JCPenney-Mobile Website Case Study.

1. JCPenney Mobile Website Case Study http://www.urmobile.com

2. Customers are shopping with their mobile phones in hands. Not having a mobile website in not an option.

3. User can find store locations, phone numbers and directions. More than 1,100 locations across the United States

4. Dynamic area where current deals can be flashed.

5. Opt-in Mobile Marketing Customers can receive weekly coupons sent via text to their mobile phones.

6. Mobile Commerce JCPenney is reaching out to customers in a new and innovative ways by engaging customers when they are in or near a JCPenney store. Customers can easily find and purchase items directly from their mobile phones.

7. Nice product categorization makes it easy for customers to find what they want

8. Gift Cards The fastest way to shop for the perfect gift. Customers can use JCPenney gift card at their online store as well as at their numerous department store locations.

9. Store Ads See the deals running in any store location

10. Videos Mobile videos of selected products

11. Track Order Customers can shop and manage their orders using the mobile website

12. Customer Service Customer Self-Service and FAQ

13. http://www.urmobile.com/ Contact Us Your mobile strategy Ur mobile is not associated with JCPenney. This PPT is for information only.