Presentation to the Memphis Association for Fundraising Professionals (AFP) on January 14, 2010 discussing how to use social media tools to create Word-of-Web "WOW" for cause marketing and fundraising.

4. Powered By…

8. People are not listening like they used to…
Interruptive marketing has seen its day

12. social media that apply to
everyone

13. #1

14. #2

15. #3

21. “In all things, have strategy”
‐someone smart

23. King

24. What’s the story you’re going to tell:
 What do you do?
 What’s your cause?
 How are you different?
Why should I contribute to you?

25. Hook me and I’m yours

26. Social media
tools are
weapons

28. Let’s just leave it at:

29. • Fundraisers rely on supporters
• Those supporters tell others
• How many can one supporter reach?

31. • Give them something to talk about
• Facilitate the Conversation
– Make it easy!
• What’s in it for them?

32. • Be authentic
• Repurpose your existing content
• Choose your network wisely, don’t
spread yourself too thin

35. James Hutto
Managing Project Director
Valeo Design & Marketing
516 Tennessee Street
Memphis, TN 38103
Tel: 800.647.4552 | Fax: 800.647.4552
[Email] james.hutto@valeomarketing.com
[Site] http://www.valeomarketing.com
[Blog] http://www.valeoblog.com
@JamesHu;o @ValeoMarke>ng