course module bba-1(105)

1. PUNJAB COLLEGE OF TECHNICAL EDUCATION
COURSE MODULE OUTLINE: BUSINESS COMUNICATION(BB105)
Course Instructor: SHILPA JAIN,SIMRAN.R.KAUR
E-Mail ID: shilpa228@gmail.com..simran1141@gmail.com
Marks: 100
Internal assessment:40
External:60
Internal Assessment Break-up
Minor Test 1 5 marks
Minor Test 2 5 marks
MSE- 15 marks
Assignment- 5 marks
Presentation- 5marks
Regularity &
Class participation 5marks
Hi,
here is another link which has got lot of stuff.I could identify busines communication journal
from this site. http://www.uk.sagepub.com/home.nav
simran
The course demands:
1. Your regularity in all the lectures.
2. Your commitment towards the assignments.
3. Your serious preparation for the tests.
4. Your active participation in lectures and tutorials.
5. Your initiative to prepare notes of the difficult concepts.
6. Your involvement in Group Discussions.
I shall not be able to help you, if:
1. You fall short of attendance i.e. 75% of total lectures delivered.
2. You don’t score well in MSTs.
3. You don’t buy and read recommended books of the course.

2. 4. You copy your assignments from each other and submit them late to me.
5. You don’t take up your tests seriously.
Introduction
This is a module in basic communication. It gives the student a fairly rigorous
grounding in the essential tools of communicating in business organisations. The
aims and objectives of the module, together with information on learning methods is
given below.
.
Objectives
Students will gain:
To prepare the students to become well versed in English speaking
To make them capable enough to present themselves in the business world
LECTURE PROGRAMME:
Sr. No./ Topics Assignments Case studies
Date
1,2 Introductory Session (the students will
Introduce themselves to the class)
Other ICE Breaking Activities(Given
Below)
3 Meaning of communication :it is defined
as an exchange and exact replication of
thoughts, feelings between and among
individuals through a common system of
symbols to cause some actionns or change
in behaviour.
definitions: "it is a process of transmitting
feelings,attitudes, facts, beliefs and ideas
between living beings." -- Birvenu
. 4. Activity- the students will be required to
choose 5 different situations from their
day to day life and explain why they feel
communication is important (randomly
students will be called to explain their
information)
5. Communication Models;

3. (one way communication -
Communication in which information is
always transferred in only one reassigned
direction. One-way communication is not
necessarily constrained to one
transmission path, Examples of one-way
communication systems include broadcast
stations and wire line news services.
Two way communication is a form of
transmission in which both parties
involved transmit information. Common
forms of two-way communication are:In-
person communication, telephone
conversations.
Picto Activity And Following instuctions
activity
6,7 Role of noise in communication
communication noice refers to influences
on effective communication that influence
the interpretation ofconversations.. While
often looked over, communication noise
can have a profound impact both on our
perception of interactions with others and
our analysis of our own communication
proficiency.
Forms of communication noise include
psychological noise, physical noise,
physiological and semantic noise.
Activity- The students will be required to
identify the barriers to communication in
the college.
8 Discussion of the Activity given.
Importance of communication .
Paper fold exercise
9 Basic Presentation skills (using ppts)
10 Story telling
11 No. 1
(communication
failure)
12 Formal communication is that which is
connected with the formal organizational

4. arrangement and the official status or the
place of the communicator and the
receiver. It moves through the formal
channels authoritatively accepted
positions in the organization chart.
-Types of formal
-downward communication
Communication which flows from the
superiors to subordinates is known as
downward communication. In an
organization structure, the superiors
utilize their abilities to attain the desired
targets which mean that they may be
engaged in issuing commands, directions
and policy directives to the persons
working under them (at lower levels).
Some examples of downward
communication include notice, circulars,
instructions, orders, letters, memos,
bulletins, handbooks, annual reports,
loudspeaker announcements and group
meetings.
13 Upward communication
14 Informal communication
-grapewine: it is an informal
communication network which ignores
formal channels communication and
spreads rumours and gossips at all levels
of the organisation.
. Noun, pronouns
15 Exercise through worksheets.
16 Verb, adverb
Exercise through worksheets.
17 Extempore
18 Verbal communication is one way for
people to communicate face-to-face. Some
of the key components of verbal
communication are sound, words,
speaking, and language.
Speaking can be looked at in two major
areas: interpersonal and public
speaking.
19 verbal communication

