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Ankit mr report

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Ankit mr report

  1. 1. MARKETING RESEARCH PROJECT REPORT ON YOUTH PERCEPTION ON HERBAL PRODUCT A report submitted to IIMT, Greater Noida as a partial fulfillment of full time Post Graduate Diploma in Management. ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY GREATER NOIDA SUBMITTED TO: SUBMITTED BY: Dr.D.K.Garg ANKIT SRIVASTAV Chairman, 20th Batch IIMT, GreaterNoida ENR NO. 20015 ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY 1-A, Knowledge Park 1, Greater Noida, Gautam Budh Nagar
  2. 2. ACKNOWLEDGEMENT This marketing research project has been made possible through the direct and indirect cooperation of various persons for whom I wish to express my appreciation and gratitude. First and foremost, our intellectual debt is to this academic curriculum of ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY in which the institute has included such a type of project in the emerging field of management. We are thankful to chairman sir Dr. D. K. Garg(Chairman Sir) who has allowed me to conduct a research on “YOUTH PERCEPTION ON HERBAL PRODUCT”. I also take this opportunity to express my sincere gratitude to marketing research faculty Mrs. Shilpi Mam.
  3. 3. DECLARATION I Ankit Srivastav students of Ishan Institute of Managementand Technology, GreaterNoida, (U.P.) hereby declared that project entitled “YOUTH PERCEPTION ON HERBAL PRODUCT”. is original work carried by us for the partial fulfillment of Postgraduate diploma in Business Management under the guidance of Mrs.Shilpi mam. It is the original project & respondents are original & we have followed all the guidance & instructions issued by institute time to time for the preparation of this project. It is further submitted that the questionnaire has been filled by the respondent in our presence only. The compilation of all information and data are accurate, if it is found that anything is wrong or any respondent is false than the institute can take any penal action against us and the guide. It is further submitted that this project is the property of Ishan Institute of Management & Technology, Gr.Noida, (U.P.) Researchers’ Name: Name - Ankit Srivastav Course - PGDM ENR - 20015 Batch - 20th Date : Signature :
  4. 4. : PREFACE Market Research is indeed an ancient art; its emergence is of relatively recent origin for success of any business and within this relatively short period, it has joined a great deal of importance and stature. We have chosen the topic “YOUTH PERCEPTION ON HERBAL PRODUCT” We have tried to put our best efforts to complete this task on the basis of skill achieved during studies in the institute. Marketing is a field in which lots of strategies are required and to know these strategies the best persons are the general people because marketing is all about general people. We take the opportunity to express our gratitude to all of them, who in some or the other way helped us to accomplish this project. The research study can’t be completed without their guidance, assistance, inspiration, and co-operation. We particularly owe our gratitude to Dr. D.K Garg (Chairman), Mrs.Shilpi mam and all the faculty members of this institute. Lastly I express our gratitude to our parents who financed this project and who have been a moral support to this throughout our life, it can be confidently said that without the blessing of our parents this precise work could not be completed. We have put our maximum effort to gain the accurate data. If any error or mistake is found in collecting data kindly ignore us. Name of the researcher – Ankit Srivastav ENR- 20015
  5. 5. TABLE OF CONTENTS TOPIC PAGE NO. CHAPTER :-1  INTRODUCTIONABOUT TOPIC 6 CHAPTER :- 2  RESEARCH OBJECTIVE 7 CHAPTER :-3  RESEARCH METHODOLOGY (A) RESEARCH DESIGN (B) DATA COLLECTION (C) METHODOF SAMPLING (D) SCALING AND QUANTITATIVE TECHINIQUE 8-9 CHAPTER :-4 GRAPHICAL ANALYSIS AND INTERPRETATION 10-40 CHAPTER :-5  FINDING 41 CHAPTER :-6  LIMITATION 42 CHAPTER :-8  SUGGESTIONS & RECOMMENDATION  ANNEXURE  BIBLIOGRAPHY  LIST OF RESPONDENTS 43-54 CHAPTER :-7  CONCLUSTION 55
  6. 6. CHAPTER:1 INTRODUTION ABOUT TOPIC TOPIC = “YOUTH PERCEPTION ON HERBAL PRODUCT”. Herbal Medicine sometimes referred to as Herbalist or Botanical Medicine, is the use of herbs for their therapeutic or medicinal value. An herb is a plant or plant part valued for its medicinal, aromatic or savory qualities. Herb plants produce and contain a variety of chemical substances that act upon the body. This topic is based on Herbal products. There are three Classes of variables involved in understanding consumer behavior; stimulus, Response and intervening variables. Stimulus variables, such as advertisements, Products exist in both the individuals’ external environment. These generate a sensory input to consumers. Response variables are the resulting mental or physical reactions of individuals who are influenced by stimulus variables. For e.g. Purchasing a product or forming attitudes about it could be viewed as response variables. Many of the variables affecting consumers (such as personality, learning, and perceptions are external situations, motives, and so forth) cannot be directly observed. A questionnaire was prepared by us in order to conduct market survey. The questionnaire was based on different parameters to judge and understand the consumer behaviors and determine the best possible strategies which could be used to know the point of view of customer. The research carried out in this project was descriptive in customer. The study was aimed at knowing the various strategies to promote Herbal products. The use of this strategy is very helpful for most branded company with the help of this advertise he promote his product and increase his sales.
