Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

WEARABLE TECHNOLOGY_UX Torino + Rokivo

819 visualizaciones

Publicado el

Wearable Technology: scenari, applicazioni ed evoluzioni future. Un incontro organizzato da UX Torino negli spazi di Toolbox con la collaborazione di Rokivo.

UX Torino > www.facebook.com/uxtorino
Rokivo > www.rokivo.com

Publicado en: Tecnología
  • Sé el primero en comentar

WEARABLE TECHNOLOGY_UX Torino + Rokivo

  1. 1. rokivo.com UX Book club - Torino Wearable technology Think. Define. Design
  2. 2. Rokivo is a digital experience design firm born in New York with an Italian heritage. 
 The Silicon Valley’s dynamic market is 
 its natural environment. We merge the energy of startup culture with the attitude and aesthetic of Italian design. Our designs are user friendly, engaging, 
 easy on the eyes, and efficient.
  3. 3. Italian design, functional perfection
  4. 4. Team
  5. 5. The team - key people San Francisco Turin / Milan
  6. 6. What we do
  7. 7. We enrich a trusted and efficient process with passion and creativity, blending beauty 
 and performance in a smooth, 
 flawless User Experience.
  8. 8. Research We strategically approach the market • Learn the brand strategy • Analyze the market • Study the landscape What we do
  9. 9. Architect • Ideas and strategic approach • Define design strategy • Information architecture We support the strategy to deliver successful products. What we do
  10. 10. Design • UI and interaction design • Interactive prototypes • Graphic design We design tailored user experiences that people love. What we do
  11. 11. Key factors
  12. 12. Milestones are set with a detailed operational plan. Experience with startup taught us the flexibility to pivot when necessary. OPERATIONAL PLAN Key factors
  13. 13. Key factors We build practical solutions, because 
 we understand the art of implementation. 
 Yet we’re not afraid to challenge design boundaries through rapid prototyping. TECHNICAL COMPLIANCE
  14. 14. At Rokivo we love to test our ideas. Testing, If it is used correctly, is one the corner stone of a success story. TESTING Key factors
  15. 15. Italian industry has since rationalized 
 the equation of performance and beauty. Leading in fashion, industrial design 
 and performance cars. FUNCTIONAL BEAUTY Key factors
  16. 16. Design process
  17. 17. Design process USER-CENTERED DESIGN plan research design adapt evaluate ANALYZE THE MARKET UNDERSTAND USER INTERFACE DESIGN & INTERACTION DEFINING EXPERIENCE VALIDATE
  18. 18. Wearable Overview & Customer journey UX Book Club - 31 jan 2015 il futuro della tecnologia che si indossa
  19. 19. Con il termine wearable technologies intendiamo tutte quelle tecnologie portabili ed indossabili, modellate attorno al corpo delle persone utilizzato come supporto naturale al loro funzionamento. La rilevazione ed il monitoraggio di segnali endogeni ed esogeni al corpo, anche di natura emozionale, permettono a queste tecnologie di diventare un valido assistente per i bisogni dell’utente.
  20. 20. Cosa sta per succedere?
  21. 21. THE FUTURE OF WEARABLE TECH Connected Intimacy PERSON TO PERSON Tailored Ecosystem PERSON TO COMPUTER Co-evolved Possibilities PERSON AS COMPUTER
  22. 22. The Apple Watch is Apple's first wearable device. It is a smart-watch with a retina display and circular dial on the side. https://www.youtube.com/watch?v=DxpqhykXtZw
  23. 23. The Thalmic Labs MYO Armband is a gesture control device that uses arm and hand movements to operate. https://www.youtube.com/watch?v=oWu9TFJjHaM
