2014 saw several strong performances from brands on social media. Starting the year with the Polar Vortex and the Super Bowl, continuing on to the Football World Cup and finishing with the Holiday season, brands leveraged these events in creative ways to engage best with their audiences. Check out this look-back at how it all unfolded with marketers' work, which struck chords in YouTube, Twitter, Facebook, Instagram and numerous blogs. http://www.unmetric.com

1. 9.1 M views
3,500 mentions
MOM SONG
POLAR VORTEX
Allstate’s post got nearly 12,000 likes
Victoria Secret’s playful message received
675 retweets & 1,095 favorites
#
SELFIES
#Beautyis campaign saw
300,000 likes & 20,000 shares
SUPER BOWL XLVIII
COMMERCIAL
"PUPPY LOVE"
The cutest best friends
EVER received 53 M views
#KISSFORPEACE
hashtag was used more than
60,000 times by its followers
VALENTINES DAY
was mentioned
150,000 times
Received 10 M views
within 10 days
#TWEETINGWITHMITTENS
Hashtag was used over
7,000 times by followers
THANK YOU MOM
SOCHI OLYMPICS
BACON SCENTED ALARM
Contributed 40% of
total channel views.
I WILL WHAT I WANT
The Misty Copeland video
inspired 6.7 M views
2015 KIA SOUL EV
HAMSTER COMMERCIAL
The auto giant's video saw
5.8 M views on YouTube,
and 4 K Retweets
LOST & FOUND SERVICE
30% of channel views
came from this video.
FIRST KISS WREN
93 M views
EMIRATES
ALL-TIME GREATS
PEPSI MAX JEFF
GORDON PRANK 2
The epic prank received
over 17 M views
WINNER STAYS
98 M views
JANUARY
FEBRUARY
MARCH
APRIL
MAY
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ESURANCE
#Esurancesave30 was used over
300,000 times by its followers
AWESOME THINGS BRANDS DID
IN 2014
BRAZUCA
Added 3.2 M
followers in 30 days
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
NIKE FOOTBALL
LAST GAME
73 M views
JOHNNIE WALKER'S
GENTLEMAN'S WAGER
Caused a 200% increase
in Subscriber Growth Rate
Cristiano Ronaldo And Pelé
Emirates Football: The
campaign gave the brand
7.4 M views and an
engagement score of
1,000 on the hashtag.
#EVIANSPIDERMAN
Over 20 M views
and 500 retweets
INTRODUCING SAMUEL
ADAMS HeliYUM
Over 3,000 shares and
400,000 views in one day
EXPERIENCE THE
POWER OF A
BOOKBOOK
Subscriber growth rate
went up by 40% after
the video release
HALLOWEEN
Halloween campaign
received 82,000 likes,
1200 comments and
was shared 6,700 times
#LIKEAGIRL
53 M views
30,000 new fans
211,000 Likes
MCDONALD'S GOL!
FIFA WORLD CUP -
BRASIL 2014
7.2 M views
MAY THE 4TH
BE WITH YOU
Got over 6,000 Likes
10,000 Retweets
#riskeverything was
used over 130,000 times
McDonald's most
engaging Facebook post
WORLD CUP
Campaign #GamebeforetheGame
received over 700,000 likes
NATIONAL CHEESECAKE DAY
#NationalCheesecakeday was used
14,000 times by its followers
and received 15,000 mentions
#MACYSPARADE
#MacysParade was used
30,000 times by followers
ALS ICE BUCKET CHALLENGE
The tongue in cheek
video saw 5 M views
GOPRO HERO 4
9 M views in first 10 days
WALL HUGGER
14.7 M views in 10 days
MEET THE URBANITE
Caused a 105% increase
in video views growth
MOST EPIC SAFETY VIDEO
EVER MADE #AIRNZHOBBIT
Received 10 M
views in 8 Days
#
#
#
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CHRISTMAS MIRACLE:
SPIRIT OF GIVING
Received 2.5 M views
within a week
+
+
DROGBA VS. MESSI:
#EPICFOOD
Received 32 M
views within 10 days
BUILD YOUR OWN MERCEDES
ON INSTAGRAM #GLABYO
Added 20,000 fans on
Instagram during the campaign
MOVEMBER
Was retweeted 600 times
YOUR WISHES
DELIVERED CAMPAIGN
Subscriber Growth
rate went up by 80%
...
MINIONS CHRISTMAS
2.1 M Shares, most
shared brand post ever
@
Facebook organic reach may have tanked, but that didn't stop brands
from doing awesome things on social media. Laugh, cry and cringe at
the best social media highlights of 2014, how many can you remember?
All data was compiled from the Unmetric social media intelligence
platform between January and December 2014.
notjustnumbers@unmetric.com www.unmetric.com @unmetric
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Most Innovative
Most Shared
Most Viewed
Most Liked
Facebook Likes
Facebook Views
Facebook Shares
Facebook Comments...
Number of times Hashtag was used
Retweets
YouTube Views
Subscriber Growth+
#
+
Received 96,000 Likes and
was shared 138,000 times
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