  7. 7. CHAPTER:-2 RESEARCH OBJECTIVE Primary Objective: - To analyze “YOUTH PERCEPTION ON HERBAL PRODUCT” Secondary objective:- (a) To identify the factors affecting the choice of (Indian youth) on Herbal product. (b)To study the thinking of people toward the Herbal products which happened in our city to promote his products? (c) To identify the impact of Herbal product in our life. (d)To study the people's perceptions about Herbal product in National Capital Region (NCR), New Delhi.
  8. 8. CHAPTER:-3 RESEARCH METHODOLOGY Research Methodology ill common parlance refers to a search for knowledge. One can also define also research as a scientific and systematic research for pertinent information a specific topic. Research is an art of systematic investigation. Some people consider research as a movement, a movement to the known to the unknown. According to Clifford Woody: - “Researchcomprises defining and redefining problems, formulating hypothesis or Suggested solutions, collecting, organizing and evaluating data, making deductions mil reaching to the conclusion, and at last carefully testing the conclusion to determine whether they fit the formulating hypothesis.” Marketing research is defined as a systematic gathering and analysis of the data Concern with an objective. The whole activity is divided into various parts and after Compilation of that we reach at certain findings, which enable us to marketing decision. It involves the diagnosis of information needed and the selection of the relevant and interrelated variables. ResearchPlan: - Research Approach: SURVEY METHOD Primary Source:- Primary data consists of original information gathered for specific purpose. The primary data is collected through questionnaire. The questionnaire is through common instrument collecting primary collection. I collected the data through questionnaire from different peoples like students, teachers and other.
  9. 9. ResearchInstrument The research instrument used for collecting the primary data was the questionnaire method. Questionnaire The questionnaire was carefully developed tested and debugged before they were administered on a large scale. Each questions contributed to the research objective her questionnaire is structured types means there are concrete, definite and predetermined questions. The questions are presented are exactly same wording and in the same an order to all respondents. The questionnaire had a mix type of open ended, closed ended and multiple choice questions. The questions were limited in numbers simple direct and unbiased technology was adopted. Data Source: Primary: The data was collected through questionnaire comprising of 15 questions. Secondary: The data was collected through: Data CollectionInstrument: Questionnaire Sampling Procedure: 1. Sample Unit : Consumer visited Shops 2. Sample Size : 100 Respondents 3. Sampling Method : Random Sampling Method
  10. 10. CHAPTER:4 ANALYSIS AND INTERPRETATION Q-1.What is your preference of treatment? a. Herbal Products a traditional medicine b. Allopathic c. Homeopathic Interpretation: The above diagram signifies that 60% youth use Allopathic 14% youth use Homeopathic and 26% use Herbal for treatment. 26% 60% 14% Herbal Allopathic Homeopathic SAMPLE SIZE A B C 100 26 60 14
  11. 11. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that the youth give preference of allopathic for treatment Expected frequency (E)/ (Fe) E= 100/3= 33.33=34 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Herbal 26 33.33 -7.33 53.72 1.61 Allopathic 60 33.33 26.67 711.28 21.34 Homeopathic 14 33.33 -19.33 373.64 11.21 TOTAL 100 100 34.16 Degree of Freedom=N-1= 3-1=2 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 34.16 As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
  12. 12. Q-2.Are you aware of safety concern with Herbal products? a. Yes b. No Interpretation: The above diagram signifies that 56% youth Know safety concern with Herbal products and 44% youth did not know. 56% 44% Yes No SAMPLE SIZE A B 100 56 44
  13. 13. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that the youth know the safety concern Expected frequency (E)/ (Fe) E= 100/2=50 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Yes 56 50 6 36 0.72 No 44 50 -6 36 0.72 TOTAL 100 100 1.44 Degree of Freedom=2-1= 1 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 1.44 As, Tabulated Value > Calculated Value So, Null Hypothesis is accepted and alternative Hypothesis is rejected.
