STUDY AND LEARN SOMETHING ABOUT APPLE...

1. AppleThink different

2. Introduction
Apple Inc., (formerly Apple Computer, Inc.) is an
American multinational corporation with a focus on
designing and manufacturing consumer electronics
and closely related software products.

3. Founded :
Incorporated : January 3rd,1977
Headquarters :
CEO
Founders :
Industry :

4. Company Founders
Steve jobs

5. History of APPLE
Apple’s history starts with the story of two young and
exceptional people who began builting a computer in their garage
and launched the microcomputer revolution. it’s the story of two
`Staves’ :

6. Apple Has Been Created In 1976 By Steve Jobs, Steve
Wozniak And Ronald Wayne In Cupertino, California. They
all left ATARI computers to create their own company.
Apple’s first Headquarter was the Job’s parents garage
where Jobs and Wozniak design their first computer kit : the
Apple 1.
Garage of Steve jobs’ parents’ home in
Los Altos , California

7. Does anyone know
why Apple is called Apple?
• It's Because It Was Steve Jobs' Favorite Fruit As His
DietWas Purely Fruit AtTheTime.
• Woz Couldn't Think Of A Better Name, And
Jobs Joked That It Got Apple Ahead Of Atari In The
Phonebook.

8. APPLE
1975
Ron Wayne
1977
Rob Janoff
1997
Steve Jobs
2006

9. The first logo of
APPLE
On April 1, 1976, Apple was born. The name “Apple Computer”
was chosen.

10. “ To become the world
wide leader in computer
and mp3 player sales. ”

11. Mission Statement:
“Apple is committed to bringing the best
personal computing experience to students,
educators, creative professionals and
consumers around the world through its
innovative hardware, software and Internet
offerings.”

12. Apple’s first slogan, “Byte into an Apple”, was coined
in the late 1970s.From 1997-2002. Apple used the slogan
“Think Different” in advertising campaigns. Although the
slogan has been retired .it is still closely associated with Apple.
Apple also has slogans for specific product lines – for example,
“I think, therefore imac” was used in 1998 to promote the imac
and “say hello to iphone” has been used in iphone
advertisements.

13. Apple II, 1977)
Apple III, 1980
Lisa,1983
MAC,1984
Power Book
(1st laptop ,1991)
Focus On Education
Various product
cycle
iMac,1998
iPods
(2001)
Mac pro, 2004
Adding
values
Mac book Air-worlds
1st slimmest
notebook,2006
i-pad,
2010
Apple tv,
2007
i-phone,2007

14. Recent Acquisitions
On 20th December 2011, acquired
Anobit for $390 million
August 1, 2011, Apple acquired C3
Technologies US$267
February 23, 2012, acquired Chomp for
US$50 million

15. “ You can create more than any other
consumer electronic company.”
“Funny, brilliant, relaxed co-workers and
modern, spacious, beautiful offices filled with
comfortable couches and huge picture windows
make work time a pleasure.”
"There's a passion for products and attention
to the most minute details," posted a Mac
specialist.

16. Apple evokes a loyalty from its workers that
information only leaves its campus when Steve
Jobs takes the stage to unveil it. Secrecy at Apple is
not just the prevailing communication strategy,
but it is baked in to their corporate culture.

17. "Apple takes working conditions very, very seriously. …We care about every worker. …No
one in our industry is doing more to improve working conditions than Apple."
—Tim Cook, CEO,Apple
Sweatshop (Labor Problem)

18. APPLE RETAIL STORES

19. Stores and services
Apple Store (online)
App Store
Certifications
Game Center
iAd
iBookstore
iTunes Store
iWork.com
iCloud

20. • Since May 2010, Apple has opened 424 stores, being 264 in USA.
Apple Stores
Apple Store in Nova Iorque Apple Store inTóquio

21. Success of Apple Brand
Fresh and Imaginative way of thinking
Winning combination
Great style and design
Great strategy
Innovative marketing
Sleek and enticing communication

23. Leadership Styles
Bill Gates
Transformational Leader
Participative Style
Shared Authority
Motivator & Persuader
Moderate RiskTaker
Steve Jobs
Average Leader
Autocratic Style
Centralized Authority
Highly Innovative
High RiskTaker

24. Managerial Practices
Bill Gates
Understand limitations of oneself
Delegates things
Employee management
Organized
Understands needs
Steve Jobs
Dictatorial
demanding
Can’t anticipate threat
Overconfident &Tactical
Learns from mistakes

25. Apple Inc.
Competitors &
Products line

26. iMac
iPod iPod Nano
iPad
Mac BookAir iPhone 4s iPhone 5s iPhone 5C

27. Apple Inc. Competitors
Apple has many competitors like in computers…

28. Apple Inc. Competitors
In smart phones industry

29. Apple Inc. Competitors
In iPads industry

30. Apple Inc.
Product Market Share
Local & International
Markets

31. iPod
42%
iPhone
23%
iPad
10%
AppleTV
<1%
Macintosh
Computers
25%
From Where Apple is Making Money

32. Global Market Share

33. Best Global Brands 2013

34. Apple
is more innovative than
SAMSUNG

35. Let’s see the truth…

36. In 2001

37. Apple introduced
the
i-pod

38. SAMSUNG
Introduced
SGH-T100

39. In 2007

40. Apple introduced the
i-phone

41. SAMSUNG
Introduced
SGH-J700

42. Before introducing
I-phone,
SAMSUNG phones
were like this…

44. After the revolution of
I-phone,
SAMSUNG phones
are like this…

48. In 2010

49. Apple
introduced
the
i-pad

50. SAMSUNG
Introduced
Galaxy Tab

51. Before introducing
I-pad,
SAMSUNG tab
is like this…

52. SAMSUNG Q1

55. Because of these reasons
Apple field a suit in a US court
against SAMSUNG,
Claiming that they copied
Apple’s design for its Galaxy Phones.

