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Search Metrics for Startups

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Web 2.0 Expo 2008 SEO measurements to improve search traffic. Accessibility, discoverability, and conversion.

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Search Metrics for Startups Vanessa Fox Founder NineByBlue.com
Search is mission critical 30% 87%
What really matters? ,[object Object],[object Object],[object Object]
Search Accessibility: Can search engines find and access your pages
 
 
 
 
Search Discoverability: Can searchers find your pages?
Search Discoverability
For what you want to be found for skate shoes bmx shoes Google 122 89 Yahoo 18 131 Live Search 13 29
Search Conversion: Do searchers click on your results and stay on your site?
 
Measuring Search
 
Accessibility Measurement ,[object Object],[object Object],[object Object]
 
 
Discoverability Measurement ,[object Object],[object Object],[object Object],[object Object]
Example: Arbor Snowboards arbor snowboards snowboard Google 1 49 500+ Yahoo 1 80 500+ Live Search 3 128 500+
Example: Search Engine Land
Search Conversion Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example:vanessafoxnude.com
Make Sure It’s the Right Traffic
What really matters ,[object Object],How well is the site indexed? Are site errors decreasing? Is linking improving? Discoverability Does the site rank for brand name? Does the site rank for non-branded? Conversion Conversions Bounce rate Time on site Pages
Questions
Let’s look at your site
Thank you ,[object Object],[object Object],[object Object]

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Search Metrics for Startups

Editor's Notes

  1. Search is important