5. Public speaking - Turncoat
20 No. 2
21 Essentials of effective communication
Video
22,23 Non-verbal communication includes
facial expressions, eye contact, tone of
voice, body posture and motions, and
positioning within groups. It may also
include the way we wear our clothes or the
silence we keep.
-Proxemics
-Kinesics means body language the best
way to access an executive's managerial
potential is not to listen to what he has to
say, but to observe what he does when he
is saying it. He calls this new behavioral
science "movement analysis."
24
25,26 Non verbal communication
Body language
Gestures
Activity on giving instructions
27, 28 Gestures : International perspective
Learning gestures across the world
29, 30 Business etiquettes, interview skills
31 Learning few words in British And
American English
32 Paragraph writing- teaching them how to
place the sentences in order and telling
them the importance of connectivity
33 Paragraph writing
34 Vowels Exercise
35,36 Precis writing,
37,38 report writing
39 Prepositions, articles and conjunctions
Worksheet Exercise.
40 Report writing on Koshish
41 Common idioms exercise
42. Translation

6. 43. Principles of letter writing
44 Sales letters
45. Request letter
46 Response letters
47 Refund letters
48 Salary advance letters
49 Applying for loan appeals
50 Revision of syllabus
1. Presentation:
 The students will be divided into groups of 4 students each and will be given the
respective topics.
 Each group will be required to speak on the respective topics for 20 minutes.
 The students will be marked on the basis of a fixed criteria:
 Synopsis 3
 Report 5
 Presentation 10
 Formals 5
 Slides 5
 Query 2
 Attendance will be compulsory.
PRESENTATION TOPICS:
Education System in India
Managing Diversity in the organizations
Mobile Phones : Boon or Bane
effects of cinemas on youth
Are ethics applicable in media
Religion Vs. God
Similarities and Differences between genders in communication styles
Principles and forms of public communication
Impact of Retail stores on small vendors
Strategies to,persuade, convince and get results
The art of selling message
Face to face communication

7. Inter office communication
Paying bribes, why, when and why not?
Benefits of performance-related pay.
Small business ideas and opportunities.
Globalization trade opportunities
Review of a popular book about a business topic.
Ceiling on weekly working hours?
How to implement workers' ideas.
The mighty power of strategy for winning in business and in life.
How to avoid product wastage due to churning frozen food products
Top ten strategic e-marketing issues
Trade in bankruptcy.
Five ideas for a cool dance party.
What to do to prevent stress.
Tips to motivate your audience to purchase healthy running shoes.
How to choose safe video games for kids.
2. ASSIGNMENTS:
The marks for the assignment for the purpose of internal assessment will be taken as the
average of the marks of all the assignments.
The students will be given the topic for the assignment on the scheduled date and will be
required to submit the same after 4 days. Late submissions will not be accepted.
The students are required to keep a record of all the assignments given so that at the time
of giving the assessment no confusion is created.
Assignment No. 1: Making an online magazine and writing article on word ‘IF’
(10marks)
Assignment No. 2:
Making Introduction through Tree Analogy and presenting the same in the class. (10marks)

8. Following is the broad outline of the type of tests which will be conducted on the scheduled
dates. The students are required to keep a record of the tests along with the marks so that
there occurs no confusion at the time of giving the assessment.
4. CASE STUDIES:
The case studies as said above help the students to have a better understanding of the
topics of economics and understand their application in the practical world.
 The class will be divided into groups of two each and the case study will be discussed.
 The marks will be allocated to the students on the basis on the basis of their participation
 The students will be given the case studies in advance. The students are expected to have
a copy of the same on the date of discussion.
A case study
¶ Communication failure
mr and mrs Basu went to Woodlands Apparel to buy a pullover.Mr. Basudid not read the
price tag on the piece selected by him. At the counter,while making the payment he asked
for the price.Rs 950 was the answer meanwhile,Mrs. Basu,who was still shopping came
back and joined her husband. she was glad that he selected a nice black pullover for
himself.she pointed out that there was a 25% discount on that item.the counter person
nodded in agreement.
Mr.Basu was thrilled to hear that, " it means the price of pullover is just Rs.645. thats
fantastic, said Mr. Basu.
He decided to buy one more pullover in green colour. in no time, he returned with second
pullover and asked him to pack both.he was astonished to see that he had to pay Rs.1900
and not 1290 when he recieved a cash memo.
Mr. Basu could hardly reconsile himself to the fact that counter person had quoted the
discounted price that is Rs.950. the original price printed on the price tag was Rs1225.
Bridging the Communications Gap at a Multinational Corporation:
A case study
THE SETTING
When the efficiency and profitability of one of the world’s largest software and information
technologies companies – a proverbial “household name” in the IT sector – becomes hampered
by organizational and communicative difficulties, the stakes are high. This is precisely what took
place within the Enterprise Product Groups (EPG) division at the X Corporation. Although
consisting of only 12 tenured senior directors and their direct reports, this division currently
accounts for approximately 1/3 of the organization’s overall sales and marketing budget. As

