4. Tufte’s uses of colour
1. to label (colour as noun)
2. to measure (colour as quantity)
3. to represent / imitate reality (colour as
representation)
4. to enliven or decorate (colour as beauty)
5. Colour in Games
• Team identification (label)
• Item highlighting (label)
• Mood, tone & aesthetics (enliven)
• Convey information (measure)
• Represent reality (representation)
17. Information Design
• Games don’t do a great job of information
design - but they use colour fairly well.
• Consider Tufte’s uses of colour in your
designs.
20. Rods & Cones
• Rods & Cones
• Tuned to RGB
• Uneven distribution
• 64% red, 34% green, 2% blue
• Can distinguish red better than blue
• Yellow shades particularly similar
35. Assembling a Palette
• Select 3 to 5 colours from colour wheel
• Also select a neutral and highlight colour
• Experiment with tint and shade
• Contrast is important
• Consider the colour blind
• Consider cultural implications
36. Colour Blind
• 1 in 12 people
• Resources exist which can model colour
blindness.
• http://www.wearecolorblind.com