56. Let’s see
what
SAMSUNG copies
from Apple…

58. A rectangular product shape with all four
corners uniformly rounded

59. The front surface of the product
dominated by a screen surface with black
borders

60. Substantial black borders above
and below the screen having
roughly equal width
and
narrower black borders on either
side of the screen having roughly
equal width

61. A metallic surround framing the perimeter
of the top surface

62. A display of a grid of colorful square icons
with uniformly rounded corners.

63. A bottom row of icons set off from the
other icons and that do not change as the
pages of the user interface are viewed.

64. Apple claimed that SAMSUNG also imitated
Apple’s product packaging trade dress

65. Apple claimed that in addition to copying
Apple’s product trade dress, SAMSUNG
has also copied numerous application
icons in which apple had valid trademark
rights as shown
below.

66. Apple claimed that SAMSUNG’s
infringement of the Apple utility
patents provided SAMSUNG with
unique functionality for its product
that was the result of Apple’s
innovation, and not SAMSUNG’s.

67. Apple claims SAMSUNG has
infringed the Method of apparatus
for displaying information during
an instant messaging session

68. Apple claimed that SAMSUNG’s USB cables are a
clear knock-off of Apple’s designs.

69. Apple claimed that power adapters used for
SAMSUNG’s smartphones, which are almost an
exact replica of Apple’s USB power adapters

70. And….

71. Finally
The jury ordered
Samsung to pay Apple
$1.05 billion

72. According to my opinion…

73. Apple
is more innovative than
SAMSUNG

74. SWOT ANALYSIS...

75. Strengths
 Well recognized ,product differentiation unique design, easy to use
products
 4th largest player in the global mobile phone market
 Strong brand image, Brand stability ,High brand loyalty
 Powerfully financial performance
 Focused R&D driving innovation Holds 5% market share in mobile
phone market
 18.5% market share of global smartphone market
 Complete hardware/software package

76.  Patent infringement lawsuit may affect financial
condition and operating results
 Product recalls, defects may harm reputation and as
significant warranty and other expenses
 2010, antennae problems in iPhone 4- replacements
free of charge
Weaknesses

77. Opportunities
 Strong growth in smartphone and tablet markets to boost Apple’s revenues
 Robust outlook for mobile advertising market provides growth opportunity
 Shipment of smartphones expected to be 850 million by the end of 2013
 iPhone business continues to increases
 Strongest player in mobile apps market (350,000 apps)
 Mobile advertising market is forecast to reach approximately $25 billion by
2015
 Increasing demand of online music and other like cloud based services.

78. Threats
 Rising popularity of Google Android may affect its market share
 350,000 Android smartphones are activated daily, 150,000 iPhone
activated daily
 Steve Job’s was innovative and a visionary for Apple. His death has
started affecting further developments in Apple
 Very reliant on specific suppliers and component providers
 Intense competition
 Highly dependent on consumer purchases

79. Where apple stands now?

80. THE WORLD’S MOST INNOVATIVE COMPANIES
APPLE
TWITTER
FACEBOOK
NISSAN
GROUPON
GOOGLE
DRAWING INFORMATION INDUSTRY
NETFLIX
ZYNGA
EPOCRATES

81. World’s most reputed it companies
• Apple
• Google
• Microsoft

82. The consumer electronics industry outlook
Samsung
Hewlett-Packard (HP)
Sony
LG
Toshiba
Nokia
Panasonic
Apple
Microsoft
Dell

83. Role of Decider
Person in family who have knowledge of Apple Products i.e. commonly
younger ones
Role of Buyer
Person who have ability of purchasingApple Products
Role of Influencer
Little role of influencer because Apple Products are Expensive
Role of User
A User have a urge to use Apple Products because of innovative
technology

85. Apple 1
Apple 2

86. Apple 3
Apple lisa

87. Macintosh
Macintosh SE/30

88. Power book 100
Message pad & newton os

89. Quick take
Power macintosh 9500

90. Network Server
20th anniversary mac

91. I mac
Power mac G4 cube

92. Apple flat panels
Power book G4

93. Ipod
I mac LCD

94. Mac mini
Mac book pro

95. I touch
I phone

96. I pad
Mac book air

98. • Unique Features and characteristics
• Commands Premium Price
• High Customer Service
• Superior Quality
• Prestige
• Rapid Innovation

99. Marketing
Apple adopts Four P’s ;
1. Product
2. Price
3. Place
4. Promotion

100. Apple Inc’s product strategy is:
•Supply superior ease-to-use
•Seamless integration
•Innovative industrial design
Two main types of products:
Hardware
oPersonal computers
oPortable devices(i-pod’s,ipad’s..etc)
Software
oiTunes
oFinal Cut Pro
oLogic Studio(and lot more software
concerned in every aspects of work)
Product

101. o Distribution:
oSales Force
oThird party wholesale
o Distribution Channels:
•Resellers
•Large distribution
•On line stores
•No Franchises(in INDIA reliance digital store sells APPLE products)
• Value based pricing model
• Variable pricing for iTunes
• Fixed pricing over all

102. Promotional techniques
“Test drive a Mac”
iPod as contemporary art
Celebrity involvement
ADVERTISMENT
Promotion

103. For Company:
More number of retail stores for easy access
Continuous innovation to expand
Lowering the cost of products and maintaining
the same quality standard.
For Others:
Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different.
Recommendation

104. Stay Hungry, Stay Foolish.
Think Different