This document provides an introduction to Twitter and strategies for using Twitter effectively. Some key points: - Twitter allows rapid communication with 27.3 million tweets per day and over 1 billion users expected by 2013. - Companies can use Twitter for customer service, reputation management, product promotion, event promotion, and research. - To build a following on Twitter, users should participate, respond to others, promote their content, and share a compelling profile. - Common conventions on Twitter include using @ to mention others, # for hashtags, and RT to retweet others.

1. Twi$er 101

11. Consumers are not listening any more…
interruptive marketing has seen its day

14. everyone

15. #1

16. #2

19. We l c o m e t o t h e P a r t y
Everyone likes a party, right?

20. • 27.3 million tweets per day
• 10 Billion Tweets/year
• Twitter is expected to be the Hirst web
service to amass 1 Billion users ‐ by 2013
• As of March 2009, grown 1382%
• Caveat: more than 50% of new users who
sign up will be off the service in 2 months

21. • Microblog
• Established in 2006 as a side project at a
podcasting company in CA

23. 1. Accounts are free
2. People are talking
Customers, Competitors, Potential Prospects,
Stakeholders, the World
3. Why not? Twitter is like…

24. a word of warning

25. • Customer Service
• Reputation Management
• Product Promotion & Sales
• Event Promotion
• Crisis Management
• Research

26. • Twitter can be monitored in real‐time
• Instantly reach out to someone who needs help
• Build loyalty with your customers by listening
where and when they are talking

27. Comcast
multiple users on Twitter
that allows them to take
customer service request
24/7

28. If you don’t tell your story, someone else will
• Participate
• Respond
• Promote
• Be Human

29. Domino’s Pizza
utilized Twitter for
reputation
management after
damaging YouTube
video

30. Chevrolet
connect with
customers, Hight
misconceptions, and
convince people to
give their vehicle a
test drive

31. • Announce Events & Push Out Up­To­Date
Info. (registration, speakers, topics)
• Tweet Your Events Live!
– Tell followers to follow tweets before & during event
– Utilize a hashtag: #
– Share tips and quotes as you hear them
• START & HOST the conversation

32. • Airlines
• Food
• Consumer
• Business
• Social media allows
• Monitor
• Respond
• Real time

33. TechSmith:Camtasia
Listens for any
mentions of their
product, and asks for
feedback & suggestions

34. • Get a unique background
• Use a real picture of yourself
– Timeless, classic
– Don’t change it
• Write a compelling bio
– 160 characters or less
• Serious vs. Fun, Business vs. Personal

35. • People who follow you to see the updates
(tweets) that you post are your followers
• You follow other people to see their posts.
These are the people that you’re following
So…
How do I get followers?

36. • Who to follow?
– Bloggers you read
– Leaders in your Hield
– Competitors
– Customers
– By title
• Where to them?
– Directories: Twollow, WeFollow, Twellow
– Services like MrTweet, TweepSearch

37. • Post
• Listen
• Engage
• Track

39. @
DM
#
RT
Others: FF, TY, …

40. • Ask Questions
• Post news (links), facts, events,
comments, etc
• Share experiences and opinions

41. • Relevance
• Timing
• Have a strategy with what/when you post
• Linking & Credibility
• Etiquette
• People are skimming! Use Keywords, write
a compelling headline

42. How would you present yourself to
me if we met at a Christmas party?

44. TOMORROW!
Twi$er 102:
 L –Listen
 E‐ Engage
 T‐ Track
 RSS