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Going Social
      Thomas Vander Wal
  Presented to: St. Paul’s School
London, England :: 2 October 2007
What is Social
 Software?
Services...
People...
Objects...
Sharing...
But essentially
it is all about
My friends
My interests
My sharing
and following.
It is being
We select services…
Where our friends are
Where we can interact
“[The rule-breakers] seem to have an extraordinary set of
traditional and 21st-century skills, including communication,
creativity, collaboration and leadership skills and technology
                          proficiency”

                   - 27 September 2007
...most children use the internet for social networking, enabled
     by the widespread and free availability of internet tools
that allow people to communicate by creating text, pictures or
    videos and sharing them with other people connected to
             the web – often referred to as Web 2.0.

                     - 27 September 2007
Business calls it collaboration
or knowledge sharing
we know it as
communicating.
Sharing and being social
 is how we humans got
      out of caves
Being social is how we
 advance as a society
So far we have:
People
               Objects
 Interests
                Interaction
Sharing & following
          Communicating
Collaboration
We have a lot of information
Many layers of information
We need tools for understanding
We share:
  Things found
                  People
    Events
            Things created
  Links
                Preference
Status/presence
                   Media
Cure technology pain
Tech Pain:
Syncing         Refinding
  Taste
             Precision
 Ease of use
             Portability
    Privacy
               Attention
Social Software:
Tools and Services
Social Bookmarking
Social Bookmarking:
        Links Found things
Have:           Identity
       Tags
             Comments
        Ease of use
Solve:        Portability
         Taste Attention
Tagging &
Other Features
Tagging
Derived Value


                                         Abstracts
                   Identity


                Favorites                       Long Text Annotation

                                Titles


                              Ratings




                    Work Contributing
The “F” Word
Folksonomy
Folksonomy Definition

❖   Folksonomy is the result of personal free tagging of pages
    and objects for one's own retrieval

❖   The tagging is usually done in a social environment (shared
    and open to others)

❖   The act of tagging is done by the person consuming the
    information
Folksonomy Triad
 Object               Identity
          Interest




          Definition
                       Vocabulary




                      Metadata
Dual Folksonomy Triad
      Object     Interest    Identity




   Culture                    Vocabulary


               Definition



               Terminology
  Community                  Metadata
Finding More Objects
Object 1   Identity   Object 2




           Metadata
Self & Others
  Refind links annotated in your understanding

Others with similar understanding
      and interest find info
            Connect and collaborate with
            people with similar interests

Access your info from any browser
Your Annotation
Social Bookmarking
    Gets Social
Apple Group
(public/private)
Top Tags
Recent
Bookmarks




Recent
Discussions
Group
Members
Using the Power
of Your Network
Getting to Real
 Relationships
Spheres of Sociality
                 Mob
                Collective
                Selective
                Personal
Directional Sociality
Not All
Relationships
 Are Equal
Real Relationships
 Self         Friend

 Self         Friend

 Self         Friend

Self          Acquaintance

Self    ?   ? Stranger
Unequal Access



            Public
  Private
Approaching
    Real Relationships
                 Share     Share
                                    Listen
                 Public   Private
   Friend A       X                  X
   Friend B       X         X        X
   Friend C       X         X
Acquaintance A    X                  X
Acquaintance B                       X
Granular Listening
The Social Network
Social Networking:
       Status Created things
Have:         Collaboration
       Identity Comments
         Ease of use
Solve:           Privacy
          Taste Attention
Important Social Bits
   Events         Refinding
Extracting
                People
 Ease of use
               Portability
    Privacy
                  Attention
Information is good
but, we need to be able
 to do something with
    the information
Twitter has Favorites
We know there is
incredible power and
  value from social
      software
Social software is not
perfect, but it is always
      improving
Thank you!
URL: http://infocloudsolutions.com
E-mail: thomas@infocloudsolutions.com
E-mail: thomas@vanderwal.net
AIM: vanderwal
Skype: tjvanderwal
              InfoCloud Solutions, Inc. - 2007

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