Presentation given to Memphis Small Business Chamber on 3/12/09. Slight tweaks from the same presentation given previously for the Sales & Marketing Society.

4. There were over 31 Billion searches on Google last month

5. In 2006, this number was 2.7 billion

6. China will soon become the #1 English
speaking country in the world

7. If you’re one in a Million in China….
There are 1,300 others just like you

14. The number of internet devices in
1984 was 1,000

15. The number of internet devices in
1992 was 1,000,000

16. The number of internet devices in
2008 was 1,000,000,000

21. • 1 person buys a device to access the Internet
• 2 blogs are started
• 3 YouTube videos are posted
• 4 people sign up for FaceBook
• 500 words are added to Wikipedia

22. 67 babies were born in the US
•
274 babies were born in China
•
395 babies were born in India
•
And 690,000 songs were downloaded illegally
•

23. • 1 out of 8 couples married last year in the U.S. met online
• A recent study showed that 49% of online American use
search engines in a typical day.
• Internet has surpassed all other media except television as
the outlet for news

26. Consumers are not listening any more
interrupWve markeWng has seen its day

29. A good‐looking & funcWonal
website is not enough!

30. Your website is the key
Don’t just try to reach them;
make them find you

31. Unique benefits:
Highly targeted
•
Unparalleled metrics & conversion tracking
•
Low cost of entry
•
Unmatched reach
•
Individualized & InteracWve
•

33. Search Engine OpWmizaWon
•
Social Media MarkeWng (Viral)
•
Opt‐in Email markeWng
•
Link Building
•
Online PR
•

34. Pay Per Click (PPC) Search AdverWsing
•
Affiliate/Partnering Programs
•
Text & Popup Ads
•
Banner ads
•
Email adverWsing
•

40. • Create custom pages for every major topic
• Use headlines and copy that closely reflect
how users search for topics
• Use key terms repeatedly in content
• Link these pages to other relevant pages on
your site
• Get links to these pages from outside sources
whenever possible

46. • Brands
• Customers
• Employees
• Stakeholders
• PEOPLE

48. The Big Question:
Why does Social Media work?

49. Facebook:
– 85% growth in 2008
– Almost 1 billion photos uploaded monthly
TwiAer:
– 752% growth in 2008
– 4.5 million unique visitors every month
Blogs:
– 184 million new blogs in 2008
– 77% of web users read them
– 1 million posts wriken daily

50. LinkedIn:
– 31 million users
Flikr:
– 3 billion photos uploaded
YouTube:
– 100 million videos video daily
Wikipedia:
– 59 million monthly users

57. First in your market/industry to jump into Social
Media will make a larger digital ‘footprint’
If you start later, you will invest
more and get less

58. You can do it yourself:
– Basic SEO
– Blogs
– Link Building
– Email Campaigns
– Social Media

62. You can reach a large audience of
informaWon‐hungry people.
You can control the content and
the conversaWon.
Wordpress is free and easy‐to‐use