The evolution of globalisation, economic value, IT, internet and mobile internet. Tipping point for mobile internet explained in new examples and trends in networks, hardware, applications, content and payment solutions. Focus on a new mobile internet concept called Emomapping, visualization of real-time emotions on maps for mobile

1. The Self Organizing Mobile Emo-Universe How Mobile Phones Transform Authenticity Yuri van Geest – SpinAwards Inspiration Days 2008

2. Cross digimedia Yuri van Geest Mobile Monday Amsterdam (MoMo) Innovation Emerce Marketing Sales Reddion HP Freelancer yuri.typepad.com Mediakabel/ManyCast Nuon Marketingfacts Erasmus Univ. MIT

4. Evolution

7. The Self Organizing Universe

11. Metaverse Augmentation Simulation Personal External

14. Mobile Ecosystem

17. Mobile Consumer Segments

18. Rational Aspirational Low Involvement High Involvement ACHIEVE "achieving together": serious business devices, E Series EXPLORE "sharing discovery": early adopters, N Series LIVE "inspiring self - expression“: phone as an extension to personality CONNECT "progressive simplicity": balancing style with end - user benefits like battery life Source Nokia

19. Rational Aspirational Low Involvement High Involvement ACHIEVE "achieving together": serious business devices, E Series EXPLORE "sharing discovery": early adopters, N Series LIVE "inspiring self - expression“: phone as an extension to personality CONNECT "progressive simplicity": balancing style with end - user benefits like battery life Source Nokia Safety, Security Speed, Efficiency Curious, Experiences Ego, Design

20. Mobile Growth Areas

21. Physical Virtual Social/Connected Commercial Live Web

22. Physical Virtual Social/Connected Commercial Social Web

23. Physical Virtual Social/Connected Commercial Geo Web

24. The Mobile Future ? A Suggestion

25. Where’s It At ? Where are the positive vibes right now ?

27. Thank YOU ! www.mobilemonday.nl [email_address] www.twitter.com/vangeest