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Overview of Cosmetic Industry India Cosmetic industry is valued at $950 Million. Growth Rate – 15-20% p. a. Medium and low priced category products accounts for 90% of the market. The Men’s personal care market is valued at $165 million with Gillette as a market leader.
Market Structure of Cosmetic Industry• Colour Cosmetics (Foundation, Compact, Eye Make up, Lipstick, Nail Enamel, Blush On) – Fastest growing segment – Market Value: $ 60 million – Growth Rate: 25-30% – Penetration Level: 38.7% in Urban areas & 12.6% in Rural areas – Key Market Player: Lakme, LOreal, Revlon, Lotus, Maybeelene• Deodorants and Perfumes – Market Value: $ 34 million – Growth Rate: 19.87% – Penetration Level: 64.3% in Urban areas and 18.7% in Rural areas – Key Market Player: AXE, Ferrari, Cinthol, Denim, Lacoste, Nina Ricky, Fa etc.• Talcum Powder – Market Value: Rs 3.5 billion – Growth Rate: 12% per annum – Penetration Level: 45.4% in Urban area & 25.2% in Rural areas. – Key Market Player: Ponds (with 70% market share) and Johnson & Johnson (with 15% market share)
named after the French opera Lakmé Started in 1952 by Simone Tata 50-50 joint venture with Hindustan Lever Limited in 1995 to form Lakme Lever By 1999 Sold to mutinational Company Hindustan Liver LimitedMade by – Group 1
Welcome To LAKME Beauty SalonWORLD - CLASS EXPERTISENOW CLOSE AT HAND Made by – Group 1
Department stores, specialty stores and chain department stores, such as Shoppers’ Stop, VAMA, Westside, Bombay Stores .Direct SalesDirect Mail/TV/Print Fashion WeekFree Standing Stores BannersHealth Food StoresSaloons Made by – Group 1
COMMUNICATION MODLE:( AIDA)New Lakme Beauty Salon Rewards ProgrammeLakmeindia.com offers various features on beauty and style“Shop at our alliance outlets to enjoy exclusive discountsand service benefits. And the benefits include lifestyleproducts, health care, electronics and holidays amongothers.” Made by – Group 1
EnthusiasticThe parlour has beauticians who have beentrained by Lakme.The staff is required to attend classesconducted by doctors and cosmetologistsand every six months their skills arepolished further.Greeting with a smileQuick Response Made by – Group 1
Lakme Beauty Salons were established in Mumbai, Delhi, Hyderabad, & Chennai thirty years ago In addition to leveraging Unilevers worldwide expertise, Lakmé also partners with the leading technology and trendsetter for global beauty brands, the Milan-based Intercos Italia as well as Paris-based Fiabila.SpaciousFully- Air conditionedEnvironment full of fragrance and Freshness10+ clients are handled at an instantCleanliness Made by - Group 1
Proper attention towards each and everycustomerUsing genuine and appropriate brandedproductsMaintaining the morning freshness throughoutthe dayRefreshments for their customersProper assistance at the time of takingappointmentsHospitality of premium standardsKeeping Made byarea 1clean the – Group
STRENGTHHigh quality manpower resourcesBrand NameVast range of products and services Distribution ChannelUnilever global technology capability Made by – Group 1
WEAKNESSES High Services costs Use of Hard Chemicals OPPORTUNITIESBrand growth through increased consumptiondepthGrowth in Business of beauty saloonsLakme Beauty Training academy in Mumbai,Chennai and New Delhi. Made by – Group 1
THREATSAggressive price competition from localand multinational playersAvailability of cheap beauty productsReports regarding presence of LEADin lipsticks Made by – Group 1
Reducing service cost by increasing SALES.Pricing PolicyMarketing their Product – Stating Lead Free.Grabbing Industry Growth by banking on their core competencies.Opening up of more saloons in Cosmopolitan Cities. Made by – Group 1
PRESENTATION BY: Nishant Varshney (13) Nishant Kumar (22) Anna Jain (51) Megha Singh (53) Heena Vyas (57) Aakash Minocha (60)Made by – Group 1