  14. 14. Q-3.Do you use some Herbal cosmetic product? a. Yes b. No Interpretation: The above diagram signifies that 87% youth use Herbal cosmeticand 13% not use herbal cosmetics. 87% 13% Yes No SAMPLE SIZE A B 100 87 13
  15. 15. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that the youth use herbal cosmetics Expected frequency (E)/ (Fe) E= 100/2=50 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Yes 87 50 37 1369 27.38 No 13 50 -37 1369 27.38 TOTAL 100 100 54.76 Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 54.76 As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
  16. 16. Q-4.What was the reason for your shifting to Herbal products? a. Price value b. Sale promotion c. Style appearance d. Information and attractive Interpretation: The above diagram signifies that 56% shift to herba; products by price 7% from sale promotion 7% from style & 30% from info. & atrtract . 56% 7% 7% 30% Price Value Sales promotion Style appearance Info. & attractive SAMPLE SIZE A B C D 100 56 7 7 30
  17. 17. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that the youth shift to the herbal products Expected frequency (E)/ (Fe) E= 100/4=25 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Price 56 25 31 961 38.44 Sale 7 25 -18 324 12.96 Style 7 25 -18 324 12.96 Information 30 25 5 25 0 TOTAL 100 100 64.36 Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 64.36 As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
  18. 18. Q-5.If you had used any Herbal product, had you ever seen any side effect of that product? a. Yes b. No Interpretation: The above diagram signifies that 46% youth see side effect of herbal products and 54% not. 46% 54% Yes No SAMPLE SIZE A B 100 46 54
  19. 19. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that youth not seen any side effect of herbal products Expected frequency (E)/ (Fe) E= 100/2=50 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Yes 46 50 -4 16 0.32 No 54 50 4 16 0.32 TOTAL 100 100 0.64 Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 0.64 As, Tabulated Value > Calculated Value So, Null Hypothesis is accepted and alternative Hypothesis is rejected.
  20. 20. Q-6.Should Indian Herbal products be promoted in foreign countries? a. Yes b. No c. To some extent d. Can’t say Interpretation: The above diagram signifies that 86% want to promote herbal products in foreign 4% says NO 4% says TO SOME EXTENT and 6% Can’t say. 86% 4% 4% 6% Yes No To some extent Can't say SAMPLE SIZE A B C D 100 86 4 4 6
  21. 21. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that the youth shift to the herbal products Expected frequency (E)/ (Fe) E= 100/4=25 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Yes 86 25 61 3721 148.84 No 4 25 -21 441 17.64 To some extent 4 25 -21 441 17.64 Can’t say 6 25 -19 361 14.44 TOTAL 100 100 198.56 Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 64.36 As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
  22. 22. Q-7.Which country’s Herbal product would you prefer? a. India b. China c. Africa d. other Interpretation: The above diagram signifies that 94% Youth use herbal product of India 3% of China 1% of Africa & 2% uses other countries’ Herbal product. 94% 3% 1%2% India China Africa Other SAMPLE SIZE A B C D 100 97 3 1 2
  23. 23. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that the youth shift to the herbal products Expected frequency (E)/ (Fe) E= 100/4=25 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E India 94 25 69 4761 190.44 China 3 25 -22 484 19.36 Africa 1 25 -24 576 23.04 Other 2 25 -23 529 21.16 TOTAL 100 100 265.2 Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 265.2 As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
  24. 24. Q-8.Do you think that in future the demand of allopathic would be decreased by Herbal medicine? a. Yes b. No c. Cant’s say d. Maybe Interpretation: The above diagram signifies that 59% Youth says in uture demand of allopathic decreased by herbals, 8% says No, 18% can’t say and 15% says may be. 66% 9% 20% 5% Yes No Can't say May be SAMPLE SIZE A B C D 100 59 8 18 15
