Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

655 visualizaciones

Publicado el

Deeper understanding stories observations insights

Presented by
Dan Szuc
Design Researcher
Apogee, Hong Kong

Publicado en: Diseño
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT, ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Sé el primero en recomendar esto

UXSG2014 Lightning Talks - Deeper understanding stories observations insights (Daniel Szuc)

  1. 1. deeper understanding - stories, observations, insights @dszuc
  2. 2. THANK YOU UXSINGAPORE
  3. 3. A HUMAN PRACTICE
  4. 4. Language States current + future Design / Artifacts Validate Academy of Learning Values Beliefs Behaviors Roles Human Qualities Toolkits A Human Practice
  5. 5. Goals Design Metrics Assumptions Core Principles Profiles Meaning Stories Features + Prioritization Task Models Journey Maps Designs Patterns Standards Artifacts META CUSTOMER DESIGN THE PROJECT ROOM
  6. 6. HUMAN QUALITIES
  7. 7. Seeing Leading Communicating Listening Mentoring Constructing Probing Facilitating Deconstructing Feeling Connecting Framing Synthesis Collaborating Envisioning Playing Critique Persuading
  8. 8. FRUSTRATIONS DISCOVERING USER INSIGHTS?
  9. 9. User Stories & goals Interactions & Touch-points Pain points Products & Services Interfaces Gaps Systems Platforms
  10. 10. Customer Journey Interviews Personas Tools + Artifacts Listening Translation What did we learn? What does it mean for our practice? Project Protocols Stories Observation
  11. 11. SETTING THE STAGE FOR RESEARCH
  12. 12. YOUR LENS?
  13. 13. DEEPER UNDERSTANDING
  14. 14. Early in Project Many Users Summative testing Stakeholder interviews Comparative benchmarking Card sorting User observation Few Users Satisfaction surveys Market research Iterative evaluation of prototypes Evaluation of Designs Ethnography Walkthroughs Expert Reviews
  15. 15. PLANNING IS CRITICAL
  16. 16. Planning is critical Item Why Research themes UXD Agenda Immediate questions Fixes Stretch questions Product Strategy What to do with results Impact Known or unknown Gaps Assumptions Body of Evidence Other research Connecting data points Design Impact Observations & Insights Body of Evidence over time
  17. 17. UNDERSTANDING PEOPLE
  18. 18. Understanding people Item Why Beyond discussion guide Peripheral goodies Not research Conversations Good conversations Flow to get to goodies Be Present Interested and aware Time needed to … Trust User need first … Not domain first, beyond functions You are not the expert User being interviewed helps drives part of the conversation
  19. 19. CAPTURING STORIES
  20. 20. Capturing Stories Item Why Call before Get to know Listening between the cracks … Emotions, people, relationships, motivations, issues Your product & service is not their priority How it fits into their lives is Clues towards … and task mapping Issues, motivations, opportunities Boundaries Beyond what we see now
  21. 21. STORIES TO OBSERVATIONS
  22. 22. Stories to Observations Item Why Transcribe stories Getting intimate with the data Reading stories (take turns) Capturing and listening Emotional words Drivers to do things people care about Elements to unpack later Need for more detail (future research?) Quotes Personas Artifacts Mapping data to its relevant buckets Time consuming + washing the data Good! Worth it!
  23. 23. Participant No Age Range Profession Description Describe the domain Influencers Story 1 Story 2 Story 3 Issues Observations Wish list Opportunities/ Improvements Story Sheets
  24. 24. OBSERVATIONS TO INSIGHTS
  25. 25. Observations to Insights Item Why Post it notes to the wall Capture and movement and space Moving bits To see the data and group and connect Structuring Map to deliverables Tell stories around the bits Deeper dives Gaps Identify a need to discover more in the future
  26. 26. GROUP OBSERVATIONS INTO INSIGHTS
  27. 27. Group Observations into Insights Item Why Refining Clarity Rinsing the data Clarity Revisiting story sheets Missing bits Grouping again New connections Moving to XLS Clarity
  28. 28. MAPPING TO ARTIFACTS
  29. 29. Goals Design Metrics Assumptions Core Principles Profiles Meaning Stories Features + Prioritization Task Models Journey Maps Designs Patterns Standards Artifacts META CUSTOMER DESIGN THE PROJECT ROOM
  30. 30. WWW.UXHONGKONG.COM
  31. 31. A MOVEMENT

×