This document provides guidance on how to share user stories from user experience research. It emphasizes the importance of storytelling over statistics to engage audiences and drive action. Some key tips include selecting the right research method for your goals, making human connections during research, and using props and emotion to set the scene and propel a story forward while answering "Why should I care?". The document also discusses different formats for presenting findings, such as coverage reports, themes, and interactive exercises like user stories and empathy maps. The overall message is that storytelling is essential to sharing insights from UX research in a memorable way.

1. #UXPABOS19
@KyleSoucy
UsableInterface.com
Gather
Round
How to Share the Stories
from UX Research

7. “This is my sanctuary…”

11. we capture and share
the user’s stories

12. why do we
tell stories?

13. data≠empathy

15. Statistics alone = 5-10%
retention rates
With anecdotes =
65-70%

16. HOW DO WE LEARN
PEOPLE’S STORIES?

17. Selecting the best method
for the research goal

19. Always Question
your methods

20. know your
research questions
prior to selecting
your method

21. NO MATTER WHAT
method you choose…

22. Be human.

23. smile

24. Make
eye
contact

25. Know their name

29. HOW DO YOU
TELL a STORy?

30. User Research
Report

31. Present The Findings

32. MOVE PEOPLE TOACTION

33. “I like the
challenge of
standing in front of
a group of people
and being required
to reach them.”
- Malcolm Gladwell

34. Set The Scene

35. Select your props

36. Photo Collages, Diary Entries, etc.

38. collaging homework assignment

40. What’s the secret
to being a good
storyteller?

41. It’s not the
material…

42. it’s Emotion

43. But,
Don’t
Overdo it!

44. Beginning Middle End
Always propel the story forward

45. Beginning Middle End
Always propel the story forward
don’t get lost in the weeds

46. Always answer the
one question that
matters most…

47. Why should I care?

48. “If you don’t
understand how
people make
decisions in your
organization, you
will never be able
to influence them.”
- Erika Hall

49. presenting data

50. DECIDE ON THE
BEST FORMAT
FOR DELIVERY

51. COVERAGE ADVICE RESEARCH THEMES
“ILorem ipsum dolor
sit amet, consectetur
adipiscing elit. Mauris
aliquet tortor tortor,
ut auctor ex cursus
eget. In congue turpis
sed ante placerat, sit ”
- P8 User
• Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Mauris aliquet tortor tortor, ut auctor ex cursus
eget. In congue turpis sed ante placerat, sit amet
accumsan nibh venenatis.
• Phasellus dictum feugiat libero. Maecenas ac diam ac
lectus auctor tincidunt id et dui. In non cursus enim.
• Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Mauris aliquet tortor tortor, ut auctor ex cursus
eget. In congue turpis sed ante placerat, sit amet
accumsan nibh venenatis.
BAD
EXAMPLE

52. “peace of mind”

53. 73%Own and rely on
their tablet for [x].

54. Interactive
Make it

55. HOW DO YOU USE
THE STORIES?

56. Agile User Stories Workshop
As a < type of user >,
I want to < do something>
so that I can < realize a reward >.

57. Persona Workshop

58. Empathy Map Exercise

59. Wrap-up

60. Tell Stories

61. engaging
Make it

63. Learn more…

64. Storytelling podcasts

65. Books on presenting & Speaking

66. SmashingMagazine.com article

69. www.usableinterface.com
@kylesoucy
Thank you!
/usableinterface