  25. 25. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that the youth shift to the herbal products Expected frequency (E)/ (Fe) E= 100/4=25 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Yes 59 25 34 1156 46.24 No 8 25 -17 289 11.56 Can’t say 18 25 -7 49 1.96 May be 15 25 -10 100 4 TOTAL 100 100 63.76 Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 63.76 As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
  26. 26. Q-9.Do you think that government should promote Herbal medicines? a. Yes b. No Interpretation: The above diagram signifies that 95% youth want to promote herbal medicine but 5% not. 95% 5% Yes No SAMPLE SIZE A B 100 95 5
  27. 27. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that the goverment should not promote herbal medicine. Expected frequency (E)/ (Fe) E= 100/2=50 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Yes 95 50 45 2025 40.5 No 5 50 -45 2025 40.5 TOTAL 100 100 81 Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 81 As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
  28. 28. Q-10.Do you think that all the Herbal products are pure? a. Yes b. No Interpretation: The above diagram signifies that 59% youth says herbal products are pure but 5% not. 59% 41% Yes No SAMPLE SIZE A B 100 59 41
  29. 29. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that Herbal products are pure. Expected frequency (E)/ (Fe) E= 100/2=50 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Yes 59 50 9 81 1.62 No 41 50 -9 81 1.62 TOTAL 100 100 3.24 Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 3.24 As, Tabulated Value > Calculated Value So, Null Hypothesis is accepted and alternative Hypothesis is rejected.
  30. 30. Q-11.Do you think that government should initiate in opening more and more central research centre for Herbal products? a. Yes b. No Interpretation: The above diagram signifies that 92% youth want to open more and more central reserch center for herbals but 8% not. 92% 8% Yes No SAMPLE SIZE A B 100 92 8
  31. 31. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that the goverment should not initiate to open central research center for herbal products. Expected frequency (E)/ (Fe) E= 100/2=50 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Yes 92 50 42 1764 35.28 No 8 50 -42 1764 35.28 TOTAL 100 100 70.56 Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 70.56 As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
  32. 32. Q-12.If you feel ill what type of medicine would you prefer? a. Allopathic b.Herbal c. Homeopathy d. Other Interpretation: The above diagram signifies that when people feel ill 73% use allopathic medicine 19% use herbal medicine 6% Homeopathy and 2% use other medicine. 73% 19% 6% 2% Allopathic Herbal Homeopathy Other SAMPLE SIZE A B C D 100 73 19 6 2
  33. 33. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that all people use allopathic medicine Expected frequency (E)/ (Fe) E= 100/4=25 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Yes 73 25 48 2304 92.16 No 19 25 -6 36 1.44 Can’t say 6 25 -19 361 14.44 May be 2 25 -23 529 21.16 TOTAL 100 100 129.2 Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 129.2 As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
  34. 34. Q-13.Do you suggest Herbal product are useful? a. Yes b. No Interpretation: The above diagram signifies that 95% youth suggest Herbal products and 8% not suggest Herbal prod. 95% 5% Yes No SAMPLE SIZE A B 100 95 5
  35. 35. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that the goverment should not initiate to open central research center for herbal products. Expected frequency (E)/ (Fe) E= 100/2=50 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Yes 95 50 45 2025 40.5 No 5 50 -45 2025 40.5 TOTAL 100 100 81 Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 81 As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
