The target audience of 16-25 year olds spends over 40% of consumer spending and prefers small, tight-knit friend groups with similar values due to lack of trust. Many feel judged on social media and that their posts do not accurately portray their identity. Centrepoint's report found over 100,000 young people aged 16-24 experience homelessness annually in the UK. They support over 14,000 young youths each year and aim to end youth homelessness by 2037. However, only 36% of homeless youth secure accommodation, due to limited housing, employment, and social security support for those under 25.

1. AUDIENCE
RESEARCH

2. 16-25
• The target audience of 16 – 25-year old's is an increasingly powerful
demographic estimated to have been worth more than 40% of all
consumers spend by the year 2020.
• With 16-24 year olds unsure of who to trust, many are eschewing old
fashioned aims to build big friendship groups, with 42% preferring to build
small, tight-knit groups of people with similar values to their own.
• Social media - 41% of those researched, feel judged on social media, 45%
of respondents admit their posts are not an accurate portrayal of their
identity and 25% don’t feel they can be themselves online. Almost a third
feel they don’t have a fixed identity.

3. Centrepoint
• Centrepoint’s new report reveals the true scale of youth homelessness in local
areas across the UK. Every year over 100,000 young people aged 16-24 ask the
council for help with homelessness.
• Centrepoint is the UK's leading youth homelessness charity. It means that,
together with their partners, they support over 14,000 young people every year.
They want to end youth homelessness by 2037.

4. • Of the young people who receive support to relieve homelessness,
our research shows that only 36% secure accommodation, which
is considerably less than the general population. Factors affecting
youth homelessness go beyond the support provided by councils;
wider systemic problems include limited and inappropriate housing
stock, scarce and insecure employment opportunities, as well as
limited social security support for under-25s.

5. How Youth and Teens Become Homeless:
Family problems:
• These can range from physical, emotional, or sexual abuse, to a parent having an alcohol or substance use
disorder. To the youth or teen, they themselves may have mental health issues their family is unable to handle.
Discharge from Government or Foster Care:
• When youth or teens are released from government care, either from juvenile detention, temporary state care, or
foster care, they’re often without any type of support. This can quickly lead to both food and housing insecurity.
Financial Issues:
• Families may become homeless when parents lose employment, become incarcerated or otherwise involved in the
criminal justice system. Parents may also experience immense financial difficulties, being then unable to support
their family.