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Website Redesign

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Website Redesign

  1. 1. Website Redesign Identity, Trends & SEOVajaah E. Parker | Front End Developer, Web Development Group
  2. 2. Why Redesign?• Your website is dated• You cannot maintain your website• You have rebranded• Your goals and/or target audiences have changed• Your site is broken• You’re ready for a change Website Redesign: Identity, Trends & SEO | Vajaah E. Parker, WDG
  3. 3. Planning / Strategy• Assess Current Website: • SWOT Analysis • Information Architecture • Metrics• Catalog Current Credentials • Hosting (CPanel, FTP, Database, etc.) • Backend Login • Domain Name Registration • Third Party Integrations Website Redesign: Identity, Trends & SEO | Vajaah E. Parker, WDG
  4. 4. Planning / Strategy• Gather Relevant Deliverables • Brand Guidelines • Relevant Marketing Materials• Define Target Audience• Choose Platform and/or Host Website Redesign: Identity, Trends & SEO | Vajaah E. Parker, WDG
  5. 5. Design & Development• Identity sets the tone• Trends are tempting but not always appropriate: vector art, info-graphics, minimalism, full-width photography, muted tones, letterpress, etc.• Aesthetically consider: • Layout/Structure • Color Palette • Typographic Choices Website Redesign: Identity, Trends & SEO | Vajaah E. Parker, WDG
  6. 6. Design & Development• Functionally consider: • Navigations / Page Flow • Social Integrations & Discussion • Meta information / XML Sitemap • Form Management • Content Management System!• Don’t forget the buzz words: • HTML5/CSS3 • Mobile-First & Responsive Website Redesign: Identity, Trends & SEO | Vajaah E. Parker, WDG
  7. 7. WDG v2 Design• Wide Slides• Long Page w/ Multiple Folds• Illustrations• Color Blocks• Textures Website Redesign: Identity, Trends & SEO | Vajaah E. Parker, WDG
  8. 8. WDG v2 Development• Custom WordPress Theme• No drop down navigation• ShareThis & Disqus• Gravity Forms• Yoast SEO• XHTML w/ Minimal CSS3• Responsive• Unique Templates Website Redesign: Identity, Trends & SEO | Vajaah E. Parker, WDG
  9. 9. Migration & Deployment• Link Structure & SEO• Content Harvest• Site relocations: • Development • Production • Live Website Redesign: Identity, Trends & SEO | Vajaah E. Parker, WDG
  10. 10. Maintenance & Marketing• Launch Time: • Refresh Social Network Presence • Plan an Event• On going steps: • Content Strategy • Analytic Goals Website Redesign: Identity, Trends & SEO | Vajaah E. Parker, WDG
  11. 11. Lessons Learned• Maintain communication with the design / development team; Explain intentions & be open to suggestions; Listen!• Participate in every step of the process; Late stage critiques can jeopardize a timely launch!• Remember, there is always Phase II Website Redesign: Identity, Trends & SEO | Vajaah E. Parker, WDG
  12. 12. Related Links• Web Development Group• DC Diaper Bank• Creattica• HTML 5 & CSS 3 Readiness• Web Color Trends Website Redesign: Identity, Trends & SEO | Vajaah E. Parker, WDG
  13. 13. Website Redesign Identity, Trends & SEOVajaah E. Parker | Front End Developer, Web Development Group vparker@webdevelopmentgroup.com | @vajaah

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