  36. 36. Q-14.Which is your favorite brand of Herbal product? a. Patanjali b. Himalaya c. Shehnaaz hussain d. Ayur Interpretation: The above diagram signifies that 65% people use Patanjali prod. 24% use Himalaya 5% uase Sehnaaz Hussain 6% use Ayur products. 65% 24% 5% 6% Patanjali Himalaya Sehnaaz Hussain Ayur SAMPLE SIZE A B C D 100 65 24 5 6
  37. 37. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that Patanjali is not use by anyone Expected frequency (E)/ (Fe) E= 100/4=25 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Yes 65 25 40 1600 64 No 24 25 -1 1 0.04 Can’t say 5 25 -20 400 16 May be 6 25 -19 361 14.44 TOTAL 100 100 94.48 Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 94.48 As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
  38. 38. Q-15.Which Herbal products are best? a.Branded b.unbranded c.Both Interpretation: The above diagram signifies that 73% youth says branded herbal products are best 4% says unbranded and 23% says both product are pure. 73% 4% 23% Branded Unbranded Both SAMPLE SIZE A B C 100 73 4 23
  39. 39. CHI SQUARE TEST Null Hypothesis (Ho) it is assumed that the all herbal productare not pure Expected frequency (E)/ (Fe) E= 100/3= 33.33=34 for each options Options Original value(O) Expected value(E) (O-E) (O-E)2 (O-E)2/E Herbal 73 33.33 39.67 1573.70 47.21 Allopathic 4 33.33 -29.33 860.24 25.81 Homeopathic 23 33.33 -10.33 106.70 3.20 TOTAL 100 100 76.22 Degree of Freedom=N-1= 3-1=2 at 5% level of significance, the tabulated value of 5.99. Here calculated value X2= 76.22 As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
  40. 40. CHI-SQUARE TEST Since the Chi- Square test is a one of the simplest and most widely used non parametrical tests in statistical work. It describes the magnitude of discrepancy between theory and observation that is with the help of chi- square test we can know whether a given discrepancy between theory and observation can be attributed to changes or whether it results from the inadequacy of the theory to fit the observed facts. One of the most frequent uses of chi-square is for testing the null hypothesis that two criteria of classification are independent. They are independent if the distribution of one criteria is in no way depends on the distribution of other criteria. If they are not independent, there is an association between two criteria. In the test of independence the population and sample are classified according to some attributes. The test will indicate only whether or not any dependency relationship exists between the attributes. It will not indicate the degree of association or the direction of independency.
  41. 41. CHAPTER-5 FINDINGS The MR project was full of challenges and was of a great importance to our MBA career. The task which was assigned to me was tougher than expected. We were assigned to search 100 general people in different places who expressed their opinions and experience with me at the start of our project work I am very hesitant to approach the people because everyone has a busy schedule. Initially I was not supported well by the people. Many male respondents take it very seriously and appreciated me for such type of marketing research project. On the other hand I met with many people who respond me very well and he discussed on my topic some of them take hard copies of questionnaire. This experience will always be remembered by me because it boosted my confidence and it made my job much easier thereafter.
