1. Building Blocks of Visual Learning:Three Factors That Shape Graphic Effectiveness Content: To inform, support procedural performance, support principle-based performance Medium: Displayed in book, notecard, on computer screen, etc… Characteristics: Surface (style, static/dynamic) and functionality (communication, psychological)

2. Building Blocks of Visual Learning:Three Factors That Shape Graphic Effectiveness BALANCED CHOICES = SUCCESS Choosing the appropriate graphic features for the learning landscape will ensure that the instructional goal is achieved.

3. Building Blocks of Visual Learning:Three Factors That Shape Graphic Effectiveness UNBALANCED CHOICES = PROBLEMS Choosing inappropriate graphic features for the learning landscape will cause distraction and confusion, resulting in a lack of learning.