Designing an email that looks great and produces results We all love a good looking email don't we! However it is not only about the looks; the key is creating an interesting, well written email that your readers are excited to receive. At the end of this session you will have learned about creating emails that work; engage the reader; encourage interaction and facilitate an effective call to action. After all, what's the point of an email with both beauty and brains if it doesn't engage with your audience?

1. Designing a great email
Julian Peterson, Marketing & Online Director, Time Out
• How to improve your response through design
• Basic, tips and tricks
• Case study – Time Out Sydney

2. Why, what and how?
• Why do users subscribe to your email?
• What are you trying to achieve?
• How often do you want to send and what
resources do you have?

3. Keeping people interested
• Do you have enough to keep them
interested?
• If not, what other content could you
borrow?

4. Subject line
• Special offer for you
• Special offer for you!!!!
• SPECIAL OFFER FOR YOU!!!
• HELLO!
• Spam filters

5. Design – trust text

6. Clearly branded ?

7. Spend time on design

8. Spend time on design

9. Plan ahead

10. Time Out Sydney
• 30,000 active subscribers
• Open rates of 30% plus
• Click Through Rate – up to 56%

16. Read your reports – who opened?

17. Read your reports – what did
they read?

18. Ask questions