MAHA Global and IPR: Do Actions Speak Louder Than Words?
Vinish Kathuria
1. Bringing Smile to Masses
Vinish Kathuria
Chief Operating Officer
Spice Digital
2. God has created 5 sensory organs
Eyes to see, Ear to hear, Nose to smell, Tongue to taste and
Hand to touch
We only provide services for 2 – Eyes and Ear
Services for Real India
Why ?
• Why focus on Real India ?
Who ?
• Who are the services for ?
What ?
• What are the services ?
• What is the Business Model ?
• What is the potential ?
• What are the limitations ?
How ?
• How are they delivered ?
• How are the limitations overcome and potential realized ?
4. Shopkeeper to a local Travel Agent
Be the store
house of Train, Bus Services
knowledge • Information
• News • Booking
• Weather • Confirmation
• Market rates
• Astrology
Payment
• To Railways, Bus
Get Educated Company
• Learn English - • Cash Collection
Pronounce from Customer
Trivandrum, • Transfer & Savings
Vishakhapatnam, @ Bank
Czechoslovakia
Utility Payments, Banking
• Utility Payments - Electricity,
Water
• Savings, Loans
5. Who ? Healthcare
• Child Care, Baby Vaccinations
• Pregnancy Advice
Education, Learning
• Schools
• English
• Career Advancement
Entertainment
•Music
• Employment
• Agriculture – knowledge & market rates
• Education
• Banking
• Govt. Services – Land Records, Utility
Bills, Taxes, Forms
• Insurance
• Pension
• Travel
• Entertainment
6. What ?
Value Added Services
Information
Entertainment
Commerce
Communication
Type of Services
G2C + C2G– Government to Consumer & vice versa
B2C – Business to Consumer & vice versa
B2B – Business to Business
C2C (P2P) – Peer to Peer
7. Ration Enquiry of various
Card, Registration Government schemes
Certificate (birth, etc)
Weather information Mandi Rates
Tax/Bill Payment License enquiries
Latest Electoral Threat alerts (floods,
Division/Constituency landslides, bomb) and
evacuation plan
Transport Services Crime alerts in
(Railway/Airline/Bus) neighborhood
Government reports on Consumer Court/RTI
various issues Applications
Voting Card and Emergency nos. (Police,
registration Fire) + Helpline
Entertainment (Music Traffic (Challan deposit
on Demand, etc.) centres, rules)
8. Solution for M-Education
School/College Application
Locator Admission Receipt, Fee, Exam
Information Date, Result Alert
Angrezi Seekho Dealing with Exam
Update on Child Stress
Progress School Helpline
M-Payments
Schedule Update
Career Counseling
Distant Education
Gurucool
9. Solution for M-Health
Emergency Numbers First Aid Tips
(Ambulance, Police)
Medicine Reminder Update on Patient Progress
Request for Appointment Immunization Schedule
Hospital/Dispensary/PHC/ICTC/ Central Govt. Health Scheme Details
Aanganwadi Locator
Awareness Program (Tobacco/ Pregnancy Care/Child Care
HIV/Swine Flu)
Epidemic Alert Govt. Health Camp Alerts
Helpline/Infoline Mobile Payment
10. How?Technology & User Experience
Consumer Behavior of
Real India Relevant Content
• Low Education Levels
Personalized Plain, Simple
• Speaks 20+ languages
Data SMS Voice
• Wrt Technology –
combination of curiosity &
shyness Employees
• Comfortable in Groups – Visitors
individualistic behavior lesser
than in cities Citizens
• Cost Sensitive Urban Rural
Users of Telecom Services
11. User Experience
Give me what I want
• Customized Data
In my language
• Multiple Languages
Don’t scare me
• KISS philosophy - Keep It Simple
At a price point I can afford
• PPP – Public Private Partnerships
Limitation …or….Opportunity