How many lawyers does it take to answer your client’s question? If you have an I.C.O.N.I.C. personal brand, it only takes one. It’s not enough to have expertise and to share that expertise online, you must have a personal brand, a way in which you stand out from the crowd. A personal brand will allow your readers to know exactly what to expect from you, and will enable you to be a respected voice for your profession. In this lesson, LawyersLaunchpad will show you what it means to have a personal brand, what it means to be I.C.O.N.I.C, and how to build your I.C.O.N.I.C. brand. You will learn the six criteria of an I.C.O.N.I.C. personal brand and how to implement each element. Don’t become just another voice, be I.C.O.N.I.C. Visit http://www.LawyerLaunchpad.com to access training programs designed to help lawyers build profitable law firms.

1. LAWYERS DO
SOCIAL MEDIA
I.C.O.N.I.C.
PERSONAL BRANDING

2. What it means to have a personal
brand.
What it means to be I.C.O.N.I.C.
How to build your I.C.O.N.I.C. brand.
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

3. PROMISE OF VALUE

4. IDENTIFIABLE
CREATIVE
ON TOP OF MIND
NECESSARY
INTENTIONAL
CLIENT-FOCUSED

5. Target Market
Ideal Client
Colleagues
Competitors
Potential Referral Partners
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

6. Needs
Desires
Concerns
Opportunities
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www.LawyersLaunchpad.com

7. Helpful
Knowledgeable
Consistent
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

8. Credible
Experienced
Resourceful
Committed
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

9. Always Adding Value
Educate  Insight
Inform  Empower
Motivate  Inspire
Entertain
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

10. Connects Emotion to Need
Connects Need to Solution
Connects Solution to Experience
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

11. Write down exactly how your work
embodies each element of the
I.C.O.N.I.C. branding formula.
Write down exactly how you can
show up this way online.
© 2014 Upward Action LLC
www.LawyersLaunchpad.com

12. This presentation was brought to you by
LawyersLaunchpad™, a division of UpwardAction®.
To learn more about how you can leverage the
power of the Internet to build a profitable foundation
for your law firm, visit our website or check us out
on social media.
W: www.LawyersLaunchpad.com
T: www.Twitter.com/Lawyerpreneurs
F: www.Facebook.com/Lawyerprenuers
© 2014 Upward Action LLC
www.LawyersLaunchpad.com