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happify!

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a happiness tracking app, recording happy moods, happiness triggers, and good memories

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eden strategy institute www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
create happiness by appreciating & sharing the little things in life WHY WHO HOW HAPPINESS JOURNAL GEOTRACKING We’re not 1.9m busy happy. PMETs & City operators Higher Ed in don’t have SG+ who emotional data may neglect by locations. the little SHARING Let’s all boost things in life HAPPINESS happiness!
Competitive Position Live Happy: DYNAMIC HAPPINESS DEVELOPMENT 347 ratings Gratitude Journal: 3,254 ratings Path: 2,193 ratings Gratitude & Happiness Happiness Tips CBTReferee Foursquare: Bejewelled 2,068 ratings Positive Mappiness : 598 Thinking ratings Headspace LOCATION-BASED SOCIAL NETWORKING
Possible revenue streams Stage IV Stage III DATA PLAY • Users agree to privacy settings • ‘Live’ API (e.g. for early  • Transactions (e.g. 1‐touch  warning, service quality  taxi booking to Happiness  tracking) Stage II hotspots) • Trouble‐shooting (e.g. how  • Discount programs for  traffic /  healthcare /   Hotspots check‐ins weather / energy  Stage I • Reward programs for loyal  consumption / cell coverage  Happyfiers affects Happiness) • Premium version:  • Sponsored banner (e.g.  • Consulting:  • Skins Google Doodles) • Competitive benchmarking • Reminders • Sponsored links • Identifying new customer  • Community segments • Discounts, etc. • Customized Happiness  • Free for first  100,000  Campaigns downloads? • Service recovery
1. HAPPINESS PUSH: Prompts in your neighbourhood Happifyer Herd near you! instinct Show Dismiss Savings Convenience Call to action www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
2. HAPPINESS PULL: Looking for Happifiers? Your own hotspots: Groupie or indy? www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
3. UPLOAD FORM: Noticing the Little Things Nudge genuine happiness Scrapbooking function for creative expression Link to socmed Altruism / Collectors’ obsession (Much more powerful than ‘Likes’!) www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
4. PATTERN LOGGING: Encourage positive behaviors Positive reinforcement when auto-logging behaviour patterns www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
5. MY HAPPY JOURNAL: Relive my happiest moments www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
6. YOUR HAPPY JOURNAL: Learn what makes my loved ones Happy www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
7. MY HAPPY CIRCLE: Happifyers and Happifyees! www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
8. EXPLORE HAPPINESS: What makes everyone else Happy? Get inspired to create Happiness Goals for yourself! www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
9. HAPPINESS REMINDERS: Happy remedials Consistency principle Needs fulfilment Call to Happy Action (Call/mail) www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
10. It’s up! www.edenstrategyinstitute.com/happy www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
happify!

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happify!

  • 1. eden strategy institute www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 2. create happiness by appreciating & sharing the little things in life WHY WHO HOW HAPPINESS JOURNAL GEOTRACKING We’re not 1.9m busy happy. PMETs & City operators Higher Ed in don’t have SG+ who emotional data may neglect by locations. the little SHARING Let’s all boost things in life HAPPINESS happiness!
  • 3. Competitive Position Live Happy: DYNAMIC HAPPINESS DEVELOPMENT 347 ratings Gratitude Journal: 3,254 ratings Path: 2,193 ratings Gratitude & Happiness Happiness Tips CBTReferee Foursquare: Bejewelled 2,068 ratings Positive Mappiness : 598 Thinking ratings Headspace LOCATION-BASED SOCIAL NETWORKING
  • 4. Possible revenue streams Stage IV Stage III DATA PLAY • Users agree to privacy settings • ‘Live’ API (e.g. for early  • Transactions (e.g. 1‐touch  warning, service quality  taxi booking to Happiness  tracking) Stage II hotspots) • Trouble‐shooting (e.g. how  • Discount programs for  traffic /  healthcare /   Hotspots check‐ins weather / energy  Stage I • Reward programs for loyal  consumption / cell coverage  Happyfiers affects Happiness) • Premium version:  • Sponsored banner (e.g.  • Consulting:  • Skins Google Doodles) • Competitive benchmarking • Reminders • Sponsored links • Identifying new customer  • Community segments • Discounts, etc. • Customized Happiness  • Free for first  100,000  Campaigns downloads? • Service recovery
  • 5. 1. HAPPINESS PUSH: Prompts in your neighbourhood Happifyer Herd near you! instinct Show Dismiss Savings Convenience Call to action www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 6. 2. HAPPINESS PULL: Looking for Happifiers? Your own hotspots: Groupie or indy? www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 7. 3. UPLOAD FORM: Noticing the Little Things Nudge genuine happiness Scrapbooking function for creative expression Link to socmed Altruism / Collectors’ obsession (Much more powerful than ‘Likes’!) www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 8. 4. PATTERN LOGGING: Encourage positive behaviors Positive reinforcement when auto-logging behaviour patterns www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 9. 5. MY HAPPY JOURNAL: Relive my happiest moments www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 10. 6. YOUR HAPPY JOURNAL: Learn what makes my loved ones Happy www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 11. 7. MY HAPPY CIRCLE: Happifyers and Happifyees! www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 12. 8. EXPLORE HAPPINESS: What makes everyone else Happy? Get inspired to create Happiness Goals for yourself! www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 13. 9. HAPPINESS REMINDERS: Happy remedials Consistency principle Needs fulfilment Call to Happy Action (Call/mail) www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  • 14. 10. It’s up! www.edenstrategyinstitute.com/happy www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012