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Using a Design Sprint to Accelerate Innovation - Agile Australia

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Last year, we worked on a project where we trialled the design sprint process created by Google Ventures.

We’d identified an opportunity. We had a segment of the market that we weren’t serving particularly well and when we had a look around, it seemed that nobody else was either. The area was ripe for disruption and we believed that if we didn't disrupt ourselves, somebody else would.

This talk covers:

1. what a design sprint is
2. some of the modifications we made to the Google Ventures process
3. a few practical tips that might help if you're running your own sprints

Publicado en: Diseño

Using a Design Sprint to Accelerate Innovation - Agile Australia

  1. 1. Rob Scherer User Experience Lead @uxRob Rob Alford Product Manager @robmalford Using a design sprint to accelerate innovation
  2. 2. Build Launch LearnIdea Mon Unpack Tue Sketch Wed Decide Thu Prototype Fri Test The GV design sprint process @uxRob@robmalford
  3. 3. We shortcut the usual endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, teams get great data from a prototype. The sprint gives these companies a superpower: The ability to build and test nearly any idea in just 40 hours. www.gv.com/sprint/ @uxRob@robmalford
  4. 4. “Organisations that are truly lean have a strong competitive advantage because they respond very rapidly and in a highly disciplined manner to market demand, rather than try to predict the future.” – Mary Poppendieck @uxRob@robmalford
  5. 5. SEEK agile development lifecycle Think Deliver Tweak Design Daily stand up Team Backlog refinement Product Backlog Retrospective Showcase Measure Iterations •  Employment Business Long Term Strategy •  Market data •  Competitive landscape •  Product feedback Inception Tweaks from Product Metrics Product Metric Learnings Roadmaps •  Strategic Roadmap •  Product Roadmaps •  Stream Roadmaps •  Tech Roadmap Prioritisation of ideas list Business Case Opportunity Analysis Production Release Problem Definition Conceptual Design Refine Design Detailed Design Research & Validation Testing and Evaluation @uxRob@robmalford
  6. 6. SEEK agile development lifecycle Think Deliver Tweak Design Daily stand up Team Backlog refinement Product Backlog Retrospective Showcase Measure Iterations •  Employment Business Long Term Strategy •  Market data •  Competitive landscape •  Product feedback Inception Tweaks from Product Metrics Product Metric Learnings Roadmaps •  Strategic Roadmap •  Product Roadmaps •  Stream Roadmaps •  Tech Roadmap Prioritisation of ideas list Business Case Opportunity Analysis Production Release Problem Definition Conceptual Design Refine Design Detailed Design Research & Validation Testing and Evaluation Trying to predict the future? Endless debate cycle? @uxRob@robmalford
  7. 7. Build Launch LearnIdea Mon Unpack Tue Sketch Wed Decide Thu Prototype Fri Test The GV design sprint process @uxRob@robmalford
  8. 8. Build Launch LearnIdea Mon Unpack Tue Sketch Wed Decide Thu Prototype Fri Test Empathy? Earlier user feedback? The GV design sprint process @uxRob@robmalford
  9. 9. Customer journey @uxRob@robmalford
  10. 10. Empathy map @uxRob@robmalford
  11. 11. Deviating from the GV process @uxRob@robmalford
  12. 12. Ideas Iteration Im plem entation Requirem ents Discover Define Develop Deliver The question or problem A clear opportunity A functioning and proven concept Unpack & empathy How might we? Sketch & test Decide & prototype Diverge and converge @uxRob@robmalford Shared understanding Informed decision Definition Execution
  13. 13. Deviating from the GV process 1.Build empathy 2.Earlier user engagement 3.Test multiple ideas 4.No executive votes @uxRob@robmalford
  14. 14. The key ingredients 1.The right team 2.Keeping it visual 3.Tight time constraints 4.Executive buy in (and freedom) @uxRob@robmalford
  15. 15. Practical tips 1.Homework 2.Learn to draw exercise 3.Everyone facilitates 4.Everyone takes notes 5.Guerrilla research @uxRob@robmalford
  16. 16. Homework @uxRob@robmalford
  17. 17. Learn to draw exercise @uxRob@robmalford
  18. 18. Everyone facilitates @uxRob@robmalford
  19. 19. Everyone takes notes @uxRob@robmalford
  20. 20. Guerrilla research @uxRob@robmalford
  21. 21. So what? @uxRob@robmalford
  22. 22. Get in touch /seek-user-experience @SEEK_Geek @uxRob @robmalford
  23. 23. We’ve got some shoes to fill Product Manager (Jobseeker) Product Manager (International) Delivery Manager x 2 We’re always looking for passionate people who know their stuff. Talk to us. @uxRob@robmalford

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