  24. 24. The Whistle Activity Monitor is a health tracker for your dog. It attaches to any collar and measures your dog’s activities, giving you a new perspective on day-to-day behavior and long-term trends. https://www.youtube.com/watch?v=YSCf-K245BU
  25. 25. Find your look with the shiver colored frames. Experience the virtual reality with Gear VR's ergonomic design. VR incorporates soft and flexible cushioning for the ultimate comfort design. https://www.youtube.com/watch?v=hLqVxC6JWIM
  26. 26. The Moov fitness tracker aims to be more of a fitness friend. Dubbed the "personal artificial intelligence coach" by its creators, Moov can help couch potatoes get into the swing of working out, or challenge fitness fanatics to take workouts to the next level. https://www.youtube.com/watch?v=ExhD6UWEV8I
  27. 27. Worn around your lower back and core, Lumo Back can measure minute metrics, like your posture, how many steps you take, how long you sit, and how you sleep. http://vimeo.com/72789977
  28. 28. Easy and precise self-measurement of your blood pressure with your smartphone. https://www.youtube.com/watch?v=NxFxPUjS3_U
  29. 29. comunicazione tra le persone? Che impatto ha la tecnologia sulla
  30. 30. Internet delle cose due aspetti importanti 1 2 Socializzazione a distanza
  31. 31. 50 billion new things will connect 4 billion people in 2020
  32. 32. La tecnologia che si indossa sarà il prossimo mega-trend, un mercato che può crescere, da 30 a 50 miliardi di dollari nei prossimi 5 anni Fonte: Credit Suisse
  33. 33. Ubiquitous social media
  34. 34. Fonte: Credit Suisse • tecnologie potenziate • diffusione dei device mobili • diffusione delle app • servizi a base locativa • portabilità dei social graph • l’implementazione dell’ambiente intelligente Perché
  35. 35. UPGRADIA un nuovo trend
  36. 36. Il vecchio modello di consumo fisico acquisto, uso, dichiarare obsoleto, scartare viene rovesciato da un nuovo modello: quello fondato sul miglioramento continuo, l'aggiornamento e l'iterazione
  37. 37. Quali cambiamenti ci saranno in un mondo in cui quasi ogni oggetto è aggiornabile? E dove i consumatori si aspettano questo come un fattore imprescindibile? Il desiderio per il nuovo non tramonterà mai, a il significato di “nuovo” potrà mutare Nuove aspettative
  38. 38. Non sarà un flusso infinito di nuovi oggetti fisici, bensì di nuove funzionalità / capacità. Non più prodotti, cicli di sviluppo e campagne costruite intorno all’obsolescenza programmata. Invece, i marchi intelligenti progetteranno, costruiranno e venderanno una costante iterazione.
  39. 39. quali utilizzi? Wearable device
  40. 40. FONTE: VANDRICO ENTERTAINMENT FITNESS GAMING INDUSTRIAL LIFESTYLE MEDICAL PETS ANIMALS
  41. 41. Areas of market focus ENTERTAINMENT 35 Devices FITNESS 110 Devices GAMING 20 Devices INDUSTRIAL LIFESTYLE MEDICAL PETS ANIMALS 22 Devices 156 Devices 53 Devices 5 Devices
  42. 42. Concept by Rokivo UX Book Club - 31 jan 2015
  43. 43. Egyptian Antiquities Museum becomes fully accessible to deaf people GOOGLEGLASS4LIS (WEARABLE UXD) Google Glass Experience http://goo.gl/erTeus
  44. 44. Google GLASS for the first time in Italy in an operating room HUMANITAS RESEARCH HOSPITAL (SURGERY) Google Glass Experience https://www.youtube.com/watch?v=SgHZoN9YGR8
  45. 45. OK VENICE! interactive travel guide COMUNE DI VENEZIA (VIRTUAL CITY TOUR) Google Glass Experience https://www.youtube.com/watch?v=Hw6UR6jlVDQ
  46. 46. A GLASS interview to Italian prime minister LA STAMPA (MATTEO RENZI INTERVIEW) Google Glass Experience http://goo.gl/BeMoIJ
  47. 47. First aid with Google GLASS ANPAS (ASSOCIATION OF VOLUNTARY APP) Google Glass Experience https://www.youtube.com/watch?v=t6s4QFDSo0o
  48. 48. Thank you. @wearerokivo rokivo.com rokivo talkto@rokivo.com jobs@rokivo.com

×