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How
UX&Data
Storytelling
Can Shape Policy
Thinking Machines is a full 
stack data science consultancy, 
with offices in Manila Philippines,
and San Francisco, Califor...
About Me

SCALE:
1 circle = 1 hour
1 column = 1 week
Graphic Design
Data Visualization
UX Design
Web Design
Motion Graphics
Today:

01 Meet the Policy Makers
02 The Long Journey of Design Policy 
in the Philippines
03 How UX Fits Into Data Storyt...
01
Meet the
Policy Makers
David Yap
The road to hell is paved
with bad data.
Reina Reyes
02
The Long Journey 
of Design Policy
In the Philippines
Design
Design
"A way of thinking and a problem-
solving process that is user-
centered, collaborative, multi-
disciplinary and ma...
RA
10557
The City of
Good Design
1239 km
The road to good design is
full of red tape
03
How UX Fits Into
Data Storytelling
=
=
It’s not just about making it pretty
People feel threatened by
very large numbers
Facts + Feelings = 
Data Storytelling
Visualization Analysis Framework
problem
driven work
Anthropology/
Ethnography/
Psychology

Design
Computer Science
Tamara...
What kind of data is relevant to our users?
04
Case Study: 
Road Safety
Designing as a Citizen
Get the most bang
for your data
02 Road Danger Story Part 1
Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
02 Road Danger Story Part 1
Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 2
02 Road Danger Story Part 3
Road Danger Story Part 3
02 Road Danger Story Part 3
02 Road Danger Story Part 3
02 Road Danger Story Part 3
It’s not just a graph, 
it’s a graphic
NATHAN YAU
05
Case Study: 
Road Budget Tracking
Designing with the Government
Roads are the arteries
of a country
The Philippines will
spend P766.5 billion
on roads this year
Are the roads being built?
Multiple Agencies 
+
Multiple Databases
+
No Unique ID
How do you follow 

one project from the first
database to the last?
algorithm
The Matching Algorithm

✦ Text Normalization
the process of transforming text into a single canonical form that it
might n...
Your idea is only as good
as how you present it
The Matching Algorithm
The Matching Algorithm
The Matching Algorithm
Initial User Testing
Insights
✦ Personas: Government Officials, Employees, 

Accountants, Journalists
✦ Officials: Importance of Budget Integrity a...
The City of
Good Design
1239 km
In Summary
✦ Data Visualisation isn’t just about making pretty charts, 

it has its own language.
✦ Making your visualisat...
#makefactscoolagain
Read more data
stories on our blog
stories.thinkingmachin.es
Follow Us
/thinkdatasci
@thinkdatasci
✦
✦
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
Multiple Agencies + Multiple Databases
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Multiple Agencies
+
Multiple Databases
+
No Unique ID

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