Collaboration Meets Community
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Enterprise Social Tools & the Knowledge Organization
- ThomasVander Wal - InfoCloud Solutions, Inc. 19 November 2009 KM World - San Jose, USA Enterprise Social Tools & the Knowledge Organization
- The OneYear Club
- Workshop Orientation Low use can have high value
- Information work has changed
- Digital work became more social
- Companies moving from hierarchy to more horizontal
- Organizations are coming to the realization that...
- Office productivity tools are not efficient for collaboration
- Social Tools Augment Face-to-Face
- Consumer web offers improved direction
- The volume of information has grown
- Velocity of information has increased
- Gaps in enterprise tools, CMS, & other traditional work tools
- Individuals are making a difference
- Similar to e-mail in the 1990s
- Young employees are not the core drivers
- But, more often it is...
- Ease of sharing & connecting with others
- Easier knowledge capture
- It is about social software
- It is about social software
- We have a lot of information
- Many layers of information
- We need tools for understanding
- & structure for understanding
- A Tale of Two Tunnels
- Web 2.0 vs. Enterprise 2.0
- Web 2.0 = Tunnel Through Mountain
- Enterprise 2.0 = Tunnel Under Water
- A Matter of Scale
- Web focus is millions of users
- Enterprise focus is %Enterprise focus is %
- Translate numbers
- Flickr had 14 million < 10% U.S. web users
- Crossing the Chasm
- Myth Breaking
- 1 - 9 - 90
- Email is ~100%
- BBC: ~115% wiki use in 7 years
- Adoption Curves
- Expected Growth Curve
- Closer to Real Growth Curve
- Plateaus are normal
- The 4 rings of enterprise social tools
- Tools Enterprise Social Tool: Components for Success
- Tools Interface / Ease of Use Enterprise Social Tool: Components for Success Capabilities
- Tools Interface / Ease of Use Sociality Capabilities Intelligence & Business Needs Enterprise Social Tool: Components for Success
- Spheres of Sociality Mob Collective Selective Personal
- Tools Interface / Ease of Use Encouraging Use Sociality Capabilities Expand Use & Increase ROI Social Comfort Intelligence & Business Needs Enterprise Social Tool: Components for Success
- Elements of Social Software
- Identity Object Presence Collaboration Actions Groups Sharing Reputation Relationships Conversation
- Build Order Identity Object Presence Actions Sharing Reputation Relationship Conversation Groups Collaboration
- Build Order Identity Object Presence Actions Sharing Reputation Relationship Conversation Groups Collaboration Traditional Groupware
- “I don’t want to be the company idiot”
- Social Comfort
- • Social Comfort with others • Social Comfort with tools • Social Comfort with subject matter
- Social Reticence of a Click
- Comfortable Walled Gardens with Permeable Walls
- InfoCloud Solutions, Inc. - 2009 Selective to Collective Collective Selective
- Granular Social Network
- Project Labeling Packaging Logistics Food Self Connections
- InfoCloud Solutions, Inc. - 2008 Differing Perspectives
- Faces of Perception
- Personal
- Collective
- Community
- Collaborative
- Newbie
- Service Owner
- External Developer
- Shadow Effect
- Rough Reputation Systems
- Improving Reputation Systems
- Context
- Serendipity
- InfoCloud Solutions, Inc. - 2009 The “F” Word
- InfoCloud Solutions, Inc. - 2009 Folksonomy
- InfoCloud Solutions, Inc. - 2009 Object Identity Metadata Interest Vocabulary Definition Folksonomy Triad
- InfoCloud Solutions, Inc. - 2009 Object Identity Metadata Definition Vocabulary Terminology Interest Culture Community Dual Folksonomy Triad
- InfoCloud Solutions, Inc. - 2009 Taxonomy Folksonomy Business Customer Product Taxonomy vs. Folksonomy
- InfoCloud Solutions, Inc. - 2009 Taxonomy Folksonomy Taxonomy & Folksonomy
- InfoCloud Solutions, Inc. - 2009 70% of Folksonomy tag terms not in Taxonomy J.Trant regarding Steve.museum
- InfoCloud Solutions, Inc. - 2009 Compensating Taxonomy Folksonomy + Structure - Messy + Efficiency - Difficult Findability + Solid foundation - Slow to emerge - Resource intensive + Relatively inexpensive - Not emergent + Emergent by nature - Difficult to validate + Continual validation
- Collective
- IBM ETS – Enterprise Tagging Service
- IBM ETS $700 to build & deploy Add tagging to any page Relevance to each tag
- IBM ETS 955 hours saved each week in search $4.6 Million saved 1st year Ease of reuse saved $2.4 Million
- ThankYou!
- Questions
- InfoCloud Solutions, Inc. - 2008 URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal or @infocloud
