This is a short presentation that was quickly put together for UX Barcamp DC. There are a few items that I hadn't put into slides before, but have been background in many other presentations.

1. Getting Beyond Simple Social
Thomas Vander Wal
#UXCampDC :: Washington, DC :: 7 January 2012

2. Who is Thomas?

3. Isn’t Social Simple?

4. Getting to
Mainstream

5. Goal 100%

6. Email in org took 5+
years to get to ~99%

7. Social often focuses on
edge cases, not mainstream

8. Understand how the
remaining 90% are social

9. 40+ Social Lenses

10. 5 Beginning
Social Questions

11. Is it...

12. The person

13. How humans
are social

14. Cultural influences
- or cross cultural

15. Organizational
constraints

16. Problems with the
tools / service

17. Differing Perspectives
InfoCloud Solutions, Inc. - 2008

18. Personal

19. Collective

20. Community, Groups, & Teams

21. Collaborative

22. Newbie

23. Service Owner

24. External Developer

25. Social
Scaling

26. Scaling and Functionality
D A - Personal Use
B - Serendipity
C
People Participating
C - Mature Social
Tool
B D - Complex Social
System
A
# of Objects in System
InfoCloud Solutions, Inc. - 2012

27. Dave Snowden’s
Cynefin Framework

28. To Summarize...

29. Run to the light of
complexity

30. Questions

31. URL: http://infocloudsolutions.com
Blog: http://www.personalinfocloud.com
E-mail: thomas@infocloudsolutions.com
Skype: tjvanderwal
Twitter: @vanderwal or @infocloud
InfoCloud Solutions, Inc. - 2012