9. such, the need to cultivate a streamlined and seamlessly integrated organizational environment
was absolutely crucial; a responsibility I accepted with both enthusiasm and anticipation.
THE CHALLENGE
In its most basic form, the organization was experiencing a “disconnect” between its various
poject teams on the one hand, and the recruiting personnel assigned to their needs on the other.
At the very heart of the problem was a break down in effective communications which ultimately
served to undermine office productivity while also contributing to an overall climate ill-suited to
efficient team-based operations and adequate employee succession. Although not always aparent
at first glance, it was clear that this communicative breakdown was hampering departmental
performance and limiting the organization's profitability.
Specifically, the highly specific (and forever changing) needs of the individual project teams
were not being adequately identified, evaluated, and articulated as efficiently as they should have
been. In addition, the intentions, motivations, and operational concerns of each recruiting team
were not transparent enough such that a seamless communicative relationship between the two
groups could develop. Instead, the relationship was replete with misunderstanding, misdirection,
and misinformation.
After a thorough evaluation of the problem, it became apparent that the communication
breakdown – and the subsequent losses in terms of employee productivity – was less a product of
individual personalities and/or unfulfilled employment responsibilities, and more a product of an
organizational structure that required adjustment in the present and ongoing management in the
future; the problem was systemic as opposed to episodic.
Above and beyond communication barriers, the organization lacked the necessary procedures to
adequately deal with candidate cycles, personal interviews, employee relocations, and other
integral tasks related to the hiring process. In short, numerous organizational protocols had to be
modified and some had to be created from the ground up.
CASE STUDY
The importance of communication
Clear communication is essential when managing activities. Amway needs to communicate
regularly with its 35,000 distributors in order to help them prepare for their increasingly
challenging role.
Communication is the passing on of ideas and information. In business, it is essential to have
good clear channels of communication.
This case study focuses on how Amway uses a range of communication methods and processes
to help individual distributors develop their own business opportunities. There are many possible
objectives and benefits from a close and well developed communication system as shown below:
Communication is only successful when the intended result is achieved. This effectiveness is

10. dependent on the choice of recipient, the clarity of the message and the choice of communication
medium.
It would be inefficient and wasteful to send a message to every distributor regarding every single
issue, particularly if some issues only concerned a few individuals. Similarly, members of an
organisation should not be overburdened with communications. If there are too many messages,
distributors may simply stop reading them. This could mean that they may miss the most
important messages!
Effective communication at Amway, therefore, involves making prior decisions about who needs
to receive the message.
Sometimes it is necessary to repeat a message. For example, in the classroom, a lecturer will
attempt to explain a task in clear and simple terms, but if students are unsure about the message,
he will rephrase it until the students understand. Repeating messages through a different
communication channel can also aid the target market's understanding.
Messages to Amway's distributors should, therefore, be as clear and direct as possible, limiting
areas in which misinterpretation could arise. A good understanding of the audience using terms
and language they are familiar with is vital.
5. Article discussion:
the students will be given the articles and the house will be open for discussions. The basic
motive for the article discussion is to keep the students updated with the latest news and
economic trends
6. OUT OF THE BOX ACTIVITY:
This activity is held for the purpose of making the students aware and knowledgeable about the
topics not from the syllabus:
-The students will be divide into groups of 4 each and will be asked to visit any institutes
teaching spoken English. The students will have to interview the concerned and inquire about
the proceedure as to how to become a part of the institute and how will it be beneficial for them.
The students will be required to prepare a report.
 Debate
 Extempore
 Public speaking

