I was asked to give a quick talk to a marketing agency in Jonesboro and one of their clients (a hospital) on what's next in technology, marketing, etc.

2. What’s
Next:
Mobile
Social
Media
Online
Marke0ng
Coming
Trends:
social,
economic,
technology

3. Mobile

4. Mobile
Stats
• 25%
of
Americans
have
a
Smart
phone.
• EsBmated
1
Billion
mobile
devices
will
be
accessing
the
Internet
by
year-­‐end.
– Gaining
on
the
1.3
billion
PCs
that
are
online
– Mobile
devices
growing
at
2.5x
the
rate
of
PCs
• By
2013:
–
approximately
35%
of
all
online
search
that
will
be
performed
on
mobile
– mobile
phones
will
overtake
PCs
as
the
most
common
web
access
device
worldwide

5. The
Rise
of
Mobile

6. The
Rise
of
Mobile

7. Next
IteraBon
of
“Apps”
• NaBve
apps
will
remain
a
dominant
force
– EsBmated
500,000
apps
will
exist
by
year-­‐end
2010
– Developer
war
among
plaTorms/technologies
• Flash
compaBbility
is
an
issue
now,
but
HTML
5
could
change
the
game
(or
Adobe
could,
too)
• The
issue:
Apps
should
not
be
simply
be
the
same
content
that’s
on
the
web.
• Projected
that
Mobile
App
Downloads
peak
in
2013,
a]er
that
–
it’s
all
about
the
mobile
web*
•

8. I
can’t
stand
most
mobile
websites
Flickr
photo
by
hapal

9. I’m
not
talking
about
iPhones…
Flickr
photo
by
socaldavel

10. All
the
Rest
=
96%
of
mobile
devices

11. Enormous
impact,
but
low
overall
penetraBon

12. Most
sites
are
broken
on
mobile
devices
(unless
you’re
one
of
the
lucky
iPhone
pirates)
Flickr
photo
by
shazam791

13. GPS
is
where
it’s
at,
literally

14. Innovators
&
Fast
Followers

15. Proximity
Marke0ng

16. Social
Medai
Social
Media

17. Social
Networks
Now
Handles
~88
Billion
queries/month
Approaching
20
Billion
queries/month*
Hitwise
says
FB
tops
Google
in
weekly
web
traffic
Added
over
200
million
users
<
1
year

18. • 50%
of
acBve
users
login
at
some
Bme
during
the
day
• Average
user
has
~130
friends
• People
spend
700
billion
minutes
per
month
on
Facebook
• Average
user
is
connected
to
80
community
pages,
groups
and
events.

19. MarkeBng,
moving
forward
Search
Engine
Social
Media
MarkeBng
Public
Content
RelaBons

20. Coming
Trends
social,
economic,
technology
From
Intuit’s
2020
Report
-­‐
hlp://www.intuit.com/2020

21. Social
Trends
It’s
a
She-­‐conomy
Women,
especially
those
in
emerging
markets,
will
be
a
dominant
force
in
the
global
market
–
taking
increased
leadership
responsibiliBes
across
business,
government
and
educaBon.
According
to
analysis
by
Booz
&
Company,
870
million
global
women
who
have
not
previously
parBcipated
in
the
mainstream
economy
will
gain
employment
or
start
their
own
businesses.
From
Intuit’s
2020
Report
-­‐
hlp://www.intuit.com/2020

22. Economic
Trends
Work
ShiAs
from
Full-­‐0me
to
Free
Agent
Employment
TradiBonal
employment
will
no
longer
be
the
norm,
replaced
by
conBngent
workers
such
as
freelancers
and
part-­‐Bme
workers.
The
long-­‐term
trend
of
hiring
conBngent
workers
will
conBnue
to
accelerate
with
more
than
80
percent
of
large
corporaBons
planning
to
substanBally
increase
their
use
of
a
flexible
workforce.
From
Intuit’s
2020
Report
-­‐
hlp://www.intuit.com/2020

23. Economic
Trends
Niche
Markets
Flourish
in
the
New
Economy
Consumers
will
demand
unique,
niche
products
and
services
and
businesses
will
have
the
means
to
deliver
them
driven
in
part
by
the
vast
reach
of
the
Internet
and
low
cost
tools
and
materials.
Availability
of
niche
products
will
be
accessible
anyBme,
anywhere
due
to
the
expansive
reach
of
the
Internet
and
social
media
From
Intuit’s
2020
Report
-­‐
hlp://www.intuit.com/2020

24. Technology
Trends
• Cloud
CompuBng
• Data
is
CriBcal
for
a
CompeBBve
Advantage
• Smart
Machines
Get
Smarter
From
Intuit’s
2020
Report
-­‐
hlp://www.intuit.com/2020

26. Connect
&
ask
me
anything)
James
Hulo
Managing
Project
Director
Valeo
Design
&
MarkeBng
516
Tennessee
Street
Memphis,
TN
38103
Tel:
800.647.4552
x704
[Email]
james.hulo@valeomarkeBng.com
[Site]
hlp://www.valeomarkeBng.com
@JamesHulo
@ValeoMarkeBng