13. THE ANATOMY OF A HABIT
1. Automatic or unconscious
2. Triggered
3. Motivated (or made easier)
4. Reinforced through Feedback
5. Reinforced through Practice or Repetition
6. Reinforced through Environment
14. 1. AUTOMATIC OR UNCONSCIOUS
Who drove to/from work
recently?
45. MAKE CHOICES A BIT EASIER (OR
HARDER)
“in seven weeks, New York Googlers consumed 3.1 million fewer calories from
M&Ms”
Source http://abcnews.go.com/Health/google-diet-search-giant-overhauled-eating-options-
nudge/story?id=18241908
48. HABIT MAP
Identify the Habit
Identify
the
trigger(s)
Increase
Motivati
on
Decreas
e
Barriers
Hack the
Environm
ent
Make
Feedback
Visible
49. HABIT EXAMPLE: SAFETY
PROCEDURES
People take on small,
very specific, targeted
goals, only one at a
time
The group
decides how to go
about improving
safety
Mobile app to record
efforts with feedback
and reinforcement is
built in over time
Participatory Effort Small goals
Feedback and
Reinforcement
50. YOU TRY IT
Identify the Habit
Identify
the
trigger(s)
Increase
Motivati
on
Decreas
e
Barriers
Hack the
Environm
ent
Make
Feedback
Visible
Use your own topic
Or
Starting meetings on time
Giving feedback
Safety
52. REFERENCES 1/2
Gaillot, Matthew T. & Roy F. Baumeister, The Physiology of Willpower: Linking Glucose to Self-Control.
Personality and Social Psychology Review, 2007.
Kahneman, Daniel; Tversky, Amos (1979). "Prospect Theory: An Analysis of Decision under Risk" (PDF).
Econometrica 47 (2): 263. doi:10.2307/1914185. ISSN 0012-9682.
Bandura, Albert. 1977. “Self-efficacy: Toward a Unifying Theory of Behavioral Change.” Psychological Review
84: 191-215.
habit. (n.d.). Dictionary.com Unabridged. Retrieved May 05, 2015, from Dictionary.com website:
http://dictionary.reference.com/browse/habit.
Fogg, BJ. “The Fogg Behavior Model.” Retrieved May 05, 2015, from www.behaviormodel.org.
Baumeister, Roy and John Tierney. Willpower: Rediscovering the Greatest Human Strength. Penguin Books,
2012.
Duhigg, Charles. The Power of Habit. Random House, 2014.
Kahneman, Daniel. Thinking Fast and Slow. Farrar, Straus, and Giroux, 2011.
Rubin, Gretchen. Better Than Before. Crown, 2015.
Rainforest Alliance, “Follow the Frog,” www.rainforest-alliance.org.
Heath, Chip and Dan. Switch: How to Change Things When Change Is Hard. Crown Business, 2010.
Wade, Francis. Perfect Time-Based Productivity: A unique way to protect your peace of mind as time demands
increase (book)
Johnson et al Percept Mot Skills. 2003 Dec;97(3 Pt 1):805-10. Sex differences in public restroom handwashing
behavior associated with visual behavior prompts. Johnson HD1, Sholcosky D, Gabello K, Ragni R, Ogonosky N.
53. REFERENCES 2/2
Shiv, B. and A. Fedorikhin. 1999. Heart and Mind in Conflict: Interplay of Affect and Cognition in
Consumer Decision Making. Journal of Consumer Research 26 (December): 278–282.
Gery, Gloria, Electronic Performance Support Systems (book)
Haier, R.J., B.V. Siegel Jr., A. MacLachlan, E. Soderling, S. Lottenberg, and M.S. Buchsbaum. 1992
Regional glucose metabolic changes after learning a complex visuospatial/motor task: a positron
emission tomographic study. Brain Research 570: 134–14.
Noar et al. Pictorial cigarette pack warnings: a meta-analysis of experimental studies. Noar SM1, Hall
MG2, Francis DB3, Ribisl KM4, Pepper JK4, Brewer NT4. Tob Control. 2015 May 6. pii: tobaccocontrol-
2014-051978. doi: 10.1136/tobaccocontrol-2014-051978.
Norton et al. The IKEA effect: When labor leads to love. Michael I. Norton, Daniel Mochon, , Dan Ariely
Journal of Consumer Psychology, Volume 22, Issue 3, July 2012, Pages 453–460
ABC News http://abcnews.go.com/Health/google-diet-search-giant-overhauled-eating-options-
nudge/story?id=18241908
Leventhal Leventhal, H. (1965) ‘Effects of Fear and Specificity of Recommendation upon Attitudes and
Behavior’, Journal of Personality and Social Psychology, 2(1), pp. 20-29.
Wansink, Brian. Mindless Eating: Why We Eat More Than We Think (book)
Gollwitzer, Peter Implementation Intentions. July 1999 • American Psychologist. Copyright 1999 by the
American Psychological Association, Inc. Vol. 54. No. 7, 493-503
Hotseat Case Study http://www.madpow.com/case-studies/hotseat
Project ALERT http://www.projectalert.com/
BJ Fogg – Tiny Habits http://tinyhabitsacademy.org/
Dan Lockton, Design with Intent http://designwithintent.co.uk/