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Emotional UX Design by Insuk Ko

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Emotional UX Design by Insuk Ko. This presentation was part of the first UX Pillar event at the Hive co-working space in THonglor, Bangkok.

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Emotional UX Design by Insuk Ko

  1. 1. EMOTIONAL UXDESIG N Insuk Ko UI & UX Designer
  2. 2. It is for making your website work better WHY? EMOTIONAL UX
  3. 3. It also make a profound imprint on our long-term memory WHY? EMOTIONAL UX
  4. 4. “People will forget what you said, and what you did, but they will never forget the way you made them feel.” - Maya Angelou-
  5. 5. WHAT IS? EMOTIONAL UX Survival FulfilledVS
  6. 6. Pleasurable Maslow’s Hierarchy of Needs. WHAT IS? EMOTIONAL UX Pleasurable Usable Reliable Functional Esteem Love & Belonging Safety Physiology Self actualization
  7. 7. CASE STUDY / EMOTIONAL UX Terje Haakonsen Photojoj o MailChim p
  8. 8. EMOTIO N Implementing HOW TO / EMOTIONAL UX
  9. 9. Nice small kindness HOW TO / EMOTIONAL UX
  10. 10. Humor HOW TO / EMOTIONAL UX
  11. 11. Humor HOW TO / EMOTIONAL UX
  12. 12. HOW TO / EMOTIONAL UX Humor
  13. 13. HOW TO / EMOTIONAL UX Humor
  14. 14. HOW TO / EMOTIONAL UX Friendl y
  15. 15. HOW TO / EMOTIONAL UX Friendl y
  16. 16. HOW TO / EMOTIONAL UX Friendl y
  17. 17. HOW TO / EMOTIONAL UX Caring
  18. 18. HOW TO / EMOTIONAL UX Caring
  19. 19. HOW TO / EMOTIONAL UX Connected
  20. 20. HOW TO / EMOTIONAL UX Connected
  21. 21. HOW TO / EMOTIONAL UX Proper Img
  22. 22. HOW TO / EMOTIONAL UX Proper Img
  23. 23. HOW TO / EMOTIONAL UX Personalit y
  24. 24. Personality Can website itself has a personality? * BRANDING / EMOTIONAL UX
  25. 25. Brand Name Over View Brand Traits Personality Map Visual Lexicon Voice Copy Example Engagement Methods Brand Persona BRANDING / EMOTIONAL UX
  26. 26. Exercise BRANDING / EMOTIONAL UX 01. Shall we build brand persona on True Coffee website? 02. Let’s make wireframe based on your Brand Persona
  27. 27. Reference BRANDING / EMOTIONAL UX Caravan Seattle’s best coffee Kinfolk Ouur
  28. 28. Design for HUMAN EMOTIONAL UX
  29. 29. WHO YOU ARE EMOTIONAL UX Aware of

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