  42. 42. CHAPTER-6 LIMITATIONS In every research work there are some limitations and this research has also no exception. 1- Availability of time was one of the biggest limitations faced by me. Due to shortage of time I had to limit the work in its present form.. 2- Some of the people were not interested in filling questionnaire; some people were taking this research seriously. 3- Some people were engaged in their job & hesitate to fill questionnaire and their personal details. Because they were not comfortable with English language. 4- Some persons behaved rudely saying that what our benefit in filling this questionnaire. Since I was not having any previous experience in Research work and report writing. So it may have lead to discrepancies in the report. My sample size is only 100, so I had to limit my work in the present form.
  43. 43. CHAPTER-8 Recommendations After doing marketing research project, We found that 1. Get the research question right. Know what you really want to know and how you will use the information in decision support. 2. Select and sample the right population 3. Develop questionnaires with a logical flow 4. Use question formats that are easy for respondents to manage
  44. 44. BIBLIOGRAPHY The lists of reference for the purpose of completing this marketing project are as given below: BOOKS: Nargundkar, Marketing Research Third Edition Philip Kotler , Marketing Management 13th Edition , Prentice hall Publications V.K .KAPOOR ,Business Statistics 8th Edition , S.Chand Publications. Mritunjay Kumar, Business Statistics Galgotia Publishing Company Research methodology (Methods & Technology) INTERNET: www.google.com www.wikipedia.com www.answers.com
  45. 45. Youth’s Perception on Herbal Products Respondents Details Name Age E-mail Occupation Contact Gender Q-1.What is your preference of treatment? a. Herbal Products a traditional medicine b. Allopathic c. Homeopathic Q-2.Are you aware of safety concern with Herbal products? a. Yes b. No Q-3.Do you use some Herbal cosmetic product? a. Yes b. No Q-4.What was the reason for your shifting to Herbal products? a. Price value b. Sale promotion c. Style appearance d. Information and attractive Q-5.If you had used any Herbal product, had you ever seen any side effect of that product? a. Yes b. No Q-6.Should Indian Herbal products be promoted in foreign countries? a. Yes b. No c. To some extent d. Can’t say Q-7.Which country’s Herbal product would you prefer? a. India b. China c. Africa d. other
  46. 46. Q-8.Do you think that in future the demand of allopathic would be decreased by Herbal medicine? a. Yes b. No c. Can’t say d. Maybe Q-9.Do you think that government should promote Herbal medicines? b. Yes b. No Q-10.Do you think that all the Herbal products are pure? b. Yes b. No Q-11.Do you think that government should initiate in opening more and more central research centre for Herbal products? b. Yes b. No Q-12.If you feel ill what type of medicine would you prefer? a. Allopathic b. Herbal c. Homeopathy d. Other Q-13.Do you suggest Herbal product are useful? b. Yes b. No Q-14.Which is your favorite brand of Herbal product? a. Patanjali b. Himalaya c. Shehnaaz hussain d. Ayur Q-15.Which Herbal products are best? a. Branded b. Unbranded c. Both
  47. 47. LIST OF RESPONDENT Sl no Name of the responde nt Ag e Contact No. E-Mail ID 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1 Ankit omer 22 9540358 412 Ankitom er2@gm ail.co B B A D A A A A A B A A A A A 2 Manven dra singh 20 8273970 006 Manven dra.5006 6@gmail .com C B A A A A A C A B A A B A A 3 Nandkis hore yadav 23 9058276 958 Nkyadav 2448@g mail.co m B A A A A A A A A A A A A A C 4 Ankur srivasta v 25 9839656 095 Ankursri vastav04 @gmail. com B B A C A A A A A A A A A A A 5 Akhil pal 19 Pal.nikki 2@gmail .com A A A C B A A D A A A B A B A 6 Nishant singh 29 9911589 184 nishantp dp@gma il.com B B A D B A A A A B A B A A A 7 G.N.C. sekhar 45 7838382 514 gncsekha r@gmail .com A A B D B D A C A B A B A A A 8 Bimal sehgal 55 9211730 792 Bimalse hgal777 @gmail. com B A A C B A A C A A A A A A A 9 Prakhar tripathi 20 9711229 750 C B B A B D A C A B B C A B A 1 0 Puru kapoor 20 9455709 827 Kapoor. puru@ya hoo.in A A A B B A A D A B A B A A A 1 Prateek 20 9717810 pratdoub A A B B B B B B A B A C B D B
