Various Business Research Methods.

1. STRUCTURE OF RESEARCH REPORTS
BUSINESS RESEARCH MEHODS

2. RESEARCH REPORT
 The way of summarizing the research and
communicating it to the management.
 Preparation and presentation Research report is
the important process of research because the
research will be of little value unless it is
communicated to management in a
understandable and useful manner.

3. TYPES OF RESEARCH
REPORT
A. Research report can be classified based on
time-intervals:
 Daily
 Weekly
 Monthly
 Quarterly
 Yearly
B. Types of report
 Short report
 Long report
 Technical report
 Non- Technical report
 Final report
 Informal report
 Government report

4. THE RESEARCH REPORT
SHOULD CONTAIN THE
FOLLOWING THINGS:
1. TITLE PAGE
2. PAGE OF CONTENTS
3. EXECUTIVE SUMMARY
 OBJECTIVES
 RESULTS
 CONCLUSION
 RECOMMENDATIONS
4. BODY
 INTRODUCTION
 METHODOLOGY
 RESULTS
 LIMITATIONS
5. CONCLUSIONS AND RECOMMENDATIONS
6. APPENDIX
 SAMPLING PLAN
 DATA COLLECTION FORM
 BIBLIOGRAPHY

5. 1. TITLE PAGE:
Title Page should indicate the topic on which
the report is prepared. It should include the
name of the person or agency who has
prepared the report . The date of the
submission of the report is to be included in the
report.
2. TABLE OF CONTENT:
The table of contents will help the reader to
know “what the report contains.” The table of
contents should indicate the various parts and
section of the report. It should also indicate the
chapter headings along with the page number.

6. This is how a table of content
looks…….
SECTION DESCRIPTION PAGE NO.
I BACKGROUND,PURP
OSE OF STUDY
1-3
II METHODOLOGY 4-8
III ANALYSIS AND
INTERPRETATION
9-10
IV FINDINGS 11-12
V RECOMMENDATIONS 13
VI CONCLUSION 14
VII APPENDIX
i) Questionnaire
ii) Exhibits
iii) Bibliography
16-25
26-40
41

7. 3. Executive Summary:
If your report is long and drawn out, the person to
whom you have prepared the report may not have
the time to read it in detail. Apart from this, an
executive summary will help in highlighting major
points. It is a condemned executives read only the
executives summary. It should be accurate and well-
written. An executive summary should help in
decision-making.
An Executive summary should have,
• Objectives of the research report
• Scope of the study
• Limitations
• Key results
• Conclusions
• Recommendations

8. 4. The Body:
This section includes:
o Introduction
o Methodology
o Results
o Limitations
Introduction:
The introduction must explain clearly
the decision problem and research objective.
The background information should be provided
on the product and services provided by the
organization which is under study.

9. Methodology:
How you have collected the data the key in
this section. For example, was primary data
collected or secondary data used? Was a
questionnaire used? What was the sample size
and sampling plan and method of analysis? Was
the design exploratory or conclusive?
Result:
What was the final result of the study?

10. 5. Conclusion and Recommendation:
 What was the conclusion drawn from the study?
 Based on the study, what recommendation do you make?
6. Appendix:
The purpose of an appendix is to provide a place
for material which is not absolutely essential to the
body of the report. The appendix will contain copies
of data collection forms called questionnaires,
details of the annual report of the company, details
of graphs/charts, photographs, CDs, interviewers
instructions.
• Bibliography:
If portions of your report are based on secondary
data, use a bibliography section to list the publications
or sources that you have consulted. The bibliography
should include, title of the book, name of the journal in
case of article, volume number, page number, edition
etc.

11. CHAPTER NO. TITLE OF THE
CHAPTERS
PAGE NO.
DECLARATION
CERTIFICATES
ACKNOWLEDGEMEN
T
EXECUTIVE
SUMMARY
1
2
3
4
INTRODUCTION TO
PROJECT
RESEARCH DESIGN
AND METHODOLOGY
THEORETICAL
PRESPECTIVE OF
THE STUDY
COMPANY AND
INDUSTRIAL PROFILE
BIBLIOGRAPHY

12. THANKYOU