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funding
                                                     mobile
                                                     innovation
                                                     in the library:
                                                     the why
                                                     and how
                                                                       Rachel Vacek
                                                      University of Houston Libraries

                                                                     CALLR Meeting
                                                                         April 2010

                                                                 twitter: @vacekrae
                                                        www.slideshare.net/vacekrae
http://www.flickr.com/photos/vermininc/2777441779/
Why mobile?



              2
"The most important thing
    we can do is to ensure that
   when the technology matures,
we are ready to deliver content to it."



                         - Jason Griffey, Head of Library Information
                         Technology, University of Tennessee at
                         Chattanooga, mobile and gadget guru, and author
                         of Mobile Technologies and Libraries

Photo by Cindi Trainor
Mobile
  technologies
HAVE ALREADY
    matured!
Cell phones are the fastest
growing communications device
in the history of the world.
4.1 billion
cellphone contracts
     in the world
1.2 billion people use
          email

2.5 billion people use
         texting
        as of October 2009
2.3 trillion
text messages
  sent in 2008
740 billion
 text messages
     were sent
 in the US alone
during the first half
      of 2009
                        9
“Texting remains an important
 communications tool for Gen Y,
    with the average number
  of text messages per month
        exceeding 740.”



- From a study conducted by the Participatory Marketing Network
& Pace University’s Lubin School of Business’ IDM Lab, October 2009
There are over
 276 million
wireless users
   in the US

    as of October 2009
Most users will have
smartphones by 2011




                        12
3% of adults in the U.S.
            own an e-book reader




- From the Pew Internet & American Life Project, September 2009
75 million
Twitter accounts
        and
  15 million are
   active users
      as of january 2010

                           14
Enough
already!
Mobile
 technology is
  THE hottest
topic in libraries
     today
Libraries and library staff
    need to become:

   mobile
Libraries and library staff
    need to become:

   mobile   -literate
Libraries and library staff
    need to become:

   mobile   -literate
            -aware
Libraries and library staff
    need to become:

   mobile   -literate
            -aware
            -friendly
Libraries and library staff
    need to become:

   mobile   -literate
            -aware
            -friendly
            -providers
“Librarians equipped with mobile
 literacy skills are equipped for
 success in this mobile world.”




         - Joe Murphy, Science
         Librarian, Coordinator of
         Instruction & Technology,
         Yale University, and frequent
         presenter and prolific author
         on mobile technologies
What can libraries
    do with
    mobile
 technologies?
Reference            Video
    Databases                          news

  Library                                Library
  websites                               instruction

Twitter                                   Augmented
                                          reality
QR codes                                  SMS

Research
                                            OPACs
guides


          RSS                           Image
          feeds   Audio       Mobile    collections
                  tours       apps
mobile sites & catalogs



                          21
Nashville Public Library
New York Public Library
North Carolina State
University Libraries
mobile apps



              25
University of North Carolina
SMS / text messaging



                       27
Bryn Mawr College Library
Denton
Public
Library
Baylor University
mobile collections



                     31
Hennepin County Libraries
Duke University Libraries
mobile instruction



                     34
Arizona State University
Arizona State University
John Hopkins
University
Libraries
Washington State
University Libraries
mobile tours



               38
Woodbourne Library
Seattle Public Library
QR codes



           41
Sacramento Public Library




 http://lonewolflibrarian.wordpress.com/2009/08/14/library-goes-live-with-qr-codes-08-14-09/   42
Funding Mobile Innovation in the Library: The Why and How
augmented reality



                    44
AR is the
overlaying or
augmenting
of the physical
world with
layers of
digital
information.




                  45
ebooks



         46
Digital rights
      Holds about    management                 Long battery
      1,500 books                               life

  Historical                                        Tons of free
  photos from                                       books
  your collections                                  available

                                                     Audio books
   Easy to
   circulate

                                                     Built-in
Some have                                            mp3 player
touch screens

Read PDF articles                                    Supports
                         Can use your                multiple
downloaded from          library’s free wi-fi
databases                                            formats
Texas A&M University Libraries
North Carolina State University
River
Forest
Public
Library
Howe Library
tablets



          52
53
Will Apple’s iPad (and other
devices like it):

• Save the publishing industry?
• Be an awesome gaming console?
• Make e-readers obsolete?
• Replace or compliment your computer?
• Be circulated in libraries?
• Be used by librarians to aid them in doing
  their job more effectively?
• What are your questions?
                                               54
For more examples of libraries
providing innovative mobile services:

Library Success:
A Best Practices
Wiki




     http://www.libsuccess.org/index.php?title=M-Libraries
UH Libraries microgrant
       program


                          56
Microgrants: Growing from
    Strategic Directions
Rea ders            ar Social
                                            Finals Mania
    E-                Coug
Learning Com          Media  Showcase
               mons
Video Contes                       Library Co
             t                                mmercials
                                   on the Stu
                                              dent Vide
  Librarian t rading cards         Network              o

  Library
 Green
 Initiative   SPARKY Awa            Branding Campa
                             rds                   ig  n

              UH” READ posters
      o ry of                                 fessional
“Hist ary                    Disciplinary Pro bership
   tatio n                             tion Mem
 S            Staff Outreac Organiza
                           h
                                 Subject  Librarians
              Program        for
iPod Touch Microgrant
Training   Survey   Interviews
eBook Reader Microgrant
other funding ideas



                      62
Ideas
• Write a microgrant or similar detailed
  proposal
  – http://www.librarygrants.blogspot.com/
  – Work with the grant-writing department at your
    institution
• Create buy-in with library administration
• Look for collaboration opportunities in your
  community
  – iPhone app programming class at UH

                                                     63
More ideas
• Investigate peer libraries using mobiles
  devices
• Hold a mobile device petting zoo and do
  training (Don't be afraid to play!)
• Use mobile devices everywhere, and record
  success as well as challenges
• Share your experiences
• Investigate to see if your campus is offering
  mobile services, and if so, collaborate
                                                  64
Even more ideas
• Work with your development office to get
  funding to purchase mobile devices or to
  create apps
• Partner with library vendors offering mobile
  interfaces and apps
• Partner or trial a new device and report
  usage to the company
  – Penn State Libraries:
    http://www.libraries.psu.edu/psul/lls/sony_reader.html


                                                             65
What do you want
YOUR LIBRARY’S
 mobile landscape
   to look like?
Thank you!

Email: vacekrae@gmail.com
Social: vacekrae
(gtalk, yahoo, twitter, flickr, delicious, etc.)
Friend me on Facebook!


Presentation available online:
slideshare.net/vacekrae

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Funding Mobile Innovation in the Library: The Why and How

Notas del editor

  1. A. brief overview of microgrant program        1. started by Strategic Directions Implementation Committee        2. how they work            i. grants </= $2000            ii. one year term
  2. B. project logistics        1. why ipod?         2. 8 ipod touches (5 assigned, 3 for checkout)        3. what we hoped to accomplish
  3. C. how we did it (how we actually conducted the project)        1. training        2. survey        3. follow-up video interviews