11. BOOKS RECOMMENDED:
Business communication: Varinder Kumar and Bodh Raj
Ice Breaking Activities
Tell me partner, what’s different?
This is a five minute warm up game. The teacher has to ask everyone in the group to team up
with a partner (choose someone who is new and they have not met before). Ask the participant to
turn back-to-back and change four to five things about their appearance. It could be anything
silly also. The partners turn around when they are ready and try to guess the things that have
been changed. This icebreaker is good for introducing a new person to the class or the group. At
the end of the icebreaker session, he/she would feel comfortable and be a part of the session.
Four C’s
Four C’s icebreaker is a solution to get students to mingle with one another and also find what
they have in common. This activity could be played in a small group of four to six students and
also among the larger groups. Ask each student to write on a piece of paper/index card his
favorite: Color, Country, Cuisine and Closet Dream. The papers or cards are shuffled and
redistributed. Each student reads aloud the contents of his card and he has to guess the person
who wrote it.
Comonalities Game
Other Activities
Effective communication encompasses a variety of individual skills, including body language,
clear speech, eye contact and active listening. Communication activities allow participants to
focus on these skills and understand their impact on the effectiveness of communication.
Effective communication activities work well for groups of all ages, including students in the
classroom and co-workers in a workplace setting. Adapt these activities to fit the specific setting,
ages and interests of the participants.
Oral Instructions

12. 1. Providing oral instructions for a task or activity, without visual cues, forces participants to
use precise language, emphasizing effective communication skills. Choose a task for the
oral-instruction activity, such as drawing a picture or building a structure from blocks. Create
an original picture or block structure. Allow one of the participants to see the picture or
structure. This person offers oral instructions for the task, while the others follows the
instructions exactly without seeing the original picture or structure. The activity forces the
instructor to give specific steps using words to complete the task, which can be challenging
for many people. Compare the result with the original to see how well the participants
communicated.
Back-to-Back Communication
2. Eye contact and body language influence communication between two people. This activity
eliminates these two communication factors. Have the two participants sit back to back, and
ask each person tell a story to his partner. After both partners have had a chance to tell a
story, gather the participants and discuss the exercise. Ask the participants how the
conversation was different from a normal conversation. Draw conclusions about the
importance of eye contact and body language in effective communication.
Recall the Details
3. This communication activity allows participants to assess listening skills. Without giving
away the intent of the activity, begin reading a story with lots of details. Create a series of 10
to 15 questions about the story, making the questions very specific about details in the story.
Pose the questions to the participants, asking them to record their answers on a sheet of
paper. Reveal the answers to the questions and see if anyone answered all of them correctly.
Discuss the reasons responses may be different.
Telephone Game
4. The classic game of telephone provides an effective demonstration for communication. The
idea behind the telephone game is to whisper a short story to the first person, who then
whispers the story to the next person. This continues around the room until everyone has
heard the story. The last participant repeats the story aloud, after which the original story is
reread. Compare the two stories and discuss how the communication changed the story.
Adapt the story to fit the age of the participants. For young children, use only one sentence.
For older kids and adults, tell a story of at least five sentences.B
5. Brainstorming Activity
1. Set up a brainstorming activity, in any subject area, that will reward kids for the process
rather than the results. Explain that the group will receive points for reaching several goals
during the brainstorming: each group member contributes, each group member asks a
question, no ideas are criticized and no one dominates the brainstorming session.
Kids will need to practice this activity by having one group at a time model a brainstorming
session while the rest of the class watches. Give the group a subject-related problem to

13. brainstorm; for example, how to effectively create a display about world hunger. Do not
grade these practice sessions.
6.  Writing
 The first participant writes two related sentences on a sheet of paper. He then folds the
paper to cover his first sentence and passes the paper to the next person. The next participant
writes two related sentences based on the one written sentence he can see. He then folds the
paper over so only his last sentence is seen and passes it to the next participant, and so on. At
the end will be a funny, nonsensical story. The lesson learned: Before responding to any e-
mail or other form of written communication, ensure that you have the full story.