This document provides an introduction to user-centered design. It defines user-centered design as a framework that extensively focuses on end users' needs, wants and limitations at each stage of the design process. It discusses why user-centered design is important, as users now have more choices and companies need to better serve users to win competition. It also describes some key aspects of user-centered design like user research to understand users and usability testing to validate the design with users. The workshop demonstrated user research and usability testing techniques through role-playing exercises.

1. User-centered Design
A QUICK WORKSHOP BY CODECAMPVN AND UX DESIGN 101

2. Quick introduction
• Phowr /pho/ (Vietnamese noodles)
• Married and being father of a 9-
month-old son
• Almost dead in Himalaya
• Product director at Websosanh
• Lecturer at UX Design 101
• Jack of all trades at Eggcellent
Design

3. Why we are here?

4. What is user-centered design?
Framework of processes (not restricted to interfaces or technologies) in which the
needs, wants, and limitations of end users of a product, service or process are given
extensive attention at each stage of the design process

8. Why user-centered design?

9. From software for
enterprise only

10. to software for
consumers

11. From software for PC

12. To web-based
alternates

13. Users have choices,
competition starts.

14. The better you serve, the more
chance you win the competition

15. What if not user-centered?

17. How to be more user-centered?

19. User Research
focuses on understanding USER behaviors, needs, and motivations through
observation techniques, task analysis, and other feedback methodologies.

20. Demo User Research

21. Gather in groups.
5 people per group

22. You have paper, right?

23. Imagine that you start a company
that sells phones to old people
(grandma, grandpa)

24. You have 5 minutes to write
down all the characteristics of old
people

25. Now you have 10 mins to write a
concept of a phone for old
people

26. What do you think about this
play?

27. Congrats, you have just experienced
a great play in design process. That is
called role-playing (a method of User
Empathy)

29. BREAK

31. Verify design
Techniques to validate whether your design is good or bad

32. I need 4 people more.
We are R.E.D team now

33. Now, we are pretending to be old
men and women. And we will try
your phone

34. Now I need a phone concept. Any
group are ready?

35. Ya, thank you. We’ve done a play
called usability testing

37. Do you know why R.E.D team
have 5 people?

39. Begin with users
Validate by users
Magic words to conduct UCD

40. hello@phowr.xyz
Drop me a line
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