1. Sponsorship Proposal
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2. Dave & Buster’s Times Square
Thursday September 4th
, 2014 | 7:30-11:30pm
234 W 42nd
St, 3rd
Floor New York, NY 10036

3. Our mission is to bring football fans to one centralized location for football kickoff 2014 on September 4th
. Come to the
newly-renovated Dave & Buster’s Sports bar in Times Square and start the football season right, as the defending champion
Seahawks welcome in the Packers. Meet fellow and rival fans and let them know why 2014 is going to be YOUR team’s year. Eat,
drink and play games all night, while catching all the action on the big screens.
We will throw an awesome event for football fans. No one throws football festivities like uSTADIUM and
Dave & Buster’s Time Square is the perfect location. uSTADIUM creates instant fan camaraderie., where fans aren’t staying
home alone for the game but rather come out and have a blast with others. Isn’t that what being a fan is all about?. The
uSTADIUM mobile app sets up the party and Dave & Buster’s will bring it home.
The real value is getting your brand and/or product in the hands of people in your target demographic. What better
opportunity than to have over 200 fans at Dave and Buster’s (a company with 30+ years providing guests with fun experiences)
in Times Square. Football fans are diehards in every sense of the word so once they feel strongly about a certain product or
thing– they will live and breath for it. We also expect event press from many NYC based outlets and special guest promotions.
Our Offline Community is a rapidly growing group with over 1,800 fans in 1 year attending, and we’ve continued to
grow after each and every event. Fans are looking for a place to meet up and watch the game, all while arguing about the
Cowboys and enjoying a beer together. That is why uSTADIUM and Dave and Buster’s is a GRANDSLAM for your brand.
About Kickoff Night

4. Past Events

5. ‘13 Draft Party: 350 Fans - NY Jets Muhammad Wilkerson, Quinton Coples, Demario Davis, Damien Woody, &
Donald Strickland; NY Giants Prince Amukamara. 2.1MM+ Social Media impressions - 2MM+ Media impressions (NY Daily
News, Yahoo! Sports, CBS NY, SNY, BSO). 4MM+ Total impressions. Sponsored by Samuel Adams.
Flags For Foundations: 177 Fans - SB MVP Santonio Holmes. 4.2MM+ Social Media impressions - 8MM+ Media
impressions (ESPN, NFL.com, NY Post, NJ Star Ledger, SNY, Newsday, ProFootballTalk, Sports Illustrated, NY Daily News,
Yahoo! Sports). 12MM+ Total impressions. Sponsored by Gardein, Activate, Panera Bread & Sports Authority.
MNF Holiday Party: 427 Fans. 5MM+ Social Media impressions - 8MM+ Media impressions. 13MM+ Total
impressions. Sponsored by Toys for Tots, The Smoke Joint & Santonio Holmes' III & Long Foundation.
SB Eve Party: 267 Fans - NY Jets Bilal Powell. 4MM+ Social Media impressions - 1.6MM+ Media impressions (ESPN,
ProPlayerInsiders), Foundations involved Santonio Holmes' III & Long Foundation and Bilal Powell's Big Guy, Little Guy
XPerience. 5.5MM+ Total impressions. Presented by Dick’s Sporting Goods.
Draft Party NYC: 627 Fans - #1 Overall pick Jadeveon Clowney, 1st
round picks Khalil Mack & Kyle Fuller, NY
Giants Victor Cruz, Rueben Randle, Mario Manningham, Antrel Rolle, David Wilson, Charles James & Stephen Baker; NY
Jets Sheldon Richardon, Quinton Coples, Demario Davis, Ellis Lankster, Chris Ivory & Johnny Patrick; Models Tyson
Beckford, Marissa Hunter and Stephanie Straface: Hip-Hop stars Meek Mill, Drake, YoGotti, Juelz Santana. 125MM+ Social
Media Impressions - 30.5MM+ Media Impressions (ESPN Radio, NY Daily News Print/Digital). 155MM+ Total impressions.
Sponsored by Ciroc, Puma, Monster Headphones, Steiner Sports, DraftStreet & DreamChasers.
Event Recaps

6. What We Can Offer
Sponsorship packages are à la carte and flexible.
$500 Kickoff Special
•Company name/logo listed on our website.
•Thank you & recognition during Kickoff Party.
•Opportunity to display signs or banners on tables.
•Hand out materials, swag, and/or other related
materials.
•10 Social Shouts (Twitter, Facebook, Instagram).
•Two tickets to Kickoff Party.
$1,000 First Down Special
•Identified in all media materials.
•Company name/logo listed on our website.
•Thank you & recognition during Kickoff Party.
•Opportunity to display signs and/or banners
throughout venue.
•Hand out materials, swag and/or other related
materials.
•15 Social Shouts (Twitter, Facebook, Instagram).
•Four tickets to Kickoff Party.
$2,500 Touchdown Special
•Logo on our Step & Repeat.
•Invitation for a guest blog post on uSTADIUM or D&B’s
website.
•Sponsor a raffle prize. {e.g. jerseys, tickets, games, etc.}
•Four tickets to Kickoff Party.
•All benefits of First Down Special.
$5,000 Super Bowl Special
•Invitation to address the attendees for up to 3 minutes.
•Invited to set up a booth for your product/service during
Kickoff Party.
•All benefits of the Touchdown Special.
Product Sponsor (barter)
Want your product in the hand (or glass) of our fans?
Interested in a Tap Takeover? We are specifically looking
for beer/liquor sponsors to exclusively offer our fans
beverages. Alternative suggestions apply.

7. Thanks for considering a sponsorship at
uSTADIUM and Dave & Buster’s Kickoff event!
For more information contact Nick Spano.
nspano@uSTADIUM.com