which were around the #AmexAdventures campaign.
23. American Express - #PreserveDMV
American Express teamed up with National Trust for Historic Preservation in an effort to award
preservation grants to historic places around the country. Amex ran a contest around #PreserveDMV
24. Keurig - #PointofVue
Keurig tweeted an average of 30 times a day
and 96% of those tweets were replies.
For Mothers Day, Keurig ran a #PointofVue sweepstakes on Instagram
as well as Facebook and Twitter.
25. New York Life - #KeepGoodGoing
New York Life continued their #KeepGoodGoing campaign in the month of May
26. MTV - #HangoutFest
MTV posted around the Hangout Music Festival.
They posted about the different events as well as ran a contest around HangoutFest 2014.
27. Windows – Reply Strategy
Windows replied to 5,615 tweets in May, with an ART of 3hrs 14mins.
They had a faster average reply time than the average Technology page in N.A. & Worldwide.
7hrs, 35 min
7hrs, 37 min
3hrs,, 14 min
8hrs, 53 min
3hrs, 27 min
15hrs, 42 min
10 hrs, 27 min
28. Top Retail brands on Twitter
Victoria’s Secret led the way on Twitter with an Unmetric Score of 88,
followed by TOMS and Nike at 80 and 77.
Brand Name Total Followers Followers Growth
Number of Tweets
Average Response
TimeProactive
Tweets
Replies Retweets
@VictoriasSecret 2,225,228 5.52% 195 1951 17 9:03:50
@TOMS 2,152,324 0.25% 78 956 15 10:24:47
@hm 2,102,787 6.65% 28 123 0 6:31:28
@Nike 1,368,265 27.74% 3 69 10 5:19:34
@nikefootball 1,277,579 6.7% 81 496 10 17:41:12
31. Top Videos of the Month
May 2013
Samsung Galaxy S4 - Boarding Samsung Galaxy S4 – Grad Party
Sony PlayStation 4 - Teaser Old Spice - Baby
32. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
May 2013
33. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
May 2013
35. Samsung Mobile USA – Galaxy S 4 - Boarding
Video Views GrowthThe first-ever 5.0" Full HD Super AMOLED screen on the Galaxy
S 4 is bound to turn heads. (And will pause your video if you
turn yours). To learn all about the features that make the
Galaxy S 4 the Next Big Thing
36. Samsung Mobile USA – Galaxy S 4 – Grad Party
The Next Big Thing is here, and it's packed with a 13 MP
camera, S Beam, Drama Shot, Air Gesture, Air View, and
more. Learn all about the innovative features that make
up the Galaxy S 4 and join the conversation
Video Views Growth
37. PlayStation – PlayStation 4 See it First at E3|Teaser
Video Views GrowthWatch our world exclusive teaser video and make sure
you are the first to see it at E3 June 10th 2013
38. Old Spice - Baby
Video Views GrowthA brand-new video for a brand-new shaving gel product
to give you a brand new sense of a brand-new you.
43. Sector Leaders in the United States
May 2013
(Based on the Unmetric Score for Pinterest)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Television
44. Sector Leaders in the United States
(Based on the Unmetric Score for Pinterest)
Sector Brand
Personal Care
Restaurant & Cafe
Retail
Retail Chains
Sector Brand
Sports
Technology
Telecom Services
Travel
May 2013
50. Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and
social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding
and driving down costs by creating more efficient social media teams.
About Unmetric :
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Please contact us at
info@unmetric.com
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