  48. 48. 1 kishor 876 leek@g mail.co m 1 2 Abhishe k sharma 23 9580487 783 Abhishar ma1993 @gmail. com B B A A B A A A A A A A A A A 1 3 Rajendr a awasthi 21 9636186 384 rajendar @gmail. com B A B A B A D C A B A B A B C 1 4 Nikhil kishore 24 9506755 250 Prasoon- kishore @yahoo. in B A B C B D D D B B B D B D C 1 5 Fahd 24 8505915 785 A A A D B A A D A A A D A B A 1 6 Ajit singh 23 7838757 905 ajitbagad wal@gm ail.com A A A D B A A D A A A A A A A 1 7 Vinay kant sharma 26 7508446 069 vineykan t@yahoo .in A A A D B A A A A B A B A A A 1 8 Ramesh 35 9771762 9813 A A A B A A A A A A A B A B A 1 9 Zeeshan Ali 27 7835868 486 Alizeesh an092@ gmail.co m B A A A A A A D A A B C A A A 2 0 Randee p 20 8285825 647 B B B A B D A D A A A B A C A 2 1 Arman azman 26 7042904 233 A A A D A B A B A A A C A A C 2 2 Salahud din 24 9881699 697 khansah uddin@g mail.co m A B A D B A A C A B A A A B A 2 3 Visvend ra 26 9999048 096 C B B D B A A A A B A A A A C 2 Kaumu 25 8447961 A A B D B A A A A B A B A A C
  49. 49. 4 d Pandey 087 2 5 Avishek dey 23 Ethaneav ishek@g mai.com A A B A B A A C A A A A A A C 2 6 Pranav singh 22 8394881 345 B B A A A A A B B B A A A A A 2 7 Raj pratap singh 20 8252378 008 Singhraj 2424@g mail.co m B B A A A A A A A B A A A A A 2 8 Rahul 24 9868941 302 B A A A A A A A A A B A A A A 2 9 Rishabh singh 22 8742909 037 B B A A A A A A A A A A A A A 3 0 Siddhart ha 21 8800213 636 Sidsingh 122@gm ail.com B B A D A A A A A B A A A A A 3 1 Vipin 24 8426908 485 A B A A A A A A A B A A A A A 3 2 Aditya banarje 21 9807484 058 B B A A A A A A A A A A A A A 3 3 Sarique khan 21 8182841 863 B A A B A A A A A B A A A B A 3 4 Nandkis hore 24 9452247 789 C B A A A A A A A B A A A A C 3 5 Gayatri kushwa ha 21 9636187 638 B B A D B A A B A B A A A A C 3 6 Aayush 20 8285386 105 B A A A B A A A A A A A A A C 3 7 Pawan Singh 23 8287906 819 30samee rchaudhr y@gmail .com C B A A B C A D A B A A A A C 3 8 Ankur 27 9717756 324 A A A A A A A A A A A A A A A 3 9 Sandeep savoha 30 9560820 788 s- saroha@ A A A D B A A D A B A C A A C
  50. 50. yahoo.co .in 4 0 Neeraj sharma 23 9839213 544 B A A C A A A A A A A A A A A 4 1 Arvind singh 26 9540123 690 Arvindsi ngh645 @gmail. com A B A D B A A C A A A A A A C 4 2 Rahul kumar 21 8558010 523 Kkumar batala27 @gmail. com A A A D B A A D A A A B A B A 4 3 Aashish 21 7696583 142 B A A A A A A A A A A A A A A 4 4 sashank 21 8527708 029 B B A A B A A D A B A A A B C 4 5 Ishant 19 8130713 792 Ishankul 25@gma il.com A A A D B A C D A B B A A A C 4 6 Satyend ra 28 8744069 205 Rajsrivas tav40@g mail.co m B A A A A C A A A A A A A A A 4 7 Sushil mishra 27 8745941 122 B A A D A C A A A A A A A D A 4 8 khurshi d 30 8745921 122 B A A C A A A A A B A A A C A 4 9 Abhina ndan 28 9911734 466 B A A A A A A A A A A A A C A 5 0 Tushar sehgal 16 9210476 164 Bimalse hgal777 @gmail. com C A B D B C A C A B A B A B C 5 1 Praval 30 8744071 172 B B A B B A A A A A A A A B A 5 2 Anoop jaiswal 29 8744071 174 B B A B B A A A A B A A A A C 5 3 Sopil gupta 22 9506972 476 B B A A B A A D A B A A A B A
  51. 51. 5 4 Sachin kumar 21 7839017 094 C B A A B A A B A B A A A C A 5 5 Rohan joshi 22 8979882 461 B B A A B A A A A B A A A A C 5 6 R.K. Singhal 35 9891367 125 B A A A B A A A A A B B A D B 5 7 Upendr a nath 41 9911882 890 mishrasa mmi@g mail.co m B A A A B A A A A A B B A D B 5 8 Rachit mathur 24 8604943 235 B B A A A A A A A B A A A D A 5 9 Rahul upadhya y 22 9453294 698 C A A A A A A A A B A A A B A 6 0 Sanket malviya 25 9718010 493 Malviyas anket778 @gmail. com B A A A A A A C A B A A A C A 6 1 Amit Sharma 20 9451197 620 Amitgn9 5@gmail .com A A A D B A A A A A A B A A A 6 2 Hari prakash 20 9899769 703 Harising h865@g mail.co m A A A D B A A A A A A B A A A 6 3 Ajay chauhan 27 8285062 470 ajayprata signh@g mail.co m B A A A A A A C A B A A A B A 6 4 Vikas kumar 21 9958659 387 Vikas04 222@gm ail.com B A A C B A A B B B A A B B A 6 5 Subhdil deep singh 20 9915795 683 C A A D B A A C A A A C A B A 6 6 Samanv ay singh 22 7503487 555 s.samanv ay@yah oo.com A A A D B C A D A A A C A B B
