How
UX&Data
Storytelling
Can Shape Policy
Thinking Machines is a full 
stack data science consultancy, 
with offices in Manila Philippines,
and San Francisco, Califor...
About Me

SCALE:
1 circle = 1 hour
1 column = 1 week
Graphic Design
Data Visualization
UX Design
Web Design
Motion Graphics
Today:

01 Meet the Policy Makers
02 The Long Journey of Design Policy 
in the Philippines
03 How UX Fits Into Data Storyt...
01
Meet the
Policy Makers
David Yap
The road to hell is paved
with bad data.
Reina Reyes
02
The Long Journey 
of Design Policy
In the Philippines
Design
Design
"A way of thinking and a problem-
solving process that is user-
centered, collaborative, multi-
disciplinary and ma...
RA
10557
The City of
Good Design
1239 km
The road to good design is
full of red tape
03
How UX Fits Into
Data Storytelling
=
=
It’s not just about making it pretty
People feel threatened by
very large numbers
Facts + Feelings = 
Data Storytelling
Visualization Analysis Framework
problem
driven work
Anthropology/
Ethnography/
Psychology

Design
Computer Science
Tamara...
What kind of data is relevant to our users?
04
Case Study: 
Road Safety
Designing as a Citizen
Get the most bang
for your data
02 Road Danger Story Part 1
Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 3
Road Danger Story Part 3
02 Road Danger Story Part 3
02 Road Danger Story Part 3
02 Road Danger Story Part 3
It’s not just a graph, 
it’s a graphic
NATHAN YAU
05
Case Study: 
Road Budget Tracking
Designing with the Government
Roads are the arteries
of a country
The Philippines will
spend P766.5 billion
on roads this year
Are the roads being built?
Multiple Agencies 
+
Multiple Databases
+
No Unique ID
How do you follow 

one project from the first
database to the last?
algorithm
The Matching Algorithm

✦ Text Normalization
the process of transforming text into a single canonical form that it
might n...
Your idea is only as good
as how you present it
The Matching Algorithm
The Matching Algorithm
The Matching Algorithm
Initial User Testing
Insights
✦ Personas: Government Officials, Employees, 

Accountants, Journalists
✦ Officials: Importance of Budget Integrity a...
The City of
Good Design
1239 km
In Summary
✦ Data Visualisation isn’t just about making pretty charts, 

it has its own language.
✦ Making your visualisat...
#makefactscoolagain
Read more data
stories on our blog
stories.thinkingmachin.es
Follow Us
/thinkdatasci
@thinkdatasci
✦
✦
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
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Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba

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How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?

Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.

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Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba

  1. How UX&Data Storytelling Can Shape Policy
  2. Thinking Machines is a full stack data science consultancy, with offices in Manila Philippines, and San Francisco, California. We solve business problems with data.
  3. About Me SCALE: 1 circle = 1 hour 1 column = 1 week Graphic Design Data Visualization UX Design Web Design Motion Graphics
  4. Today: 01 Meet the Policy Makers 02 The Long Journey of Design Policy in the Philippines 03 How UX Fits Into Data Storytelling 04 Case Study 1: Road Safety Designing as a Citizen 05 Case Study 2: Road Budget Tracking Designing with the Government
  5. 01 Meet the Policy Makers
  6. David Yap
  7. The road to hell is paved with bad data.
  8. Reina Reyes
  9. 02 The Long Journey of Design Policy In the Philippines
  10. Design
  11. Design "A way of thinking and a problem- solving process that is user- centered, collaborative, multi- disciplinary and makes ideas tangible, whether in the form of products, services or experiences."
  12. RA 10557
  13. The City of Good Design 1239 km
  14. The road to good design is full of red tape
  15. 03 How UX Fits Into Data Storytelling
  16. =
  17. =
  18. It’s not just about making it pretty
  19. People feel threatened by very large numbers
  20. Facts + Feelings = Data Storytelling
  21. Visualization Analysis Framework problem driven work Anthropology/ Ethnography/ Psychology Design Computer Science Tamara Munzner, Information Visualization
  22. What kind of data is relevant to our users?
  23. 04 Case Study: Road Safety Designing as a Citizen
  24. Get the most bang for your data
  25. 02 Road Danger Story Part 1 Road Danger Story Part 1
  26. 02 Road Danger Story Part 1
  27. 02 Road Danger Story Part 1
  28. 02 Road Danger Story Part 1
  29. 02 Road Danger Story Part 1
  30. 02 Road Danger Story Part 1
  31. 02 Road Danger Story Part 1
  32. Road Danger Story Part 2 02 Road Danger Story Part 2
  33. 02 Road Danger Story Part 2
  34. 02 Road Danger Story Part 2
  35. 02 Road Danger Story Part 2
  36. 02 Road Danger Story Part 2
  37. 02 Road Danger Story Part 3 Road Danger Story Part 3
  38. 02 Road Danger Story Part 3
  39. 02 Road Danger Story Part 3
  40. 02 Road Danger Story Part 3
  41. It’s not just a graph, it’s a graphic NATHAN YAU
  42. 05 Case Study: Road Budget Tracking Designing with the Government
  43. Roads are the arteries of a country
  44. The Philippines will spend P766.5 billion on roads this year
  45. Are the roads being built?
  46. Multiple Agencies + Multiple Databases + No Unique ID
  47. How do you follow 
 one project from the first database to the last?
  48. algorithm
  49. The Matching Algorithm ✦ Text Normalization the process of transforming text into a single canonical form that it might not have had before ✦ Text Vectorization an algebraic model for representing text documents as vectors of identifiers, such as, for example, index terms ✦ tf-idf short for term frequency–inverse document frequency, is a numerical statistic that is intended to reflect how important a word is to a
  50. Your idea is only as good as how you present it
  51. The Matching Algorithm
  52. The Matching Algorithm
  53. The Matching Algorithm
  54. Initial User Testing
  55. Insights ✦ Personas: Government Officials, Employees, 
 Accountants, Journalists ✦ Officials: Importance of Budget Integrity and Faithfulness Feature: Dashboard to look at the big picture ✦ Employees: Checking on Individual Projects Feature: More pictures ✦ Journalists: Looking for stories for their beat Feature: Maps
  56. The City of Good Design 1239 km
  57. In Summary ✦ Data Visualisation isn’t just about making pretty charts, 
 it has its own language. ✦ Making your visualisation more accessible and seen by more people is good. But if it miscommunicates, it can be worse than not being seen at all. ✦ Data can be cold, add emotion to humanise your story. ✦ Design should happen before data is processed. ✦ Who, What, Why, How?
  58. #makefactscoolagain
  59. Read more data stories on our blog stories.thinkingmachin.es Follow Us /thinkdatasci @thinkdatasci ✦ ✦

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