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Digital Intox, Digital Detox

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Digital Intox, Digital Detox

  1. 1. We believe in a smarter world
  2. 2. C H R I S T O P H E C H AT I L L O N — TA P P T I C F O U N D E R & T E C H E V A N G E L I S T — S C H I Z O P H R E N I C S E R I A L E N T R E P R E N E U R I N L O V E W I T H T E C H , B U S I N E S S A N D N AT U R E
  3. 3. Agenda 1. Context 2. Opportuni;es 3. Risques 4. What to do?
  4. 4. Gartner: hype cycles, again and again
  5. 5. 23 years ago…
  6. 6. Technology is everywhere
  7. 7. « SoKware is ea;ng the world » M A R C A N D R E E S S E N , 2 0 1 1
  8. 8. « This revolu;on has been very profound and definitely surprised me » S E R G U E I B R I N , 2 0 1 7
  9. 9. Computers & Data Centers
  10. 10. CPU per second per $1,000
  11. 11. Genome sequencing 2001: 100M€ 2017: 1 000€ 2020: 0.01€
  12. 12. Cell towers: from $1,000,000 to $1,000
  13. 13. Solar cells versus Nuclear plants
  14. 14. Data
  15. 15. 150 sensors in this car
  16. 16. 300 sensors in this boat
  17. 17. 6000 sensors in this plane
  18. 18. 12 millions downloads 200 billion yearly data points
  19. 19. Algorithms
  20. 20. Image/video recogni;on: 93% Speech recogni;on: 96%
  21. 21. AI on demand
  22. 22. From Deepblue to Deepmind AlphaGO
  23. 23. AI will replace 16% Of American jobs by 2020. First wave: transporta;on, logis;cs, customer service… (Forrester)
  24. 24. Time to become mainstream 0 1,5 3 4,5 6 Web Facebook Mobile Apps IoT Whatsapp Candy Crush Pokemon GO Y E A R S
  25. 25. 12 000 new companies per day in China
  26. 26. It’s more and more complex
  27. 27. iOS, Android, HTML/JS, React, Xamarin, PWA, Unity…
  28. 28. A mobile centric world
  29. 29. Mobile Mind ShiK Mobile First to Mobile Only Mobile Moments: everything anyEme anywhere in the right context Personalized experiences
  30. 30. Mobile apps account for 60 percent of all ;me spent online Apps revenues = $89 billion (+40%) Number of apps on the stores : 2,5 million (+5%) Downloads = 225 billion (+15%) Usage : 900 billion hours (+25%)
  31. 31. END OF APPS ? BUT NEW ERA IN DIGITAL EXPERIENCES « If your plans don’t include mobile, your plans are not finished » - Wendy Clark - Coca Cola Corp.
  32. 32. Apps in wearables
  33. 33. Apps on TVs & STBs
  34. 34. Apps in VR / AR headsets
  35. 35. Apps in cars
  36. 36. On screens or Head Up Display
  37. 37. Apps in Apple Siri & Google Now
  38. 38. you said mobile ?Apps in Smart Speakers
  39. 39. 25 billion connected devices by 2020 (Gartner)
  40. 40. Opportuni;es : let’s start climbing
  41. 41. Strong AI is s;ll far away
  42. 42. Much easier: welcome to Mobile AI
  43. 43. Let’s give SuperPowers to our Apps, Bots and Speakers
  44. 44. The Toolbox of the future: cloud, algorithms, CV, ASR, NLP, VR, AR…
  45. 45. 2017-2020, the right information, at the right moment
  46. 46. Image recogni;on in classified ads business
  47. 47. Machine Learning for smart no;fica;ons
  48. 48. Video recogni;on for innova;ve adver;sing
  49. 49. Websites & Apps Churn Op;misa;on
  50. 50. Innova;ve devices
  51. 51. Content crea;onContent crea;on
  52. 52. Smile, you are being filmed
  53. 53. Chatbots
  54. 54. Voice vs touch interfaces
  55. 55. smart speakers Smart Speakers
  56. 56. Macy’s / On Call App
  57. 57. North Face / Digital Shopping Tool
  58. 58. Sears / Digital Tire JourneySEARS / Digital Tire Journey
  59. 59. 1-800-FLOWERS / GWYN concierge
  60. 60. 37% of Bri;sh millennials are excited about a collabora;on between humans and robots
  61. 61. What’s in a name