  52. 52. 6 7 Aashish 21 8010523 204 Ashishks 1993@g mail.co m B B A A A A A A A B A A A A A 6 8 Sunil 27 8860280 852 Sunil_ku mar887 @yahoo. com C A A C A B B A C A A B B B A 6 9 Ravindr a 26 9999321 217 Ravindra kumar32 12@gma il.com B B A B A B A B C B A B A B A 7 0 Sandeep bhati 25 9899745 850 sandeepb ace@gm ail.com A A A A B A A A A B A A A A C 7 1 Prateek agrawal 25 9990553 721 prktrail @gmail. com A B A D B A A C A B A A A A A 7 2 Deepak singh 21 9873393 598 B B A A B A A A A B A A A A A 7 3 Chanch a singh 21 8010262 064 B B A A A A A A A B A A A B C 7 4 Ravi Shankar 23 8287769 668 B B A A A A A A A B A A A A A 7 5 Nitin kumar 24 9136200 285 B B A A A A A A A A A A A A A 7 6 Aakriti Gupta 24 9918344 681 B B A A A A A A A B A A A A A 7 7 Alok Rao 23 9911613 238 C B A D A A A A A B A A A A A 7 8 Kamlak ant kushwa ha 25 8869930 584 B B A A A A A C A B A A A A A 7 9 Sachin Sharma 20 8287111 974 Sachin21 01994@ gmail.co m B A B A B A A A A B A B A A C 8 Dilpreet 20 9915795 Dillu.16 C A A D B A A C A A A C A B A
  53. 53. 0 singh 683 76@gma l.com 8 1 Atul batish 20 9876206 271 Atulbatis h@gmail .com B A A A B A A A A A A A A A A 8 2 Mohit Sharma 20 8727934 421 B A A A B A A A A A A A A A A 8 3 Aayush bansal 20 9530669 913 Ayushba nsa04@ gmail.co m B A A D B A A C A B A A A A A 8 4 Prasoon kishore 22 8604064 162 B A B D A A A B A B B A A B C 8 5 Sachin gupta 22 9995760 705 B A A C B A A A A B A A A A C 8 6 Amit 22 7307598 485 B A A A B A A A A B A A A A C 8 7 Ankur kumar 25 9125870 431 Srivastav ankur88 @gmail. com B A A A A C A A A A A A A A A 8 8 Manoj 23 9458341 319 B B A A A A A A A B A A A A A 8 9 Dheeraj 23 9893772 242 B B A A A A A A A B A A A A A 9 0 Arun 21 7053403 640 B B A A A A A A A B A A A A A 9 1 Ankit 25 8587093 875 C A A A A A A C A A A A A B A 9 2 Ankit Bhati 26 9639027 986 B B A D A A A A A B A A A A A 9 3 Ajeem Haque 22 9650462 154 Ajim.ha que@gm ail.com B B A A A A A A A B A A A A A 9 4 Rishabh tyagi 22 8979301 818 A B A A B A A A A B A A A A A 9 5 Ajeet rathore 24 8527568 214 B B A A A A A A A B A A A A C
  54. 54. 9 6 Hedayat khan 19 9643068 707 B B A A B A A A A B A A A A A 9 7 Sachin gupta 19 7531968 964 Guptasac hin015@ gmail.co m A A A D B A A C A A B A A A A 9 8 Suresh kumar 20 8375959 932 A A B A A A B A A A A A A A A 9 9 Aquim sahib 19 7762057 636 aquibsah im@gma il.com B A A A B A A A A A B B A D A 1 0 0 Gaurav singh 20 9540581 540 Gauravsi ngh222g mail.co m C A A D B A C D A B A C A B C
  55. 55. CHAPTER-7 CONCLUSION In New Delhi, Noida, Gr. Noida Region, This research is actually not a marketing research. The research is based on the conception and perception of people about Herbal products. We faced various limitations in conducting research that is “YOUTH PERCEPTION ON HERBAL PRODUCT”. We have tried our level best to find out their views regarding Effect of reservation system. We had a great experience while conducting the research because we met many corporate people as well as School College going in various fields and collecting their views regarding the research. We visited places like, NOIDA, GREATER NOIDA. Analytical tools of research are deficient and can’t give us precise idea, especially on the behavioral, as aspec. We had completed our research project in which there are many helping hands involved. Inspite of few limitation we found that the research is a challenging and fruitful. We had completed our research project in which there are many helping hands involved. Specially my faculty Mrs. Shilpi mam who guided me in every aspect of my project completion. Inspite of that this marketing research was quite challenging & tough.

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