Mobile Customer Loyalty Programs.

1. Mobile Customer Loyalty
Programs
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2. Brands are starting to leverage mobile promotions to
strengthen customer loyalty.
With mobile phone penetration approaching 90% in the
USA - mobile marketing allows brands to engage
customers anytime/anywhere.
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3. Loyalty programs are a key component of the mobile
marketing spectrum. Loyalty programs go beyond lead
capture or awareness generation to establish strong
relationships with customers.
Here we discuss a few mobile loyalty programs brands
and agencies can consider.
http://www.urmobile.com

4. Opt-in Programs
Here customers provide information about their
preferences, likes, dislikes, demographics, etc and in
return receive permission based targeted and relevant
messages of promotions/deals/events.
For example motorcycle
enthusiasts could be invited to
test-drive the latest motorcycle
models.
http://www.urmobile.com

5. Loyalty Rewards
• Opt-in loyalty programs gives customers access to the
best offers/deals on products that interest them via
mobile.
• Retailers can proactively send offers/incentives to the
customer’s mobile device - thus eliminating the need
for membership cards.
• Mobilizing the physical card means - retailers can add
location based offers, customized coupons and a quick
check-out experience.
For ex. a loyalty reward mobile program can alert a
customer to any special offers when he checks-in.
http://www.urmobile.com

6. Mobile Coupons
Mobile coupons add interactivity, location and real-time
attributes to the traditional coupon. So companies use
mobile coupons in different ways.
For ex real-time redemption at the point of sale where a
customer gets a future coupon in real-time.
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7. The mobile medium is very effective for a
number of reasons
(a) It is ideal for reaching today’s technologically-savvy
consumers
(b) Real-time
(c) Location intelligence
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8. Research is showing mobile coupon redemption rates
can often exceed 50% as compared to 2%-5% for
traditional coupons.
The mobile platform continues to grow - and mobile
loyalty programs are a great mechanism for companies
to serve their mobile customers and build excellent
relations with them.
http://www.urmobile.com

9. Your mobile strategy
Contact Us
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