  62. 62. IKEA 2.0
  63. 63. Car insurance 2.0
  64. 64. Power at your fingerprints
  65. 65. A new compu;ng paradigm?
  66. 66. Mobile UX 2.0
  67. 67. m-commerce
  68. 68. Video, Video, Video
  69. 69. Blockchain for mileage manipula;on
  70. 70. 2 million people will be required to wear that in 2020 for their security
  71. 71. 5G: Speed, Latency, IOT
  72. 72. Autonomous devices
  73. 73. From Health Care to Home Care
  74. 74. 5G: speed, latency, IOT Even more mobile centric
  75. 75. #FAIL
  76. 76. Reality Check
  77. 77. Martec’s Law
  78. 78. Are you going through the 1st and 2nd moment of truth? A P P S A V A I L A B L E O N T H E A P P S T O R E
  79. 79. 90% uninstalled with 90 days
  80. 80. 50% of enterprise mobile apps will need to be completely rewrisen or replaced in two years (BI Intelligence)
  81. 81. Customer support with chatbots?
  82. 82. Before 2016 people discovered things in digital, now they have expectations ! Any new initiative should rather be a positive experience…
  83. 83. Remember Apple Macintosh TV commercial in 1984?
  84. 84. Is it the future we want?
  85. 85. 2b$ investment not profitable soon
  86. 86. Back to basics
  87. 87. Connected Coffee Machine?
  88. 88. Keep it simple
  89. 89. What to do?
  90. 90. In which technology should I invest?
  91. 91. In which technology should I invest? In which problem should I invest?
  92. 92. FAIL = First Asempt In Learning
  93. 93. Fail fast, learn fast: Labs, POCs, Hackathons
  94. 94. Tech versus Deep Tech
  95. 95. Programming is the new literacy
  96. 96. Hyper what?
  97. 97. Customer Journey and Touch Points = Mobile Moments
  98. 98. IDEA STRATEGY
  99. 99. ANALYZE results to monitor performance and optimize outcomes IDENTIFY the mobile moments and context DESIGN the mobile engagement ENGINEER your platforms, processes, and people for mobile Start small with a platform to extend IDEA STRATEGY
  100. 100. KPIs defini;on & monitoring
  101. 101. From Digital Na;ves …
  102. 102. … to Mobile Na;ves
  103. 103. Develop 10.000.000 versions of your app because you have 10.000.000 different users
  104. 104. Technology is King, but UX is Queen.
  105. 105. AI is the new electricity. On demand. As a tools box, enabling thousands of new ideas.
  106. 106. TomTom, Google Maps, Waze: your service « smar;fied » by data
  107. 107. BIG DATA VOLUME Data size VELOCITY Speed of change VARIETY Different forms of data sources VERACITY Uncertainty of data Collect data, even if you don’t know why
  108. 108. Impact poten;al differs by industry (McKinsey)
  109. 109. The business plans of the next 10 000 startups are easy to forecast: Take X and add AI Kevin Kelly, Wired magazine Editor in Chief
  110. 110. AI is only as good as the people who help build it
  111. 111. Stay strong in front of adversity
  112. 112. Mobile Autonomous Cars Bots Smart Speakers Virtual Reality Augmented Reality Machine Learning Electric Cars
  113. 113. Mobile AI Mobile apps Recommanda;on Context Awareness Personnalisa;on Content crea;on Predic;on Image / video recogni;on
  114. 114. A pill to upgrade your brain
  115. 115. Neuralink: apps in your brain
  116. 116. 52% of Fortune500 companies in 2000 have exited the list
  117. 117. Go Tech, Young Man!
  118. 118. FinTech
  119. 119. Marke;ng 4.0: MarTech & Automa;on
  120. 120. Real Estate and Property Developers
  121. 121. Cars manufacturers
  122. 122. AgTech
  123. 123. I’m sorry Dave, I’m afraid I can’t do that
  124. 124. Her, your new best friend
  125. 125. We believe in a smarter world

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